American Apparel is the cool, funky label that manufactures, designs, distributes, market and retails quality clothing in the United States. Famously known for making basic cotton wear such as T-shirts and underwear, today, it has expanded to include leggings, leotards, tank tops, vintage clothing, dresses, pants, denim, nail polish, bedding and accessories for men, women, children, babies and dogs in various prints and colors.


The hip-hop giant retailer

American Apparel was created in the dorm room of the Canadian founder, Dov Charney at Tufts University, using a mobile phone to handle orders and conduct business. The name “American Apparel” wasn’t invented by the founder itself. In fact, it was the owner of Kellsport Industries idea, Bob Smith during a brief partnership. After a fallout with the business, Charney returned the investment money to Bob Smith and continue using the trademark name.

Today, American Apparel has the largest garment facility that produces more than 55,000 different products and garments, employing more than 4,000 people across two buildings. With more than 200 stores worldwide and more new retail stores in countries such as the United Kingdom, Israel, Italy, Australia, Japan, South Korea, the Netherlands, Switzerland, China, Germany, Austria, Canada, France, Sweden, Spain, Mexico, Ireland and Brazil, there’s just no stopping to this brand.

Uptown Funk Clothing

One of the popular American Apparel outfits is the deep V-neck Jersey T-shirts. The design of the clothing was simple and clean. It is no fuss, no frills, yet a fashion statement nonetheless. When customers wear an American Apparel outfit, it brings out their individual style and gives them sensuality and approachable appeal.

The T-shirts is made out of smooth, high-quality combed cotton, and the exceptional quality of the fabric gives a lightweight feeling yet extra soft hand feel, all skilfully constructed by the workers in a sweatshop-free environment. The T-shirts range from a wide array of styles, including the Organic Fine Jersey Short Sleeve V-neck, Fine Jersey Stripe Short Sleeve V-neck and Sheer Jersey Short Sleeve Deep V-neck and comes in a broad range of bright colors.

Controversial advertising

American Apparel, who designs, creates and prints its own advertisements, is known for provocative and controversial advertising campaigns, with the images often displayed using models with their blemishes, imperfections and asymmetrical features highlighted and attached with brief, personal descriptions. Many of these models are recruited personally by the CEO himself and his colleagues, either on the streets, company stores or those who submitted their photos directly to the company’s website.

While most advertisements were mostly dubbed as controversial by the advertising standards, some were cleverly used as a form of branding. One example is the advertisement to highlight the treatment of his workers, promoting American Apparel products as “sweatshop free”. In 2014, American Apparel released a provocative ad, featuring a topless model with the words, “Made in Bangladesh” written across her chest, in efforts to attract the attention to the company's fair labor practices.

Cool facts about American Apparel

Here are the five things you never knew about the cool, hippie label, American Apparel.

  • The salesperson at the American Apparel store will not lend you a helping hand unless you absolutely need help. Unlike any other giant retail stores, American Apparel hires salesperson based on looks and not retail experiences, and their job is to act as if they are in the popular clique in high school, which is both exciting and frightening at the same time.

  • The American Apparel factory is the largest garment-making facility in the U.S.

  • The company embraces unconventional models in its ads, like older women, transgenders, Jews and many more, something that is not common in most American advertisements.

  • The deep V-neck, once criticized by American Apparel is now a company primary garment.

  • The American Apparel visual is influenced by the 1976 Montreal Summer Olympics.

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