If you loved to play with volume and proportions and a fan of fuss-free dressing, then COS is the right brand for you. COS, a sister brand to the popular Swedish brand, H&M, is a high-street ready-to-wear label that offers clothing pieces influenced by architecture, graphics, design and art that are still timeless and modern with minimal design. 

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The rise of COS  Philippines

COS, or otherwise known as Collection of Style,  is a Swedish lifestyle brand created in 2007 by the parent company, H&M. Launched during a catwalk show at the Royal Academy during that same year, COS is regarded as a high-end fashion brand for men and women, who want modern, practical and considered design, and it is positioned at a slightly higher price point than the parent company, H&M.  

Unlike H&M, COS focuses on creating pieces that are timeless and will have life,  beyond the present trends and seasons, giving the customers, wardrobe pieces that feel both classic and modern. COS is regarded as the perfect brand for fashion-conscious style setters as the introduction of the brand COS, is right on, in terms of timing and trend. COS is seen as a lifestyle rather than a store in the eyes of fashionistas, as the clothing offers by COS gives a fresh take of the usual offering. While Cos is still part of the H&M group, COS is seen as supplementing the group, instead of being viewed as a competitor.  

Currently, COS has opened stores worldwide in carefully considered locations. There are 12 stores in total, with 7 in Paris, 7 in Germany,  two new stores in the Netherlands and Belgium,  with plans are on the way to open more stores in other major cities such as Kuwait, Finland, Italy, Poland, Hong Kong and Austria. In the spring of 2014, COS announced that two stores will be open in the United States in two major cities, New York City, and Los Angeles, with a U.S e-commerce store also in the works. This brings good news to the die-hard fans of the Swedish brand, who previously only able to purchase clothing from COS stores abroad.  

Previously, COS opened its stores in Europe, Asia, and the Middle East but never have plans to open stores in the States. The opening of these two store marks its first time of the Swedish brand to expand its brand to the States, as quoted by the H&M president Daniel Kulle, "That's a brand that can take over to America". 

COS Spring/Summer Collection 2015 of COS Philippines

This year's spring/summer collection 2015, COS bring something new to the table by creating a collection of basic wear that is filled with proportions, prints and playful patterns, resulting in a practical wardrobe of pleasing ideas, and flexible pieces.  

The basic essentials, the classic white shirt has been re-designed and it is now longer at the back, with more versions of the classic white shirt, featuring one sleeve, open backs, and sporty buckles. The classic LBD has also been re-designed with a cutaway hem, slits at the back, giving a fresh unfinished feel. Color also plays a big role this season, with main colors and bold pops of bright colors against clean and modernize black and white, giving personalize pieces, a more modern-street-style feel.   

Key pieces to eye for include lightweight city coats, button-up shirts,  dress pants, and trousers, adorned with a hand-drawn print of black and white asymmetrical squares, accented by neon colors and playful patterns. Pieces like a reversible mesh zip-up and clean front vest reflect a sporty feel to the line  while a shirt jacket and matching dress pants, giving a modern alternative to the classic suit.  

Top 3 reasons why fashionistas loved the brand, COS  Philippines

COS clothing is for everyone
No matter what your personal style is, COS has something for everyone- whether it is a gorgeous pair of trousers, a cool leather jacket or a pretty dress 
The prices are affordable 
While shoppers wouldn't able to find ridiculous cheap clothing at COS, the prices here are still attainable for the fashionable pieces you are getting. 
The Lookbooks are refreshing 
Shoppers who are on the hunt for new and inspirational styling tips, has a new spot to go to as the COS store website has some inspiring lookbooks that will make you want to go on a shopping spree! 

Dress with confidence with COS clothing from iprice Philippines! 

COS has come a long way from Sweden to London and the first U.S store in Soho, New York. Now, you can get your hands on the contemporary classic wardrobe essentials from COS, only at iprice Philippines! iprice Philippines is a one-stop online shopping site that is filled with free discount codes and vouchers for you to take advantage of, so you could get the must -have COS understated garments and accessories at bargain-worthy prices! 

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