Etnies is a manufacturer and retailer of action sports footwear and apparel. Etnies is a footwear brand based in Lake Forest, California, United States (US), and owned by Sole Technology, Inc.. As of 2012, the company sponsors professional skateboarders and releases signature shoe models. The new etnies Highlight was built with no rubber by incorporating STI Evolution Foam in the footbed, midsole and outsole, along with the STI Foam Lite 1 footbed, creating an incredibly lightweight and comfortable shoe. The one-piece toe has a silicone backed Ollie area for durability and the TPR heel wrap system offers extra support. It also includes an inner bootie for comfort and support, a heat transfer logo and moisture-wicking linings. Black/Camo is skateboarder Tyler Bledsoe's signature colorway.