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About Etude House Philippines

This cosmetics company was established in Seoul, South Korea in 1966. The brand was initially operating under the name of Oscar Corporation which was adopted by the company in 1985. After the parent company, Amore Pacific Group acquired the brand in 1990, the name was changed again to Etude Corporation in 1997. The name “Etude” derives from composer Frederic Chopin’s studies of the piano and it is the French word for study.

Etude Houses

In 2005, Etude House Seoul was opened and within two years, the brand launched 100 stores around the city. By 2009, Etude House has opened 200 stores in Seoul alone. In that year, the brand ventured out internationally by opening stores in Taiwan, the Philippines, and Singapore. They successfully opened stores in Brunei, Myanmar, Japan, and their 100th international store all within the next two years.

Each Etude House flagship stores aim to spread K-beauty trends while giving the chance for the customers to experience the “Princess Fantasy” which is the company’s philosophy. The store is decorated to resemble a play house where customers can “play” with the makeup testers and live out their fantasies.

Etude House and Korean Idols

A brand’s products will go nowhere if they don’t have a good marketing strategy. The advantage that South Korean skincare brands have is that there are so many Korean stars available to endorse their products. Famous South Korean actors and entertainers like Go Ara, Lee Minho, Jang Geunseuk, SHINee, and f(x) have all been Etude House’s spokespersons at some point.

2169 products found

We should all look up to South Koreans for their skincare and cosmetics regimen. Their skin always looks flawless and their makeup application is always fresh and natural. With products from Etude House, you can easily achieve the Korean beauty craze that all the idols are doing. Read more about the brand here.

Etude House [] Dear Darling Water Gel Tint 4.5g /Ice Cream-Summer Edition (PK004 Red Bean Red)
₱ 885.00
Galleon
How To Use Adjust the amount of the contents on the tip of the container at the mouth of the container and apply it gently to the outside of the lips from inside to outside. Fresh lip stain Vivid and beautiful color as fruit ade. Rich vitamin and moisturizing ingredient in pomegranate extract and grapefruit extract contained. Water type of lip tint is absorbed to lips quickly and lasts long time without stickiness.
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Etude House Dear Darling Tint Water Gel_ 1 Ounce (Berry Red)
₱ 1,007.00
Galleon
New Arrival Etude House Dear Darling Tint Jelly texture adheres to lips without fading (no lip strain) Promotes natural, vivid lips. Long lasting lip moisture supplement Contain vitamins, minerals and pomegranate extract, grapefruit extract
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−60%
Etude House Dear Darling Water Gel Tint (6 Colors)
₱ 244.00 ₱ 609.00
YesStyle
Brand from South Korea: Etude House.
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Etude House [] Dear Darling Water Tint 3 Color SET 9.5g x 3color
₱ 1,087.00
Galleon
# Cherry ade # Strawberry ade # Orange ade 3 color SET Feature 1. Vivid color 2. Pomegranate, Grape fruit extract give plentiful moisture 3. Its water type texture is easily applied and last long on the lips
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Etude House Dear Darling Tint Ad, Vampire Red, 1 Ounce
₱ 1,104.00
Galleon
Contain vitamins, minerals and pomegranate extract, grapefruit extract.
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Etude House [] Dear Darling Water Gel Tint 4.5g /Ice Cream-Summer Edition (RD306 Shark Red)
₱ 828.00
Galleon
How To Use Adjust the amount of the contents on the tip of the container at the mouth of the container and apply it gently to the outside of the lips from inside to outside. Fresh lip stain Vivid and beautiful color as fruit ade. Rich vitamin and moisturizing ingredient in pomegranate extract and grapefruit extract contained. Water type of lip tint is absorbed to lips quickly and lasts long time without stickiness.
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Etude House Beauty Shot Face Blur 35g SPF33 PA++ KPop Korean Cosmetics
₱ 1,220.00
Galleon
Etude House Beauty Shot Face Blur SPF15 PA+ 35g
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Etude House [] Dear Darling Water Gel Tint 4.5g /Ice Cream-Summer Edition (PK005 Oh Peach Red)
₱ 848.00
Galleon
How To Use Adjust the amount of the contents on the tip of the container at the mouth of the container and apply it gently to the outside of the lips from inside to outside. Fresh lip stain Vivid and beautiful color as fruit ade. Rich vitamin and moisturizing ingredient in pomegranate extract and grapefruit extract contained. Water type of lip tint is absorbed to lips quickly and lasts long time without stickiness.
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Etude House Big Cover Cushion Concealer Spf30 Pa++ (Peach Pink) for Dark Circle N Under Eye Cover Up
₱ 940.00
Galleon
Direction 1. Press the back part of the button 1~2 times, apply the side of a finger cushion puff onto the desired area, and rub it in lightly along skin texture to promote absorption 2. Use the front side of the finger cushion and tap lightly to blend avoiding the lines
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Etude House Etude Skin Toner Wonder Pore Freshener 500milliliter
₱ 1,493.00
Galleon
The BEST seller among skin toner products! ETUDE, Skin toner, Wonder Pore Freshener This is a good product to represent a natural and healthy skin. 2014 Upgrade 7in1 to 10in1 10-in-1 = Deep Cleansing + Sebum control + Brightening + Pore-tightening + Elastic + Moisturizing + PH balance + Smoothing + Dead-cell care + Soothing. Peppermint contains: Minimizing pores, keeping skin PH balance. Soothing. 6-Free (no additives): mineral oil, artificial flavor, talc, animal raw materials, silicon oil. New 500 ml Size has a special free gift, Wonder Pore Daily Cotton Pad (50 sheets). Size: 250 ml / 500 ml(+cotton pad 50pcs)
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−59%
Etude House Oh My God Spot Whitening Cream 50ml
₱ 366.00 ₱ 916.00
YesStyle
Brand from South Korea: Etude House.
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−10%
Etude House Big Cover Pot Concealer Pro (3 Colors) 4g
₱ 410.00 ₱ 455.00
YesStyle
Brand from South Korea: Etude House. The creamy textured concealer perfectly covers imperfections on your skin in just one touch. Apply a moderate amount on the areas with imperfections and spread not to have any border with skin tone.
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−60%
Etude House Dear Darling Water Tint
₱ 244.00 ₱ 609.00
YesStyle
Brand from South Korea: Etude House. Long lasting moisture with excellent adhesive power and long lasting power. Apply a moderate amount from inside to outside lips gently.
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Etude House Etude House Big Cover Concealer BB 30g (SPF 50+ / PA+++) Beige
₱ 1,132.00
Galleon
Concealer BB Cream covers flaws with its excellent coverage power and easy absorption, just a small amount delivers full coverage skin.
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Etude House Wonder Pore Freshner 8.45 fl oz (250 ml)
₱ 540.00
iHerb
I'm the Wonder Woman for Your Pores, More Powerful!10 in 1 Ultra Pore Solution Balance Skin's Ideal pH Level Refine skin tones Keep the elasticity of pores Remove skin surface’s dead skin cells Cleanse pore insides with cooling effect Deep cleanses pores Minimize appearance or pores Control a large amount of sebum Moisturize inside and outside of skin Complete smooth glass-like textureThis is a total solution product that effectively cleans the inside and outside of pores with its special peppermint extract.This Freshner balances pH levels, making skin pure like baby and preventing skin troubles caused by pH imbalance.
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Etude House [] AC Clean Up Mild BB Cushion SPF50+ PA+++ #02 Natural Beige
₱ 1,217.00
Galleon
[Etude House] AC Clean Up Mild BB Cushion SPF50+ PA+++ #02 Natural Beige
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Etude House BUNDLE Moistfull Collagen Emulsion 180ml + Moistfull Collagen Sleeping Pack 100ml + SoltreeBundle Natural Hemp Paper 50pcs
₱ 2,270.00
Galleon
★Etude House Moistfull Collagen Emulsion 180ml Etude House Collagen Moistfull Emulsion is aconcentrated moisturizer that immerses skin in rich moisture to improve skin health and moisture level. Fortified with Baobab Tree extract and collagen, skin is treated to advanced moisture with a dramatic improvement in texture and tone in as little as a few days of use. Increases skin elasticity and reduces the appearances of fine lines. How To Use > -Apply proper amount of the product onto face along the skin texture after applying Essence and tapping for the better absorption. ★Etude House Moistfull Collagen Sleeping Pack 100ml Key Features/ Benefits : Overnight, leave-in treatment quenches parched skin and replenishes lost moisture for perfectly hydrated skin that glows with renewed health. Concentrated sleeping pack is formulated with Baobab leaf mucus and hydrolyzed marine collagen, premium ingredients chosen for their moisturizing ability and capacity to retain water close to skin's surface. Directions To Use: For long-lasting moisture, smooth an even layer of pack all over face and neck before going to sleep. Rinse off in the morning. ★SoltreeBundle Natural Hemp Paper 50pcs Description : Oil control on your face for daily use
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−10%
Etude House Precious Mineral BB Cream Moist SPF50+ PA+++ 45g
₱ 640.00 ₱ 711.00
YesStyle
Brand from South Korea: Etude House. Multi-functional BB cream that protects and clears the skin through beautiful covers and blocking effects. After basic skin care, apply a small amount of product to hands and spread evenly across facial surface.
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−10%
Etude House My Beauty Tool Oil Control Paper Pact
₱ 410.00 ₱ 455.00
YesStyle
Brand from South Korea: Etude House. Controls sebum and refines pores to create fluffy and soft skin. Apply onto puff and gently dab from inside to outside along the skin texture.
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−60%
Etude House 0.2 Therapy Air Mask 1pc (15 Flavors)
₱ 121.00 ₱ 302.00
YesStyle
Brand from South Korea: Etude House. Brightening and Lifting effect. Offers deep hydration and nutrients to your skin. How to use: 1. After washing your face, place the sheet on your face. 2. After 15 - 20 minutes, remove the sheet and dab the remaining essence on the face for absorption.
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Etude House Precious Mineral Any Cushion Natural Beige 0.52 oz (15 g)
₱ 624.00
iHerb
SPF 50 + / PA+++This flawless cushion foundation creates beautiful pearly bright skin with its full coverage and smoothing effects.
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Etude House bubble tea sleeping pack (100g) (Strawberry Tea)
₱ 846.00
Galleon
this is one of sleeping pack.
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Etude House Moistfull Collagen Facial Toner 6.76 fl oz (200 ml)
₱ 634.00
iHerb
Moistfull durability strengthening toner contains Super Collagen water (Hydrolyzed Collagen) that gives your skin a lot of moisture.The small particles of the Super Collagen water (Hydrolyzed Collage) and Baobab water (adansonia Digitata Fruit extract) in the Moistfull Collagen Facial Toner, endlessly provide moisture and leave your skin feeling very hydrated.Like jelly, the water droplets are soft to the skin yet firm in absorption. It gives the skin a bouncy jelly feel.
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Etude House Moistfull Collagen Skin 200milliliter 2016 New
₱ 1,108.00
Galleon
Formula is free from Parabens, Benzophenone, Mineral Oil, and Talc.
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−9%
Etude House Red Energy Tension Up Acitve Firming Cream 60ml
₱ 1,377.00 ₱ 1,530.00
YesStyle
Brand from South Korea: Etude House. Protects and soothes your skin from environmental damage, and offers deep hydration. Firms and increases elasticity of your skin. After using essence or serum, dispense appropriate amount to apply over your face.
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Etude House Precious Mineral Any Cushion Honey Beige 0.52 oz (15 g)
₱ 735.00
iHerb
SPF 50 + / PA+++This flawless cushion foundation creates beautiful pearly bright skin with its full coverage and smoothing effects.
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Etude House Etude House Play Color Eyes in the Cafe [Limited Edition]
₱ 1,424.00
Galleon
This is a 10 color eye shadow like coffee roasting comes in various texture for different expression of the eyes for different occasions. Volume 1g x 10ea How to use With enclosed tips wider surface, spread base color onto eyelid and with tips narrow surface, apply shadow for gradation, eye edges or delicate application to lash line.
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Etude House Moistfull Collagen Cream 2.53 fl oz (75 ml)
₱ 843.00
iHerb
63.4% of Super Collagen Water (Hydrolyzed Collagen) in the Cream Provides Plenty of Moisture for the Skin. Small Super Collagen water (Hydrolyzed Collagen) particles in the Moistful Collagen Cream always keep your skin hydrated and leave your skin feeling like jelly. While this cream is soft, its contact on your skin is firm and hydrates your skin all day, leaving your skin healthy.
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Etude House Correct & Care CC Cream SPF 30/PA++ Silky 1.23 oz (35 g)
₱ 694.00
iHerb
8 in 1 Multi-Function Anti-Aging Stress Relief Hydration Whitening Sun Protection Tone-Up Smooth Texture Luminosity 3 Efficacies Whitening + Anti-Wrinkle + Sun ProtectionThis multitasking, 8-in-1 formula hydrates, primes, conceals, treats, and protects skin at an easily single step for a healthier complexion, inside and outside.It glides on with a silky smooth finish.
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Etude House Moistfull Collagen Eye Cream 0.94 fl oz (28 ml)
₱ 868.00
iHerb
63.6%Due to Super Collagen water (Hydrolyzed Collagen) contained, this eye cream will leave your eyes and the skin around your eyes rejuvenated and healthy. The small particles of the Super Collagen water (Hydrolyzed Collagen) and Baobab oil (Adansonia digitata Fruit extract) in the Moistful Collagen Eye Cream, endlessly provide rejuvenation and fill your dry skin with moisture. The Eye cream has a firm, clinging texture that will stay on the skin,but will absorb the moisture completely. It will protect your eyes and the skin around your eyes as healthy as ever!
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−10%
Etude House Balm Color Tint Lip Concealer
₱ 456.00 ₱ 507.00
YesStyle
Brand from South Korea: Etude House. Improve color formation and staying power of your lipstick. Apply a moderate amount from inside to outside lips gently.
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Etude House Etude House Real Art Cleansing Oil Perfect
₱ 1,811.00
Galleon
This is a gel serum type moist cleansing oil containing moist meadowfoam seed oil, shea butter extract and rice bran oil, effectively removing thick makeup and pore impurities with a moist and fresh finish. Directions Apply appropriate amount of cleansing oil onto dry hands and gently smooth over dry face to dissolve makeup. Emulsify by adding water (the oil will turn milky while) then rinse thoroughly with lukewarm water.
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−10%
Etude House Tear Eye Liner 8g
₱ 364.00 ₱ 404.00
YesStyle
Brand from South Korea: Etude House. Keeps a long-lasting vivid line without smearing for a whole day. Create a line from beginning to end along the lash line.
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Etude House Lip & Eye Remover 100Ml
₱ 594.00
Galleon
[Etude House] Lip & Eye Remover 100ml
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−10%
Etude House Sugar & Jam Sweet Pouch (Black)
₱ 456.00 ₱ 507.00
YesStyle
Brand from South Korea: Etude House. A pouch for cosmetics.
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−10%
Etude House Tear Eye Liner 8g
₱ 364.00 ₱ 404.00
YesStyle
Brand from South Korea: Etude House. Keeps a long-lasting vivid line without smearing for a whole day. Create a line from beginning to end along the lash line.
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Etude House Drawing Eye Brow #4 dark grey
₱ 347.00
Galleon
Etude House Drawing Eye Brow #4 dark grey
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Etude House Face Blur SPF 33 PA++ 1.23 oz (35 g)
₱ 803.00
iHerb
Smoothing Pore Hiding Tone UpThis lightweight cream provides multi-blurring effects for instantly refined and smooth skin, Skin's texture is smoothed; pores minimized and complexion brightened.
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−10%
Etude House My Beauty Tool Brush 120 Foundation
₱ 594.00 ₱ 660.00
YesStyle
Brand from South Korea: Etude House. Ideal for flawless and smooth application of foundation or BB Cream. How to apply: 1. Apply a small amount of liquid or cream foundation onto the back of your hand. 2. Dab with brush and smooth over face. 3. Use broad strokes to sweep and blend the makeup onto the nose, forehead, cheeks and chin. 4. Use edges of the brush to blend the makeup into those hard-to-reach areas, like the corners of the nose, hairline and around the eyes and mouth.
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Etude House Baking Powder Pore Cleansing Foam 5.41 fl oz (160 ml)
₱ 491.00
iHerb
Made in KoreaThe multi-deep cleansing fora removes impurities and dead skin cells from pores with fine baking powder and effectively cleanses away makeup residue with its abundant viscous foam.
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Etude House Etude House Dear Darling Tint #1 Berry Red
₱ 1,234.00
Galleon
−10%
Etude House Moistfull Collagen Skin 200ml
₱ 1,193.00 ₱ 1,325.00
YesStyle
Brand from South Korea: Etude House. Contains 28% Super collagen water, 8.9% Baobab water Cleans off the remnants left over after washing face and keeps the face alive and moisturized. Apply right amount on cotton pad, gently apply from inside to outside along the skin texture.
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Etude House Moistfull Collagen Mask Sheet x 5 sheet
₱ 903.00
Galleon
The Moistfull Collagen Mask Sheet by Etude House is an essence coated facial mask sheet that tightens and moisturizes your skin. With Baobab Tree extracts and Collagen supplement, this sheet's purpose is to improve and restore your skin's natural youthful dermal structure and moisture retention properties.
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−10%
Etude House My Beauty Tool Gel Off Clip Set
₱ 686.00 ₱ 762.00
YesStyle
Brand from South Korea: Etude House. To remove gel nail colors How to use: 1. Place cottons soaked with nail color remover onto your nails and apply clips 2. After 10~15minutes, take off clips and use pusher to remove gel colors.
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−10%
Etude House Big Cover Tip Concealer 10ml
₱ 364.00 ₱ 404.00
YesStyle
Brand from South Korea: Etude House. A creamy, liquid concealer that delivers the appearance of flawless skin all day long. Apply onto flawed or blemished skin areas after applying makeup base, foundation, or BB cream. Gently blend and tap with fingers to set in.
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Etude House Drawing Eye Brow, No.1 Dark Brown, 0.2 Ounce
₱ 422.00
Galleon
−60%
Etude House Face Blur SPF33 PA++ 35g
₱ 653.00 ₱ 1,632.00
YesStyle
Brand from South Korea: Etude House.
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Etude House e SoonJung Skin Care Trial Kit (4 pcs) Travel Size
₱ 1,250.00
Galleon
Components SoonJung pH5.5 Relief Toner - 0.5 fl.oz (15ml) SoonJung 10 Free Moist Emulsion - 0.5 fl.oz (15ml) SoonJung 2x Barrier Intensive Cream - 0.23 fl.oz (7ml) SoonJung 5-Panthensoside Cica Balm - 0.16 fl.oz (5ml)
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Etude House Real Art Cleansing Oil Moisture
₱ 1,014.00
Galleon
Moist textured Cleansing Oil formulated with Argan and Babassu Oils gently removes tough waterproof makeup while protecting and moisturizing skin.Effectively removes the following makeup:Eyeliner, Mascara, Lipstick, BB Cream, Eye Brow.How to Use:Apply oil to all areas of the face.Massage thoroughly and wipe clean with cleansing tissues or rinse with warm water to remove excess.Pack Size - 200ml/6.76oz
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−10%
Etude House Hand Bouquet Rich Butter Hand Cream 50ml
₱ 456.00 ₱ 507.00
YesStyle
Brand from South Korea: Etude House. A nourishing hand cream contains adenosine which is recognized that would help improve wrinkles, 5% of shea butter and macadamia seed oil, giving you a silky finishing. Apply the hand cream whenever it feels dry.
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−60%
Etude House My Beauty Tool Exfoliating Jellyfish Silicon Brush
₱ 264.00 ₱ 660.00
YesStyle
Brand from South Korea: Etude House. A cute jellyfish shaped silicon brush for exfoliating, massage and cleansing! Cleanse away makeup residue and clogged pores How to use: Wet the silicon brush, squeeze cleansing foam into the sponge hole at the bottom and work up a lather by rubbing it with your hands. Use the fine silicon bristles to cleanse over the face.
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Etude House [] Dear Darling Water Gel Tint 4.5g /Ice Cream-Summer Edition (RD307 Watermelon Red)
₱ 880.00
Galleon
How To Use Adjust the amount of the contents on the tip of the container at the mouth of the container and apply it gently to the outside of the lips from inside to outside. Fresh lip stain Vivid and beautiful color as fruit ade. Rich vitamin and moisturizing ingredient in pomegranate extract and grapefruit extract contained. Water type of lip tint is absorbed to lips quickly and lasts long time without stickiness.
Read more
−10%
Etude House Tear Eye Liner 8g
₱ 364.00 ₱ 404.00
YesStyle
Brand from South Korea: Etude House. Keeps a long-lasting vivid line without smearing for a whole day. Create a line from beginning to end along the lash line.
Read more
−10%
Etude House My Beauty Tool Strawberry Sponge Hair Rolls
₱ 272.00 ₱ 302.00
YesStyle
Brand from South Korea: Etude House.
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−10%
Etude House My Beauty Tool Cleaning Wet Tissue 15pcs
₱ 318.00 ₱ 353.00
YesStyle
Brand from South Korea: Etude House. Thoroughly removes dirts and dead skin cells without skin irritation. Leaves your skin feel clean and refreshed. Wipe from inside to outside along the skin texture.
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−9%
Etude House Wonder Pore Tightening Essence 50ml
₱ 870.00 ₱ 967.00
YesStyle
Brand from South Korea: Etude House. Cleans impurities in pores to maintain clean skin. After your skin care, pour moderate amount on trouble areas with pores and pat with hands for absorption.
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−10%
Etude House My Beauty Tool Sticker Flashes (4 Types)
₱ 364.00 ₱ 404.00
YesStyle
Brand from South Korea: Etude House. To infill sparse lashes and add discreet volume. Ideal for regular wear or a special occasion. How to use: Position the lash slightly above your natural lash line and press gently along the entire lash band to fix in place. Hold the two ends for a few more seconds to fully secure. *Re-usable fake lashes. Wash and blow dry the fake lashes to increase the adhesiveness.
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−10%
Etude House Cherry Sweet Color Lip Balm (5 Colors)
₱ 364.00 ₱ 404.00
YesStyle
Brand from South Korea: Etude House. Adheres to lips lightly to create moisturizing luster without stickiness. Apply a moderate amount from inside to outside lips gently.
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−10%
Etude House Play 101 Easy Contour Brush
₱ 640.00 ₱ 711.00
YesStyle
Brand from South Korea: Etude House. A triangular brush specialized for contouring facial features and blending imperfections on curved areas around the chin, hairline, eyes and nose.
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Etude House [] Red Energy Tension Up Active Firming Cream 60ml
₱ 2,121.00
Galleon
- How to use..... Apply an adequate amount on the face and gently pat to promote absorption into skin. Apply on the neck and chin areas with wrinkles and elasticity problems.
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Etude House Etude House Big Cover Concealer BB 30g (SPF 50+ / PA+++) Vanilla
₱ 1,057.00
Galleon
Concealer BB Cream covers flaws with its excellent coverage power and easy absorption, just a small amount delivers full coverage skin.
Read more
Etude House Missing U Hand Cream #1 Harp Seal 1.01 fl oz (30 ml)
₱ 257.00
iHerb
Formulated with natural mixture of herbs. Shea Butter and Olives to moisturize, heal and soothe hands.
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−10%
Etude House Play Nail Art Line Sticker
₱ 272.00 ₱ 302.00
YesStyle
Brand from South Korea: Etude House. Creates gorgeous look with vivid color.
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−9%
Etude House Big Cover Cushion Concealer SPF30 PA++ 5ml
₱ 548.00 ₱ 609.00
YesStyle
Brand from South Korea: Etude House. Provides excellent immediate coverage and can be used to conceal a single blemish or to provide coverage on the entire face. Apply a moderate amount on the areas with imperfections and spread not to have any border with skin tone.
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−60%
Etude House My Beauty Tool Lovely Etti Hair Band
₱ 223.00 ₱ 558.00
YesStyle
Brand from South Korea: Etude House.
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−10%
Etude House Lip & Eye Remover 100ml
₱ 410.00 ₱ 455.00
YesStyle
Brand from South Korea: Etude House. Gently removes heavy makeup around the sensitive eyes, and reduces lip pigmentation. How to use: 1. Pour moderate amount on cotton pad and soak to cotton pad. 2. Press lightly the area with point make-up around 30 seconds and remove gently.
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−10%
Etude House Face Color Corset 6g
₱ 364.00 ₱ 404.00
YesStyle
Brand from South Korea: Etude House. This product is for contouring and highlighting.
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−10%
Etude House Wonder Fun Park Lash Perm Curl Fix Mascara
₱ 640.00 ₱ 711.00
YesStyle
Brand from South Korea: Etude House. Lift and thicken every single lash without weighing it down. After using eye curler, apply it to your eyelashes in zigzags.
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*Prices updated on 16 Oct 2017

How to Achieve K-Beauty Trends with Etude House Philippines

The South Korean beauty trends are the total opposite of the western cosmetics fads; they prefer dewy, doll-like, bright skin as opposed to heavily-contoured and symmetrical facial features. To achieve the South Korean beauty look, you don’t need to look far and wide as Etude House Korea offers a wide array of products that meets the Korean beauty standards.

Skin

As opposed to sun-kissed and bronzy skin, the South Koreans take pride in fair and bright skin. Your skin should be free from blemishes, acne, or any other conditions that would take away from that notion of doll-like, youthful beauty. To the South Koreans, a healthy skin is your best asset. To achieve this, try using Etude House’s products from their skin care line.

Begin by washing your face daily, preferably in the morning and at night, with their face cleansing product. The Etude House Wonder Pore Deep Foaming Cleanser is great for those with oily skin and visible pores. Then, pour some toner on a cotton pad and apply it all over the face. Finish with a generous application of cream, gel, or moisturizer. Protect the brightness of the skin with Etude House’s sun-care products like the Sunprise Must Daily SPF50+.

Base

The Koreans dislike the cakey effect of foundation and they prefer using lighter products like BB creams to give them light coverage. Although providing a light coverage, Etude House BB creams can mimic your skin tone and cover up those pesky blemishes. The good thing about using BB cream is that they won’t be streaky and won’t melt after you’ve been wearing them for hours.

One of the best-selling Etude House BB cream is the Precious Mineral BB Cream Blooming Fit. It uses a 3-in-one formula that can whiten, eliminate wrinkles, and protect the skin against the UV ray with its SPF30. It also has the “Slim Layer Fit Formula” so it doesn’t smudge after a prolonged wear. To apply the product, pump a generous amount of the cream on the hand and pat it gently onto the face with your fingers.

Eyes and Brows

Most South Koreans have monolid and rounded eyes. To make their eyes look bigger, they apply their eyeliner with strokes that are angled downwards. Another beauty trend that many Koreans emulate is the aegyosal. The aegyosal refers to the layer of fat right under eyes starting from the tear duct. While westerners would cover this puffy area with concealer, Koreans highlight it with white eye pencil or shimmer.

For the brows, Korean tends to stray away from the pointed-arched eyebrow look. They use light strokes and shades in lighter colors for a natural look. Etude House offers many eyebrow products in varying shades like the Color My Brows mascara for the brows, Perfect Brow Kit palette, Drawing Eye Brow Duo pencil, and the Keep My Brows Fixer gel.

Lips

While the western world considers people like Kylie Jenner and Angelina Jolie as an inspiration due to their full lips, the Koreans prefer something more subtle for their lips. When applying lip products, they don’t try to make their lips appear bigger by using lip liner and over-lining the outline. Instead, they emphasize the center of the lips by applying the lip product from the inside and towards the outside. This creates an ombre effect, leaving the lips looking natural and fresh. They also emphasize the health of their lips by putting on a generous layer of lip balm or lip exfoliating mask to remove any dead skin.

Some of the best Etude House lipsticks and lip products are:

  • Balm & Color Tint – Two-toned gradation pencil lipstick. Contains matte and sheer shades.
  • Dear My Blooming Lips – A moisturizing lipstick with a chiffon finish. Moister than cream finish and more long-lasting than a matte finish.
  • Twin Shot Lips Tint – This product contains a two-tint gradation that darkens overtime. It includes a soft mousse tint and a pigmented tint shot.

Etude House for Men

Just like how makeup trends in the West aren’t limited to one gender, many male idols and celebrities would use Etude House cosmetics to achieve the ethereal, youthful look. Etude House offers men skincare products like the Gentle Black cleanser line that consists of an Energy Toner, Energy Emulsion, All-in-One Fluid, and One Shot Cleansing Soap.

If you can’t find the time to go to one of Etude House’s shops in Philippines, why not look for the products here on iPrice? You can find makeup, skin care, and hair care products so you can look like your favorite hallyu star.

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