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Global Alliances in Tourism and Hospitality Management
₱ 5,740.00
Galleon

Target your business strategies to fit specific tourist cultures! Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy. To compete in the world travel market, a firm must increase its ability to reach, serve, and satisfy its target markets, while lowering costs. Making an alliance is often the most efficient and effective way to reach these twin goals. However, many firms make alliances without sufficient planning and end up paying the price in failed tours, dissatisfied customers, and damaged reputation. The five critical questions that must be answered before creating a partnership include: Do we want to partner? Do we have an ability to partner? With whom do we partner? How do we partner? How do we sustain and renew a partnership over time? Global Alliances in Tourism and Hospitality Management offers specific, detailed ideas and research on vital topics, including: deciding how and when to form alliances handling multicultural management issues identifying the basic elements of successful--and not so successful--partnerships discovering the effects of culture on purchasing decisions dealing with conflicts within alliances ensuring cross-agency cooperation The development and management of alliances is a critical skill. Global Alliances in Tourism and Hospitality Management provides you with the strategies you need to build successful alliances. International in scope, this informative guide will help marketers, managers, and other professionals in the hospitality industry to lower company costs, raise profits, and gain strategic advantages in diversified markets.

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Global Marketing (6th Edition)
₱ 5,262.00
Galleon

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications. Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking. Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment. Video cases featuring firms such as Nivea, Reebok, Starbucks, Hasbro and McDonald's accompany every chapter and are available at www.pearsoned.co.uk/hollensen . Real-world examples and exhibits enliven the text and enable the reader to relate to marketing models.

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Global Street Design Guide
₱ 5,508.00
Galleon

Each year, 1.2 million people die from traffic fatalities, highlighting the need to design streets that offer safe and enticing travel choices for all people. Cities around the world are facing the same challenges as cities in the US, and many of these problems are rooted in outdated codes and standards. The Global Street Design Guide is a timely resource that sets a global baseline for designing streets and public spaces and redefines the role of streets in a rapidly urbanizing world. The guide will broaden how to measure the success of urban streets to include: access, safety, mobility for all users, environmental quality, economic benefit, public health, and overall quality of life. The first-ever worldwide standards for designing city streets and prioritizing safety, pedestrians, transit, and sustainable mobility are presented in the guide. Participating experts from global cities have helped to develop the principles that organize the guide. The Global Street Design Guide builds off the successful tools and tactics defined in NACTO’s Urban Street Design Guide and Urban Bikeway Design Guide while addressing a variety of street typologies and design elements found in various contexts around the world. This innovative guide will inspire leaders, inform practitioners, and empower communities to realize the potential in their public space networks. It will help cities unlock the potential of streets as safe, accessible, and economically sustainable places. Example cities include: Bangalore, India; Buenos Aires, Argentina; Paris, France; Copenhagen, Denmark; Seoul, Korea; Medellin, Colombia; Toronto, Canada; Istanbul, Turkey; Auckland, New Zealand; Melbourne, Australia; New York, USA; and San Francisco, USA.

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Global Logistics and Supply Chain Management
₱ 5,440.00
Galleon

Think of the many different products and services that are purchased and consumed each day – how do they reach the end-user? What does this cost? What happens when something goes wrong? Logistics and Supply Chain Management (SCM) are the areas of study which help us to explore and answer these questions. Today they play a very important role in underpinning the success of many organisations across the public and private sectors and impact how we live our lives. While the origins of logistics and SCM are firmly embedded in the manufacturing domain, the successful applications of logistics and SCM principles and practices are becoming increasingly relevant in the services area also – see for example, the many changes that have recently been driven into healthcare systems and airlines. Global Logistics and Supply Chain Management , now in its third edition, provides essential reading for anybody studying SCM and logistics. Encompassing both practical and strategic perspectives, it takes a truly global perspective, recognising the transnational nature of logistics activities in today’s world. Key features of this new and extended third edition include: 18 up-to-date chapters on all aspects of logistics and SCM, including coverage of emerging and important topics such as security, technology and automation in logistics, supply chain data flows, logistics and the internet of everything, sustainability, supply chain vulnerability and trade facilitation. New chapters include one on management science applications, which provides an easy and clear introduction to key quantitative techniques that can be applied to logistics and SCM. 12 updated case studies, including new case studies on air cargo, port–city logistics, automobile manufacturing logistics and logistics infrastructure appraisal.

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Global Indigenous Media: Cultures, Poetics, and Politics
₱ 2,948.00
Galleon

In this exciting interdisciplinary collection, scholars, activists, and media producers explore the emergence of Indigenous media: forms of media expression conceptualized, produced, and created by Indigenous peoples around the globe. Whether discussing Maori cinema in New Zealand or activist community radio in Colombia, the contributors describe how native peoples use both traditional and new media to combat discrimination, advocate for resources and rights, and preserve their cultures, languages, and aesthetic traditions. By representing themselves in a variety of media, Indigenous peoples are also challenging misleading mainstream and official state narratives, forging international solidarity movements, and bringing human rights violations to international attention. Global Indigenous Media addresses Indigenous self-representation across many media forms, including feature film, documentary, animation, video art, television and radio, the Internet, digital archiving, and journalism. The volume’s sixteen essays reflect the dynamism of Indigenous media-making around the world. One contributor examines animated films for children produced by Indigenous-owned companies in the United States and Canada. Another explains how Indigenous media producers in Burma (Myanmar) work with NGOs and outsiders against the country’s brutal regime. Still another considers how the Ticuna Indians of Brazil are positioning themselves in relation to the international community as they collaborate in creating a CD-ROM about Ticuna knowledge and rituals. In the volume’s closing essay, Faye Ginsburg points out some of the problematic assumptions about globalization, media, and culture underlying the term “digital age” and claims that the age has arrived. Together the essays reveal the crucial role of Indigenous media in contemporary media at every level: local, regional, national, and international. Contributors : Lisa Brooten, Kathleen Buddle, Cache Collective, Michael Christie, Amalia Córdova, Galina Diatchkova, Priscila Faulhaber, Louis Forline, Jennifer Gauthier, Faye Ginsburg, Alexandra Halkin, Joanna Hearne, Ruth McElroy, Mario A. Murillo, Sari Pietikäinen, Juan Francisco Salazar, Laurel Smith, Michelle Stewart, Pamela Wilson

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Global Health Governance in International Society
₱ 6,993.00
Galleon

In the 1980s, health was a marginal issue on the international political agenda, and it barely figured into donor states' foreign aid allocation. Within a generation, health had developed a robust set of governance structures that drive significant global political action, incorporate a wide range of actors, and receive increasing levels of funding. What explains this dramatic change over such a short period of time? Drawing on the English School of international relations theory, this book argues that global health has emerged as a secondary institution within international society. Rather than being a side issue, global health now occupies an important role. Addressing global health issues-financially, organizationally, and politically-is part of how actors demonstrate their willingness and ability to help realize their moral responsibility and obligation to others. In this way, it demonstrates how global health governance has emerged, grown, and persisted-even in the face of global economic challenges and inadequate responses to particular health crises. The book also shows how English School conceptions of international society would benefit from expanding their analytical gaze to address international economic issues and incorporate non-state actors. The book begins by building a case for using the English School to understand the role of global health governance before looking at global health governance's place in international society through case studies about the growth of development assistance for health, the international response to the Ebola outbreak, and China's role within the global health governance framework. .

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Global Pentecostal and Charismatic Healing
₱ 2,944.00
Galleon

Pentecostal and Charismatic Christianity is a global phenomenon that comprises a quarter of the world's two billion Christians and is growing rapidly. This volume reveals that the primary appeal of pentecostalism worldwide is as a religion of healing. Contrary to popular stereotypes of flamboyant, fraudulent, anti-medical "faith healing" televangelists who preach a materialistic, "health and wealth" gospel, handle serpents, or sensationally "exorcize" demons, this book offers a more nuanced portrait. The collected essays illumine local variations, hybridities, and tensions in practices on six continents, and depict the extent of human suffering and powerlessness experienced by people everywhere and the attractiveness to many of a global religious movement that promises material relief by invoking spiritual resources. This is the first book of its kind. Achieving the twin goals of thick description and comparative analysis of global practices is best achieved by bringing area experts into conversation. This volume's distinguished, international team of contributors includes sociologists, anthropologists, historians, political scientists, theologians, and religious studies scholars from North America, Europe, and Africa. Read together, these essays set the agenda for a new program of scholarly inquiry into some of the largest forces of change at work in the world today-globalization, pentecostalism, and healing-each of which is extremely powerful in itself and which together are reshaping our world in vastly significant ways.

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Global Issues in Pharmaceutical Marketing
₱ 6,711.00
Galleon

Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.

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Global Software Development Handbook (Applied Software Engineering Series)
₱ 4,065.00
Galleon

Economics and technology have dramatically re-shaped the landscape of software development. It is no longer uncommon to find a software development team dispersed across countries or continents. Geographically distributed development challenges the ability to clearly communicate, enforce standards, ensure quality levels, and coordinate tasks. Global Software Development Handbook explores techniques that can bridge distances, create cohesion, promote quality, and strengthen lines of communication. The book introduces techniques proven successful at international electronics and software giant Siemens AG. It shows how this multinational uses a high-level process framework that balances agility and discipline for globally distributed software development. The authors delineate an organizational structure that not only fosters team building, but also achieves effective collaboration among the central and satellite teams. The handbook explores the issues surrounding quality and the processes required to realize quality in a distributed environment. Communication is a tremendous challenge, especially for teams separated by several time zones, and the authors elucidate how to uncover patterns of communication among these teams to determine effective strategies for managing communication. The authors analyze successful and failed projects and apply this information to how a project can be successful with distributed teams. They also provide lightweight processes that can be dynamically adapted to the demands of any project.

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Global Information Warfare: The New Digital Battlefield, Second Edition
₱ 4,777.00
Galleon

Since the turn of the century much has happened in politics, governments, spying, technology, global business, mobile communications, and global competition on national and corporate levels. These sweeping changes have nearly annihilated privacy anywhere in the world and have also affected how global information warfare is waged and what must be done to counter its attacks. In light of increased attacks since 2002, Global Information Warfare: The New Digital Battlefield, Second Edition provides a critical update on the nature and approaches to global information warfare. It focuses on threats, vulnerabilities, attacks, and defenses from the perspectives of various players such as governments, corporations, terrorists, and private citizens. Upgrades to the Second Edition Include: Revised discussions of changes and impacts of global information warfare since 2002 Updated analyses of the capabilities of several nation-states as well as nonstate actors A comprehensive list of incidents that have occurred in the past year to show the scope of the problem of GIW Discussions of post-9/11 governmental changes and shifting priorities with clearer hindsight than was possible in the first edition The book underscores how hostile countries, business competitors, terrorists, and others are waging information warfare against adversaries, even from across the globe. It describes attacks on information systems through theft, Internet espionage, deception, and sabotage, and illustrates countermeasures used to defeat these threats. The second edition of Global Information Warfare contains a wealth of information and detailed analyses of capabilities of contemporary information technology and the capabilities of the individuals and groups who employ it in their respective digital wars. It is a crucial source for gaining the best understanding of the current state of information warfare and the most effective ways to counter it.

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Global Marketing Management
₱ 7,239.00
Galleon

Get the Global Edge in Marketing "The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. . well-thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive. The global perspectives inserts are a major strength of the book. It provides unique and novel insights on the strategies of multinational corporations in a wide range of situations and countries." - D. Maheswaran, New York University "This text definitely portrays modern teaching concepts in global marketing - much more holistic examination of the marketing function." - Hildy Teegen, The George Washington University "It is truly global, comprehensive, and cross-functional. Extensive coverage of sourcing strategy, GATT/WTO/FTAs, and culture's role across all elements add new dimensions. The increased coverage of segmentation has long been overdue in this field and is well-handled in this text. The work is current, up-to-date, and portrays modern teaching concepts in global marketing. Many of the examples are unique to this text and serve as refreshing changes from the tired war stories that often appear again and again elsewhere." - Scott Swan, The College of William & Mary "The authors' tone and style shall appeal to our students. They write in a clear and comprehensive style. . The authors have researched well and presented appropriate and interesting examples to illustrate the text. The cases cover extensive geographical areas; functional areas such as product, pricing, promotion and advertising, technology, retailing, etc. add to the students' learning experience." - K.C. Dhawan, Concordia University/Montreal

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Global ization and Islamic Finance: Convergence, Prospects and Challenges
₱ 5,528.00
Galleon

This is an extremely valuable book written by three highlyqualified scholars whose credentials for writing such a book aredifficult to match. The timing of the book is also perfect, havingcome at a time when the worst financial crisis in living memory hasintensified the quest for reform of the international architecture.The proposals made by the authors should go a long way in not onlyreforming the system but also in accelerating the move towardsfinancial globalization and convergence of the conventional andIslamic financial systems. Dr. Umer Chapra Prominent Scholar of Islamic Economics and currently ResearchAdvisor Islamic Research and Training Institute (IRTI), Islamic DevelopmentBank (IDB) Globalization and Islamic Finance , by threewell-respected authors in Islamic finance, provides athought-provoking analysis of an important and topical issue,particularly, given the global impact of the current financial andeconomic crises. The book is the first attempt to make a compellingcase of convergence between globalization and Islamic finance.Askari, Iqbal and Mirakhor should be praised for this seriouseffort, which is a must-read for academics and practitionersinterested in Islamic finance. Professor Rifaat Ahmed Abdel Karim Secretary General Islamic Financial Services Board (IFSB) This book has a robust discussion of the growth and spread ofIslamic finance within the umbrella of globalization. The bookprovides a unique view of Islamic finance, not only from theperspective of how Islamic finance fits within globalization ingeneral, but globalization of finance in particular. This is a mustread for anyone interested in the complex and complicated world ofIslamic finance. Scheherazade S. Rehman, Ph.D. Director, European Union Research Center Professor of International Finance, School of Business The George Washington University I have not come across any literature that has delved sointensely in financial globalization, in particular Islamicfinance. Due to this reason, I would encourage all interested inthis area to read this book. Hajah Salma Latiff Managing Director, Crescent Sdn. Bhd. Former Director, Centre for Islamic Banking, Finance and Management(CIBFM), Universiti Brunei Darussalam The recent crisis has evoked wide interest in Islamic financepublications. Globalization and Islamic Finance is bothtimely and needed. Sani Hamid Director, Wealth Management Financial Alliance (Singapore)

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Top Global Hobbies Price List 2018

Top 10 products Price Store
Global Issues in Antitrust and Competition Law ₱ 4,760.00 Galleon
Global Issues in Copyright Law ₱ 3,824.00 Galleon
Global UX: Design and Research in a Connected World ₱ 3,926.00 Galleon
Global Issues (4th Edition) ₱ 3,878.00 Galleon
Global 5 Meters Cable for Piano & Guitars ₱ 340.00 Lazada
Global Hong Kong ( Realities) ₱ 3,789.00 Galleon
Global Issues: An Introduction ₱ 3,786.00 Galleon
Global Lawyering Skills (American Casebook Series) ₱ 5,008.00 Galleon
Global Pop: World Music, World Markets ₱ 3,679.00 Galleon
Global Health Law ₱ 4,302.00 Coop
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