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Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)
₱ 1,648.00
Galleon

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power , Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

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Global Aging: Comparative Perspectives on Aging and the Life Course
₱ 7,223.00
Galleon

This book is exemplary in amassing demographic, policy, and sociopsychological data from around the world to refute both premises: that countries' aging is not occurring in developing nations and that aging of the population presents intractable predicaments. The content of the book is rich with current information seldom accumulated into one source. For a scholar of aging studies, the topics are comprehensive, including demographics, political systems, health and long-term care provision, employment/retirement, and formal and informal support systems. Structurally, the book adds value with the inclusion of Web resources and a robust index. The design is conducive for a classroom setting by incorporating discussion questions and key words at the end of each chapter." -- Dr. Carol A. Gosselink, PsycCritiques Using a comparative, cross-national perspective, Global Aging: Comparative Perspectives on Aging and the Life Course explores the major topics in social gerontology worldwide and the demands that the aging population places on a society. This comprehensive and timely guide includes contributions from international gerontology scholars and illustrates both universal and socioculturally unique aspects of aging across nations. It is organized thematically for ease of use and includes an abundance of photographs and illustrations to highlight key points. Key features: Discussions on various nations' policies and programs designed to meet the unique needs of an older population An essay on pension and income maintenance policies and programs An analysis of the role of local and national governments, as well as non-governmental organizations, in serving older adults Case studies on specific aspects of aging: family life, caregiving, policies and politics, health and long-term care, and work and retirement The most current demographic data on aging around the world

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Global Logistics And Distribution Planning: Strategies for Management
₱ 5,731.00
Galleon

The fully revised new edition of this well known and respected book is characterized by the more international perspective it has taken on through contributions from internationally known authors and a final section on international logistics which examines in turn strategies for West and East Europe, the Far East and North America. Logistics has a key strategic role to play in the long-term plans of major companies, and is recognized as a vital part of every organization. To a large extent this crucial new role is due to an expanded view of logistics, which now includes all the activities related to the supply chain from initial suppliers through to final customers. This book provides a wealth of useful ideas and practical information on all the current and future trends in logistics and distribution. Written by a host of contributors drawn from industry, constancy and education, this book provides new insights into the most significant aspects of logistics, including: developments in logistics supply chain strategies lean logistics efficient customer response logistics in different countries partnering and strategic alliances re-engineering the logistics function From logistics professionals, consultants, professors and students to managers from different backgrounds who want an appreciation of current trends in the subject, this book is essential reading. About the author: Donald Waters, a past member if the Institute of Logistics and currently a member of the Canadian Association of Logistics Management, has lectured weekly on logistics, operational research and management science, and has brought his academic career to fruition as Professor of Operations Management at the University Calgary, Canada. He is also the author of Operations Management in the Kogan Page Fast Track MBA Series. Features

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Global Health Governance in International Society
₱ 6,993.00
Galleon

In the 1980s, health was a marginal issue on the international political agenda, and it barely figured into donor states' foreign aid allocation. Within a generation, health had developed a robust set of governance structures that drive significant global political action, incorporate a wide range of actors, and receive increasing levels of funding. What explains this dramatic change over such a short period of time? Drawing on the English School of international relations theory, this book argues that global health has emerged as a secondary institution within international society. Rather than being a side issue, global health now occupies an important role. Addressing global health issues-financially, organizationally, and politically-is part of how actors demonstrate their willingness and ability to help realize their moral responsibility and obligation to others. In this way, it demonstrates how global health governance has emerged, grown, and persisted-even in the face of global economic challenges and inadequate responses to particular health crises. The book also shows how English School conceptions of international society would benefit from expanding their analytical gaze to address international economic issues and incorporate non-state actors. The book begins by building a case for using the English School to understand the role of global health governance before looking at global health governance's place in international society through case studies about the growth of development assistance for health, the international response to the Ebola outbreak, and China's role within the global health governance framework. .

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Global Problems: The Search for Equity, Peace, and Sustainability (3rd Edition)
₱ 8,844.00
Galleon

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN . Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID , provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Exploring social problems on a global scale This text uses social science perspectives to examine the various dimensions of globalization, the social problems of inequality, war and violence, and environmental sustainability that are occurring on a global scale. Clear writing and vivid examples help students to better understand their role as global citizens. The book was designed for courses such as Global Issues, Contemporary Problems, Social Problems, Social Stratification, World Cultures, and Social Change. Learning Goals Upon completing this book, readers should be able to: Understand social problems on a global scale – from inequalities to sustainability See the interconnections of the world and people throughout the world Learn about issues with a multinational and multidisciplinary approach, so readers will be able to have a broader understanding of the subject

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Global Transfer Pricing: Principles and Practice: Third Edition
₱ 12,120.00
Galleon

Now in its third edition, Global Transfer Pricing: Principles and Practice continues to provide a straightforward and accessible introduction to this complex and increasingly important area of business taxation. It offers readers an overall view of transfer pricing as it is practised today, including the recent changes to OECD transfer pricing guidance following the Base Erosion and Profit Shifting (BEPS) initiative. In addition to the theory of transfer pricing, this practical handbook explains how to implement transfer pricing models in global multinationals, how to monitor transactions to ensure compliance and how to create transfer pricing documentation. The updated third edition has been revised to cover the 2015 OECD BEPS report on Actions 8-10 and Action 13, released in September 2015. It features new chapters on profit split and operational transfer pricing with significant revisions to many other chapters. It also includes a quick comparative reference to differing global transfer pricing rules and access to Deloitte's 2016 Global Transfer Pricing Guide, an indispensible source of information on the transfer pricing regimes in more than 65 jurisdictions around the world. This authoritative and comprehensive guide covers the following key topics: Transfer pricing: what is it? OECD Types of transactions: tangible goods Types of transactions: intra-group services Financing Intangible property Profit split Business restructuring Transfer pricing documentation Operational transfer pricing Tax audits and eliminating double taxation UK transfer pricing legislation Transfer pricing is now 'centre stage' for tax directors, senior management and tax advisers along with journalists, politicians, pressure groups and the public. Yet many outside of the tax profession, even those who hold strong views about transfer pricing, do not actually understand what it is and how it works. Global Transfer Pricing: Principles and Practice is essential reading for anyone who wants to learn more about this important international tax compliance tool. John Henshall has over 30 years' experience in international taxation and for the past 14 years has been a transfer pricing partner at Deloitte. He represents Deloitte at OECD and was a delegate to both WP1 (considering Article 5 of the Model Tax Treaty) and WP6 (considering revisions to the OECD Transfer Pricing Guidelines). He is regularly published on transfer pricing matters. [Subject: Tax Law, Commercial Law]

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Global Justice and International Economic Law: Three Takes
₱ 3,405.00
Galleon

For centuries, international trade has been seen as essential to the wealth and power of nations, and defended as a system through which all could benefit. It is only recently that trade's problematic role as an engine of distributive justice has begun to be understood, due in part to globalization and the global justice debates. In this compelling new book, international legal scholar Frank J. Garcia proposes a radically new way to evaluate, construct, and manage international trade - one that is based on norms of economic justice as well as comparative advantage and national interest. This book examines three different ways to conceptualize the problem of trade and global justice - three "takes" on this relationship - drawn from Rawlsian liberalism, communitarianism, and consent theory. These three approaches illustrate specific issues of a general or systematic importance to the way global justice has been theorized. Through these takes the book offers an alternative, pluralistic mode of arguing for global justice, and highlights the unique modes of discourse we employ when engaging with global justice and their implications for how we conceptualize and argue the problem. From this analysis, Garcia suggests a new direction for trade agreements built around the possibility of truly consensual trade negotiations and the kind of international economic system they would structure.

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Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
₱ 1,698.00
Galleon

Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling

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Global ization and Popular Music in South Korea: Sounding Out K-Pop (Routledge Studies in Popular Music)
₱ 10,233.00
Galleon

This book offers an in-depth study of the globalization of contemporary South Korean idol pop music, or K-Pop, visiting K-Pop and its multiple intersections with political, economic, and cultural formations and transformations. It provides detailed insights into the transformative process in and around the field of Korean pop music since the 1990s, which paved the way for the recent international rise of K-Pop and the Korean Wave. Fuhr examines the conditions and effects of transnational flows, asymmetrical power relations, and the role of the imaginary "other" in K-Pop production and consumption, relating them to the specific aesthetic dimensions and material conditions of K-Pop stars, songs, and videos. Further, the book reveals how K-Pop is deployed for strategies of national identity construction in connection with Korean cultural politics, with transnational music production circuits, and with the transnational mobility of immigrant pop idols. The volume argues that K-Pop is a highly productive cultural arena in which South Korea’s globalizing and nationalizing forces and imaginations coincide, intermingle, and counteract with each other and in which the tension between both of these poles is played out musically, visually, and discursively. This book examines a vibrant example of contemporary popular music from the non-Anglophone world and provides deeper insight into the structure of popular music and the dynamics of cultural globalization through a combined set of ethnographic, musicological, and cultural analysis. Widening the regional scope of Western-dominated popular music studies and enhancing new areas of ethnomusicology, anthropology, and cultural studies, this book will also be of interest to those studying East Asian popular culture, music globalization, and popular music.

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Global ization and Egalitarian Redistribution
₱ 4,762.00
Galleon

Can the welfare state survive in an economically integrated world? Many have argued that globalization has undermined national policies to raise the living standards and enhance the economic opportunities of the poor. This book, by sixteen of the world's leading authorities in international economics and the welfare state, suggests a surprisingly different set of consequences: Globalization does not preclude social insurance and egalitarian redistribution--but it does change the mix of policies that can accomplish these ends. Globalization and Egalitarian Redistribution demonstrates that the free flow of goods, capital, and labor has increased the inequality or volatility of labor earnings in advanced industrial societies--while constraining governments' ability to tax the winners from globalization to compensate workers for their loss. This flow has meanwhile created opportunities for enhancing the welfare of the less well off in poor and middle-income countries. Comprising eleven essays framed by the editors' introduction and conclusion, this book represents the first systematic look at how globalization affects policies aimed at reducing inequalities. The contributors are Keith Banting, Pranab Bardhan, Carles Boix, Samuel Bowles, Minsik Choi, Richard Johnston, Covadonga Meseguer Yebra, Karl Ove Moene, Layna Mosley, Claus Offe, Ugo Pagano, Adam Przeworski, Kenneth Scheve, Matthew J. Slaughter, Stuart Soroka, and Michael Wallerstein.

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Global Sport Business: Community Impacts of Commercial Sport (Sport in the Society Contemporary Perspectives)
₱ 4,730.00
Galleon

Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the world economy. It can be argued that, throughout the past two centuries, sport has always been recognized as both a frivolous pursuit of spending leisure time with friends and family, and as an activity that has substantial commercial value to be mined by entrepreneurs. However, only during the most recent wave of globalization, spurred by technological advancements that have led to achieving global reach in regard to potential customers, has sport entered a global marketplace that offers tremendous financial rewards for those who manage to control international sport organizations and events. In this book, global sport business is viewed from a number of different perspectives including a value chain approach to describing the sport industry; the ever increasing impact of the international media on sport business; how globalization influences the style of (sport) management; how social capital can be generated through sport business; and the emergence of social sport business. Overall, the different contributors to the book reflect on how sport’s global (and as such commercial) attractiveness can, and often will impact locally, on communities of people and individuals. This book was published as a special issue of Sport in Society .

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Global Marketing (7th Edition)
₱ 8,935.00
Galleon

"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing." Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there’s one textbook that today’s students and tomorrow’s marketers need to read, it’s Svend Hollensen’s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. "The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend Hollensen's Global Marketing provides a thorough and comprehensive treatment that delivers on this need." Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK “The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion.” Elisabeth Götze, Vienna University of Economics and Business “Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. “ Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process End of part and end of chapter case studies helping students to understand how the theory relates to real world application Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work About the author Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing. Student resources specifically written to complement this textbook are at www.pearsoned.co.uk/hollensen

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