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Global Logistics And Supply Chain Management
₱ 3,220.00
Nzgameshop

Think of the many different products and services that are purchased and consumed each day how do they reach the end-user? What does this cost? What happens when something goes wrong? Logistics and Supply Chain Management (Scm) are the areas of study which help us to explore and answer these questions. Today they play a very important role in underpinning the success of many organisations across the public and private sectors and impact how we live our lives. While the origins of logistics and SCM are firmly embedded in the manufacturing domain, the successful applications of logistics and SCM principles and practices are becoming increasingly relevant in the services area also see for example, the many changes that have recently been driven into healthcare systems and airlines., Global Logistics and Supply Chain Management, now in its third edition, provides essential reading for anybody studying SCM and logistics. Encompassing both practical and strategic perspectives, it takes a truly global perspective, recognising the transnational nature of logistics activities in today s world. Key features of this new and extended third edition include: 18 up-to-date chapters on all aspects of logistics and Scm, including coverage of emerging and important topics such as security, technology and automation in logistics, supply chain data flows, logistics and the internet of everything, sustainability, supply chain vulnerability and trade facilitation.New chapters include one on management science applications, which provides an easy and clear introduction to key quantitative techniques that can be applied to logistics and Scm.12 updated case studies, including new case studies on air cargo, port city logistics, automobile manufacturing logistics and logistics infrastructure appraisal.

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Global Logistics and Supply Chain Management
₱ 4,139.00
Coop

Think of the many different products and services that are purchased and consumed each day - how do they reach the end-user? What does this cost? What happens when something goes wrong? Logistics and Supply Chain Management (SCM) are the areas of study which help us to explore and answer these questions. Today they play a very important role in underpinning the success of many organisations across the public and private sectors and impact how we live our lives. While the origins of logistics and SCM are firmly embedded in the manufacturing domain; the successful applications of logistics and SCM principles and practices are becoming increasingly relevant in the services area also - see for example; the many changes that have recently been driven into healthcare systems and airlines. Global Logistics and Supply Chain Management; now in its third edition; provides essential reading for anybody studying SCM and logistics. Encompassing both practical and strategic perspectives; it takes a truly global perspective; recognising the transnational nature of logistics activities in today's world. Key features of this new and extended third edition include: 18 up-to-date chapters on all aspects of logistics and SCM; including coverage of emerging and important topics such as security; technology and automation in logistics; supply chain data flows; logistics and the internet of everything; sustainability; supply chain vulnerability and trade facilitation. New chapters include one on management science applications; which provides an easy and clear introduction to key quantitative techniques that can be applied to logistics and SCM. 12 updated case studies; including new case studies on air cargo; port-city logistics; automobile manufacturing logistics and logistics infrastructure appraisal.

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Global Health Law
₱ 4,256.00
Coop

The international community has made great progress in improving global health. But staggering health inequalities between rich and poor still remain; raising fundamental questions of social justice. In a book that systematically defines the burgeoning field of global health law; Lawrence Gostin drives home the need for effective global governance for health and offers a blueprint for reform; based on the principle that the opportunity to live a healthy life is a basic human right.Gostin shows how critical it is for institutions and international agreements to focus not only on illness but also on the essential conditions that enable people to stay healthy throughout their lifespan: nutrition; clean water; mosquito control; and tobacco reduction. Policies that shape agriculture; trade; and the environment have long-term impacts on health; and Gostin proposes major reforms of global health institutions and governments to ensure better coordination; more transparency; and accountability. He illustrates the power of global health law with case studies on AIDS; influenza; tobacco; and health worker migration.Today's pressing health needs worldwide are a problem not only for the medical profession but also for all concerned citizens. Designed with the beginning student; advanced researcher; and informed public in mind; Global Health Law will be a foundational resource for teaching; advocacy; and public discourse in global health.

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Global Environmental Governance (New Horizons in Environmental and Energy Law Series) (New Horizons in Environemtal and Energy Law)
₱ 3,585.00
Galleon

' This book is a novel, sophisticated, broad ranging and insightful study of the idea of global environmental governance but from a legal dimension and perspective. While recognizing that concepts and ideas used to describe governance are generally abstract, vague and slippery, this project brings clarity to the field by being theoretically informed, contextually sensitive and pragmatically circumscribed. Its conclusions and arguments open up a field of inquiry that has to be genuinely interdisciplinary and in that sense has great potential to contribute to a better understanding of environmental themes and issues. This book is destined to become a landmark for legal academics who will write about environmental governance in that its concern is with the global governance of nature rather than a text that uses the environment as a pretext for understanding governance. It is well written, easy and enjoyable to read and while it traverses through diverse bodies of literature it manages to effectively communicate with a variety of scholarly communities. ' - Afshin Akhtarkhavari, Griffith Law School, Australia ' Fourth generation global environmental regulation attempts to address the complex realities of an interconnected environment, global environmental problems and collective regulatory responses. It merits conceptual clarity. Louis Kotzé reveals the legal contours and content of global environmental governance by chipping away such parts of the conceptual marble block as are not needed. For the environmental lawyer, it is a welcome - and much needed - process of elimination. This book provides a toolkit for lawyers to engage critically with the extra-legal concept of environmental governance. Its scrutiny and careful analysis contribute meaningfully to the environmental discourse. ' - Christine Voigt, University of Oslo, Norway 'Global Environmental Governance is a truly important book. Drawing on a multitude of disciplines, award-winning environmental law Professor Louis Kotzé masterfully explains the emerging concept of 'global environmental governance' and its elements of globalism, environmental law, regulation, and governance theory. He makes a compelling case that the world has outgrown the 'sustainability' model and moved toward this more all-encompassing approach to environmental regulation. This admirable book makes global environmental governance theory understandable and pertinent so environmental leaders, lawyers, and regulators can engage comfortably with this new vision for an ecologically and economically healthy world. ' - George (Rock) Pring, University of Denver Sturm College of Law, US This timely book brings much-needed clarity to the concept of 'environmental governance' as manifested in the global regulatory domain. The author argues that despite being used as a fashionable term by many - including economists, political scientists, environmentalists and, increasingly, lawyers - its theoretical contours and conceptual content remain unclear, incoherent, and inconsistent. In addressing this problem, the book begins by describing globalization as a general context of governance. It comprehensively interrogates and clarifies both the governance and global governance concepts, and then explains aspects and components of global environmental governance. Finally it investigates the role of law in global environmental governance. Providing a much-needed definition of environmental governance and global environmental governance, this comprehensive study will appeal to academics and researchers, post-graduate and under-graduate students, intergovernmental organizations such as UNEP, WTO, IUCN, as well as governments and governmental agencies involved with environmental regulation.

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Global Business Analytics Models: Concepts and Applications in Predictive, Healthcare, Supply Chain, and Finance Analytics (FT Press Analytics)
₱ 6,294.00
Galleon

THE COMPLETE GUIDE TO USING ANALYTICS TO MANAGE RISK AND UNCERTAINTY IN COMPLEX GLOBAL BUSINESS ENVIRONMENTS Practical techniques for developing reliable, actionable intelligence–and using it to craft strategy Analytical opportunities to solve key managerial problems in global enterprises Written for working managers: packed with realistic, useful examples This guide helps global managers use modern analytics to gain reliable, actionable, and timely business intelligence–and use it to manage risk, build winning strategies, and solve urgent problems. Dr. Hokey Min offers a practical, easy-to-understand overview of business analytics in a global context, focusing especially on managerial and strategic implications. After demystifying today’s core quantitative tools, he demonstrates them at work in a wide spectrum of global applications. You’ll build models to help segment global markets, forecast demand, assess risk, plan financing, optimize supply chains, and more. Along the way, you’ll find practical guidance for developing analytic thinking, operationalizing Big Data in global environments, and preparing for future analytical innovations. Whether you’re a global executive, strategist, analyst, marketer, supply chain professional, student or researcher, this book will help you drive real value from analytics–in smarter decisions, improved strategy, and better management . In today’s global business environments characterized by growing complexity, volatility, and uncertainty, business analytics has become an indispensable tool for managing these challenges. Specifically, global managers need analytics expertise to solve problems, identify opportunities, shape strategy, mitigate risk, and improve their day-to-day operational efficiency. Now, for the first time, there’s an analytics guide designed specifically for decision-makers in global organizations. Leveraging his experience teaching a number of students and training hundreds of managers and executives, Dr. Hokey Min demystifies the principles and tools of modern business analytics, and demonstrates their real-world use in global business. First, Dr. Min identifies key success factors and mindsets, helping you establish the preconditions for effective analysis. Next, he walks you through the practicalities of collecting, organizing, and analyzing Big Data, and developing models to transform them into actionable insight. Building on these foundations, he illustrates core analytical applications in finance, healthcare, and global supply chains. He concludes by previewing emerging trends in analytics, including the newest tools for automated decision-making. Compare today’s key quantitative tools Stats, data mining, OR, and simulation: how they work, when to use them Get the right data… …and get the data right Predict the future… …and sense its arrival sooner than others can Implement high-value analytics applications… …in finance, supply chains, healthcare, and beyond

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Global Practices and Training in Applied Sport, Exercise, and Performance Psychology: A Case Study Approach
₱ 5,852.00
Galleon

Global Practices and Training in Applied Sport, Exercise, and Performance Psychology offers case analysis as a vehicle to address issues and experiences in the application of sport, exercise, and performance psychology (SEPP) and the supervision/training of individuals to become professionals in the field. A follow-up to Becoming a Sport, Exercise, and Performance Psychology Professional (2014), this book features a discussion of real-world case examples which highlight various aspects of professional practice as well as supervision and training. Professionals from around the world, including the United States and Canada, Europe, Asia, Africa, and Australia share diverse experiences, providing a uniquely in-depth, global perspective. The case studies contained in the book were selected to provide insight into specific elements of applied practice and supervision/training through a global lens as well as demonstrate the value of incorporating case analysis and reflection into one’s training and continued professional development. Case analysis is an essential part of learning and instruction. Beyond educating the reader about theories and research on related topics in the field, case analysis allows for more complex levels of learning, including analysis, synthesis, and evaluation of diverse scenarios. In Part I of this book, the cases focus on applied SEPP practice; Part II is comprised of cases that focus on training and supervision. This book is essential reading for graduate students and neophyte professionals in the field for whom it is critical to learn how to effectively apply knowledge to real-world sport, exercise, and performance psychology scenarios. In addition, the book is a useful resource for seasoned and expert practitioners and supervisors who can use case analysis as a means of continuing their professional development.

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Global Pentecostal and Charismatic Healing
₱ 2,944.00
Galleon

Pentecostal and Charismatic Christianity is a global phenomenon that comprises a quarter of the world's two billion Christians and is growing rapidly. This volume reveals that the primary appeal of pentecostalism worldwide is as a religion of healing. Contrary to popular stereotypes of flamboyant, fraudulent, anti-medical "faith healing" televangelists who preach a materialistic, "health and wealth" gospel, handle serpents, or sensationally "exorcize" demons, this book offers a more nuanced portrait. The collected essays illumine local variations, hybridities, and tensions in practices on six continents, and depict the extent of human suffering and powerlessness experienced by people everywhere and the attractiveness to many of a global religious movement that promises material relief by invoking spiritual resources. This is the first book of its kind. Achieving the twin goals of thick description and comparative analysis of global practices is best achieved by bringing area experts into conversation. This volume's distinguished, international team of contributors includes sociologists, anthropologists, historians, political scientists, theologians, and religious studies scholars from North America, Europe, and Africa. Read together, these essays set the agenda for a new program of scholarly inquiry into some of the largest forces of change at work in the world today-globalization, pentecostalism, and healing-each of which is extremely powerful in itself and which together are reshaping our world in vastly significant ways.

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Global Marketing Management
₱ 7,239.00
Galleon

Get the Global Edge in Marketing "The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. . well-thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive. The global perspectives inserts are a major strength of the book. It provides unique and novel insights on the strategies of multinational corporations in a wide range of situations and countries." - D. Maheswaran, New York University "This text definitely portrays modern teaching concepts in global marketing - much more holistic examination of the marketing function." - Hildy Teegen, The George Washington University "It is truly global, comprehensive, and cross-functional. Extensive coverage of sourcing strategy, GATT/WTO/FTAs, and culture's role across all elements add new dimensions. The increased coverage of segmentation has long been overdue in this field and is well-handled in this text. The work is current, up-to-date, and portrays modern teaching concepts in global marketing. Many of the examples are unique to this text and serve as refreshing changes from the tired war stories that often appear again and again elsewhere." - Scott Swan, The College of William & Mary "The authors' tone and style shall appeal to our students. They write in a clear and comprehensive style. . The authors have researched well and presented appropriate and interesting examples to illustrate the text. The cases cover extensive geographical areas; functional areas such as product, pricing, promotion and advertising, technology, retailing, etc. add to the students' learning experience." - K.C. Dhawan, Concordia University/Montreal

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Global Perspectives on ADHD: Social Dimensions of Diagnosis and Treatment in Sixteen Countries
₱ 5,756.00
Galleon

Attention deficit-hyperactivity disorder (ADHD) has been a common psychiatric diagnosis in both children and adults since the 1980s and 1990s in the United States. But the diagnosis was much less common―even unknown―in other parts of the world. By the end of the twentieth century, this was no longer the case, and ADHD diagnosis and treatment became an increasingly widespread global phenomenon. As the diagnosis was adopted around the world, the definition and treatment of ADHD often changed in the context of different psychiatric professions, medical systems, and cultures. Global Perspectives on ADHD is the first book to examine how this expanding public health concern is diagnosed and treated in 16 different countries. In some countries, readers learn, over 10% of school-aged children and adolescents are diagnosed with ADHD; in others, that figure is less than 1%. Some countries focus on medicating children with ADHD; others emphasize parent intervention or child therapy. Showing how a medical diagnosis varies across contexts and time periods, this book explains how those distinctions shape medical interventions and guidelines, filling a much-needed gap by examining ADHD on an international scale. Contributors: Madeleine Akrich, Mari J. Armstrong-Hough, Meredith R. Bergey, Eugenia Bianchi, Christian Bröer, Peter Conrad, Claire Edwards, Silvia A. Faraone, Angela M. Filipe, Alessandra Frigerio, Valéria Portugal Gonçalves, Linda J. Graham, Hiroyuki Ito, Fabian Karsch, Victor Kraak, Claudia Malacrida, Lorenzo Montali, Yasuo Murayama, Sebastián Rojas Navarro, Órla O’Donovan, Francisco Ortega, Mónica Peña Ochoa, Brenton J. Prosser, Vololona Rabeharisoa, Patricio Rojas, Tiffani Semach, Ilina Singh, Rachel Spronk, Junko Teruyama, Masatsugu Tsujii, Fan-Tzu Tseng, Manuel Vallée, Rafaela Zorzanelli

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Global ization and Islamic Finance: Convergence, Prospects and Challenges
₱ 5,518.00
Galleon

This is an extremely valuable book written by three highlyqualified scholars whose credentials for writing such a book aredifficult to match. The timing of the book is also perfect, havingcome at a time when the worst financial crisis in living memory hasintensified the quest for reform of the international architecture.The proposals made by the authors should go a long way in not onlyreforming the system but also in accelerating the move towardsfinancial globalization and convergence of the conventional andIslamic financial systems. Dr. Umer Chapra Prominent Scholar of Islamic Economics and currently ResearchAdvisor Islamic Research and Training Institute (IRTI), Islamic DevelopmentBank (IDB) Globalization and Islamic Finance , by threewell-respected authors in Islamic finance, provides athought-provoking analysis of an important and topical issue,particularly, given the global impact of the current financial andeconomic crises. The book is the first attempt to make a compellingcase of convergence between globalization and Islamic finance.Askari, Iqbal and Mirakhor should be praised for this seriouseffort, which is a must-read for academics and practitionersinterested in Islamic finance. Professor Rifaat Ahmed Abdel Karim Secretary General Islamic Financial Services Board (IFSB) This book has a robust discussion of the growth and spread ofIslamic finance within the umbrella of globalization. The bookprovides a unique view of Islamic finance, not only from theperspective of how Islamic finance fits within globalization ingeneral, but globalization of finance in particular. This is a mustread for anyone interested in the complex and complicated world ofIslamic finance. Scheherazade S. Rehman, Ph.D. Director, European Union Research Center Professor of International Finance, School of Business The George Washington University I have not come across any literature that has delved sointensely in financial globalization, in particular Islamicfinance. Due to this reason, I would encourage all interested inthis area to read this book. Hajah Salma Latiff Managing Director, Crescent Sdn. Bhd. Former Director, Centre for Islamic Banking, Finance and Management(CIBFM), Universiti Brunei Darussalam The recent crisis has evoked wide interest in Islamic financepublications. Globalization and Islamic Finance is bothtimely and needed. Sani Hamid Director, Wealth Management Financial Alliance (Singapore)

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Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results (Que Biz-Tech)
₱ 2,619.00
Galleon

Global Search Engine Optimization: Fine-Tuning Your International Search Engine Results by Anne F. Kennedy and Kristján Már Hauksson is a SEMPO (Search Engine Marketing Professionals Organization) recommended read. Use search to reach all your best customers—worldwide! Don’t settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects— wherever they are! Leading global search experts Anne Kennedy and Kristján Már Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of! ANNE F. KENNEDY , founder and managing partner of Beyond Ink, provides search engine marketing to companies worldwide. After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin’ Donuts—and launching dotcoms Zillow and Avvo online, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Anne was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011. KRISTJÁN MÁR HAUKSSON has developed search marketing solutions since 1999. Hauksson’s company, Nordic eMarketing, specializes in multilingual online communications, organic SEO, and search marketing in verticals such as tourism, finance, government, and pharmaceuticals. Kristján founded Iceland’s SEO/SEM forum, is on the board of SEMPO, and organizes the annual Reykjavik Internet Marketing Conference. You’ll Learn How To: • Build cost-effective campaigns that leverage commonalities in global search markets • Choose the right search media for each market—including markets Google doesn’t dominate • Achieve higher rankings in search engines around the world • Organize effective global pay-per-click campaigns • Search-optimize online PR and other content • Craft mobile sites and apps for international audiences • Use web analytics to track KPIs in multilingual/multicultural campaigns • Find the best non-U.S. information resources for better search marketing • Prepare for the future of global search INCLUDES SPECIFIC SOLUTIONS & RECOMMENDATIONS FOR: • Brazil • China, Hong Kong, Taiwan • France • Germany • India • Italy • Japan • Mexico • Middle East • North Africa • French-speaking Canada • Russia • Nordic countries • Singapore • South Korea • Spain • Spanish-speaking South America • The Netherlands • United Kingdom

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Global Christianity and the Black Atlantic: Tuskegee, Colonialism, and the Shaping of African Industrial Education (Studies In World Christianity)
₱ 4,215.00
Galleon

Many Europeans saw Africa's colonization as an exhibition of European racial ascendancy. African Christians saw Africa's subjugation as a demonstration of European technological superiority. If the latter was the case, then the path to Africa's liberation ran through the development of a competitive African technology. In Global Christianity and the Black Atlantic , Andrew E. Barnes chronicles African Christians' turn to American-style industrial education―particularly the model that had been developed by Booker T. Washington at Alabama's Tuskegee Institute―as a vehicle for Christian regeneration in Africa. Over the period 1880–1920, African Christians, motivated by Ethiopianism and its conviction that Africans should be saved by other Africans, proposed and founded schools based upon the Tuskegee model. Barnes follows the tides of the Black Atlantic back to Africa when African Christians embraced the new education initiatives of African American Christians and Tuskegee as the most potent example of technological ingenuity. Building on previously unused African sources, the book traces the movements to establish industrial education institutes in cities along the West African coast and in South Africa, Cape Province, and Natal. As Tuskegee and African schools modeled in its image proved, peoples of African descent could―and did―develop competitive technology. Though the attempts by African Christians to create industrial education schools ultimately failed, Global Christianity and the Black Atlantic demonstrates the ultimate success of transatlantic black identity and Christian resurgence in Africa at the turn of the twentieth century. Barnes' study documents how African Christians sought to maintain indigenous identity and agency in the face of colonial domination by the state and even the European Christian missions of the church.

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Global Reach: Revolutionizing the Use of Commercial Vessels and Intermodal Systems for Military Sealift, 1990-2012
₱ 3,825.00
Galleon

Since the 1980s, strategic sealift has been formally designated as a U.S. Navy mission. With over ninety percent of all military equipment and supplies required to support U.S. military forces in combat being delivered by sea, and as globalized interests and risks continue to spread, this mission is vital to the country’s economic and national security. Despite its necessity, sealift is rarely discussed as anything other than an operations adjunct and must be carried out in an environment of unprecedented fiscal constraints. Global Reach provides a unique examination into the development and implementation of more than a century of U.S. national defense sealift policy. Presenting a comprehensive history on the evolution of sealift from the Spanish American War (1898) to Operation Enduring Freedom/Iraqi Freedom (2002–12), Herberger, Gaulden, and Marshall reflect on what has and has not worked in that time from both a legal and operational perspective. As international demands grow and change, so too must the sealift policies that are directly tied to how the nation will address them. With its thorough history and cogent analysis, Global Reach provides the context necessary to understand this complex, important topic, but also lays out a roadmap for how the U.S. can continue to meet and respond to the increasing challenges of the years to come.

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Global Software Development Handbook (Applied Software Engineering Series)
₱ 4,065.00
Galleon

Economics and technology have dramatically re-shaped the landscape of software development. It is no longer uncommon to find a software development team dispersed across countries or continents. Geographically distributed development challenges the ability to clearly communicate, enforce standards, ensure quality levels, and coordinate tasks. Global Software Development Handbook explores techniques that can bridge distances, create cohesion, promote quality, and strengthen lines of communication. The book introduces techniques proven successful at international electronics and software giant Siemens AG. It shows how this multinational uses a high-level process framework that balances agility and discipline for globally distributed software development. The authors delineate an organizational structure that not only fosters team building, but also achieves effective collaboration among the central and satellite teams. The handbook explores the issues surrounding quality and the processes required to realize quality in a distributed environment. Communication is a tremendous challenge, especially for teams separated by several time zones, and the authors elucidate how to uncover patterns of communication among these teams to determine effective strategies for managing communication. The authors analyze successful and failed projects and apply this information to how a project can be successful with distributed teams. They also provide lightweight processes that can be dynamically adapted to the demands of any project.

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Global Cause Marketing: Future Proof Your Brand
₱ 1,317.00
Galleon

What follows in the pages ahead is the competitive advantage you have been searching for . Let's take a few things as assumptions. You already have a great product. Clearly, in today's competitive business environment, there is no substitute for excellence of product, executive leadership and staffing , as well as providing top-notch customer care. That's all the price of admission to the business ballpark. This book starts assuming those are in place. If they're not, put this book down and go back to the beginning. If they are, let's move forward. Consider this the new marketing of the 21st century. Every company wants to do the same thing. Build a good strong name, sell lots of goods or services and future proof the company . Future proofing your company means building a company name that allows you to immediately put a new product on the shelves and have people buy it because they trust the name. Nike has done their job well. They built the name with lots of great image ads, however very few actually focus on a specific shoe or product. While Nike has done it with big ad spending another shoe company has done it without the big media buys. Toms, the start up shoe company who basically took Asian workers soft shoes and put them on the feet of men and women in some of the most trendy and fashionable neighborhoods in America, selling them for $40 and up a pair. We hear this about Toms all the time: "I don't wear these shoes because they look beautiful or they are the best things for my feet. I wear them because I like what the company is about." Basically consumers feel good about the fact that they have a pair or Toms on their feet. Why? Because the shoes are a symbol of good social conscience and people are proud to display the symbol . Toms tiny ad campaign has been based on their corporate giving program- a pair of shoes to a kid who would otherwise not have shoes for every pair you buy. One for one. People will support your company if they really know you're doing the right thing. That's what a successful corporate image is about for the future. And the world is watching and talking about you if you do the right thing. That's the best advertising you can hope for. But guess what. The world is also watching if you do the wrong thing. And that news spreads just as fast or faster. This is the future of marketing, so embrace it and create a sustainable image, brand and company. The world is heading in this direction. Companies that do not follow along will be guilty of marketing malpractice.

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Global Crime Fighters FLYMAN and MiSS BLONDiE-BLUE bust THE BADD STREET BOYS!!
₱ 827.00
Galleon

FRIDAY THE 13th, High atop a mountain peak in northern New Mexico the full moon exposed a tall shadowy figure stumbling out of a smoking, crumbling building. The creature, confused and clumsy, spent the night tripping and tumbling down the mountain. Early the next morning it crossed paths with a beautiful young lady on an old, deserted forest road as she was examining a patch of dirt with a magnifying glass. Frightened and trembling she backed away from the strange-looking creature who had suddenly appeared in front of her. He promised her no harm. He told her a scientific experiment that he and his associates had been conducting went horribly wrong, and he added: its mission must remain a secret. He said they were victims of a nuclear-isotomic-meltdown inside their lab which had caused his teammates bodies to dissolve into puddles of green goo with hair on top. He spoke of a protective eighteen-inch thick wall of lead between him and the nuclear core as being the key to his survival. He explained his gray hands, mammoth-size red eyes , misshaped ears, and set of wings, were instantaneous deformities and mutations resulting from inhaling just one tiny whiff of the poisonous isotomic cloud that quickly filled their lab. Understanding the situation, and no longer afraid, she told him her name, MiSS BLONDiE-BLUE, and explained she's a detective for the UNITED POLICE (UP), trying to find clues on an abduction case that had grown cold. After a brief discussion they drove to the airport and boarded a plane for a hospital in Los Angeles. Medical tests showed physical changes brought on by the failed experiment could not be reversed. The 'creature' now known as FLYMAN, learned to fly, and soon discovered he could, with super-concentration, choose his size, be it 'human size' or 'housefly size!!' Thirty days later he decided to assist his friend MiSS BLONDiE-BLUE, and the UNITED POLICE, in their global fight against crime! Now we go to the first assignment handed our dapper-duo........

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Global Brand Strategy: World-wise Marketing in the Age of Branding
₱ 2,997.00
Galleon

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

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Global Textile Encounters (Ancient Textiles)
₱ 1,958.00
Galleon

Global Textile Encounters is a fascinating journey into three significant textiles and clothing cultures: China, India and Europe. The common thread is how fashions and traditions have travelled through space and time. In this richly illustrated anthology, with its 242 images, written both by textile researchers and practitioners as well as scholars from other fields across the globe, we hear of various types of encounters that bring to life a world of interactions and consequences as colourful as the textiles themselves. Among the 33 contributions we learn of an historian of ancient Roman textiles who has an intellectual epiphany in the streets of modern Iran; of 17th-century European Jesuits spreading the Gospel in Asia who attire themselves in the clothing suitable to their host countries; a visiting Siamese delegation that unwittingly creates fashion in 18th-century France;; how Chinese textile technology changed as a result of encountering textile patterns along the silk road; how political messages are conveyed in the sari; how Maharajahs inspired global pop culture; and the value we ascribe to old clothing. Recurrent themes include how religious praxis is informed by textile encounters; how travelling textiles enable patterns and symbols to be copied onto stone and metals; and textile motifs that acquire other symbolic meanings in their travels and encounters with different societies. This sensibly priced, highly readable paperback, edited by three eminent textile scholars from Europe, China and India, is aimed at the interested general public and students. A Chinese version will be published by Donghua University Press in China.

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Global Indigenous Media: Cultures, Poetics, and Politics
₱ 2,948.00
Galleon

In this exciting interdisciplinary collection, scholars, activists, and media producers explore the emergence of Indigenous media: forms of media expression conceptualized, produced, and created by Indigenous peoples around the globe. Whether discussing Maori cinema in New Zealand or activist community radio in Colombia, the contributors describe how native peoples use both traditional and new media to combat discrimination, advocate for resources and rights, and preserve their cultures, languages, and aesthetic traditions. By representing themselves in a variety of media, Indigenous peoples are also challenging misleading mainstream and official state narratives, forging international solidarity movements, and bringing human rights violations to international attention. Global Indigenous Media addresses Indigenous self-representation across many media forms, including feature film, documentary, animation, video art, television and radio, the Internet, digital archiving, and journalism. The volume’s sixteen essays reflect the dynamism of Indigenous media-making around the world. One contributor examines animated films for children produced by Indigenous-owned companies in the United States and Canada. Another explains how Indigenous media producers in Burma (Myanmar) work with NGOs and outsiders against the country’s brutal regime. Still another considers how the Ticuna Indians of Brazil are positioning themselves in relation to the international community as they collaborate in creating a CD-ROM about Ticuna knowledge and rituals. In the volume’s closing essay, Faye Ginsburg points out some of the problematic assumptions about globalization, media, and culture underlying the term “digital age” and claims that the age has arrived. Together the essays reveal the crucial role of Indigenous media in contemporary media at every level: local, regional, national, and international. Contributors : Lisa Brooten, Kathleen Buddle, Cache Collective, Michael Christie, Amalia Córdova, Galina Diatchkova, Priscila Faulhaber, Louis Forline, Jennifer Gauthier, Faye Ginsburg, Alexandra Halkin, Joanna Hearne, Ruth McElroy, Mario A. Murillo, Sari Pietikäinen, Juan Francisco Salazar, Laurel Smith, Michelle Stewart, Pamela Wilson

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Global ization: A Very Short Introduction (Very Short Introductions)
₱ 1,114.00
Galleon

'Globalization' has become one of the defining buzzwords of our time - a term that describes a variety of accelerating economic, political, cultural, ideological, and environmental processes that are rapidly altering our experience of the world. It is by its nature a dynamic topic. This Very Short Introduction has been fully updated for a fourth edition, to include recent developments in global politics, the global economy, and environmental issues. Presenting globalization as a multifaceted process encompassing global, regional, and local aspects of social life, Manfred B. Steger looks at its causes and effects, examines whether it is a new phenomenon, and explores the question of whether, ultimately, globalization is a good or a bad thing. In this fourth edition Steger discusses some of the key features of recent years, such as the EU fiscal crisis, the rise of robot technology and new war technology with civilian usage such as drones, the Ebola epidemic in West Africa, and new identity discussions around gender fluidity and sex change in the media. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

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Global ization: A Very Short Introduction (Very Short Introductions)
₱ 913.00
Galleon

Globalization has become one of the defining buzzwords of our time--a term that describes a variety of complex economic, political, cultural, ideological, and environmental forces that are rapidly altering our experience of the world. In clear, accessible language, Manfred B. Steger goes beyond a narrow economic focus to cover all the major causes and consequences of globalization as well as the hotly contested question of whether globalization is, ultimately, a good or a bad thing. This new edition has been fully updated, incorporating all the major global developments in the past four years, including the 2008-2010 global financial crisis, the 2011 Japanese earthquake, tsunami, and nuclear disaster, the 2011 killing of Osama bin Laden, the on-going revolutions in the Middle East, and the rise of social networking such as Facebook and Twitter. The book also examines political movements both for and against globalization, from WTO protests to the rise in global jihadism; considers such concepts as "Americanization" and "McDonaldization"; and explores the role of the media and communication technologies in the process of cultural globalization. Finally, Steger explains in accessible language the connection between economic globalization and multinational corporations, World Bank, International Monetary Fund, and the World Trade Organization. About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

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Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)
₱ 1,648.00
Galleon

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power , Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

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Top Global Books Philippines Price List 2018

Top 10 products Price Store
Marketing and Advertising ₱ 3,412.00 Coop
Global Finance : Places, Spaces And People ₱ 1,907.00 Nzgameshop
Issues in Constitutional Law ₱ 2,531.00 Coop
Global Logistics And Supply Chain Management ₱ 3,220.00 Nzgameshop
Global Logistics And Supply Chain Management ₱ 3,472.00 Nzgameshop
Logistics and Supply Chain Management ₱ 4,139.00 Coop
Global Marketing : Practical Insights And International Analysis ₱ 3,310.00 Nzgameshop
Interactions 2: Second Edition HSC Course Textbook ₱ 3,065.00 Coop
Global Financial Accounting And Reporting : Principles And Analysis ₱ 3,688.00 Nzgameshop
Marketing ₱ 4,906.00 Coop
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Marketing and Advertising

Available in Coop ₱ 3,412.00 Go to Shop

Global Books Philippines Philippines

Did you know Marketing and Advertising, Global Finance : Places, Spaces And People and Issues in Constitutional Law are the most popular Global Books? If you are looking for a better option aside from Global Books, you can check out louis will, Randolph Engineering and Prima Marketing online. You can get yourself great Global Books online for as low as ₱ 827.00 up to as much as ₱ 38,254.00  There are several main types of Global Books such as Business Books, Law Books and Text Books. When it comes to color, Global Books today are most popular in Green and Black.