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H&M Philippines: Best Designer Collaborations Over the Years

Being a fashion-forward company, H&M releases approximately one or two fashion designer collaborations yearly. Perhaps one of the first retailers to make its foray into designer collaborations, the Swedish clothing company makes high fashion becoming far more attainable for the average person. Here are a few of H&M's best designer collaborations over the years.

Versace (2011)

Perhaps one of the most prominent H&M collections, Donatella Versace featured all of her iconic pieces which she named the “greatest hits’ collection. The theme for the dazzling collection included pieces that incorporated gold, Greek keys, and pink suiting. This H&M line was promoted through their campaign which featured popular musicians such as Prince and Nick Minaj. It comes as no surprise that the collection sold out in a heartbeat where their online site also crashed due to heavy traffic. The collection was available in 300 H&M stores in 43 countries. On the other hand, the home decoration was also introduced in this collection.

Marni (2012)

After the extravagant collection that Versace offered, H&M decided to tone down by collaborating with Marni’s mellow clothing products which focused on a minimalist aesthetic. This was the first time that H&M implemented the wristband system that only allowed each customer to have 10 minutes of shopping each time. The collection was available in 260 stores in 48 countries. The launch of the collection was supported by award-winning filmmaker Sofia Coppola.

Maison Martin Margiela (2012)

For this collection, it was more of a partnership between Maison Martin Margiela and H&M. Thus, it was known as more of a retrospective project than a true collaboration. They simply reissued many of their deconstructionist classics at a much affordable price. The collection was a reconstruction of their old pieces which were painted jeans, jackets made from leather belts, and camel topcoats with the collars shorn off. Taking a similar approach from another popular designer, Rousteing Balmain, Margiela recreated items leftover from H&M’s past collections instead of working on new items, so that the pieces could be sold at a much lower price. Furthermore, each item would be labeled with a tag giving details in which collection the piece first appeared. The H&M collection was available in 230 stores in over 48 countries.

Alexander Wang (2014)

Introducing a modern, sporty line, Alexander Wang’s collection features an all-black palette as well as a heavy usage of Neoprene and contemporary designs. Wang was also the first and youngest American designer to collaborate with the Swedish brand. The collection was sold in 250 stores in 54 countries.