Battle for the
Cheapest Fare in SEA

Who Wins the ultimate Uber, Grab
and Taxi comparison?

The stakes are high for the ride-hailing market in Southeast Asia. Two big competitors, predominantly Uber and Grab, are competing to gain majority market share as the sector is expected to become a $13 billion industry by 2025.


Since its inception 4 years ago, Grab has created a strong foothold in Southeast Asia with funding support of $750 million by Softbank in September 2016 and has great plans to advance further in the region. On the other hand, Uber’s recent move of selling off its China unit to DiDi in August 2016 is a clear indication that they are focusing their expansion efforts in Southeast Asia as well. This is apparent as Uber has been doubling down on resources, staffing and technology. While this sounds great for consumers, the ride-hailing industry is getting intensively competitive in the region.


This study was conducted to compare and identify the cheapest mode of transportation between the two ride-hailing giants with local taxies in each major Southeast Asian country. Our research in Southeast Asia takes in account on price differences by Grab, Uber and taxies based on various price components and price points.

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In the Philippines, based on moderate traffic in non-peak hours, people spend on average 30 minutes for 5 kilometers travelling within the city center. As such, consumers prefer Grab as it costs about 95 Pesos as compared to Uber at 135 Pesos and taxies at 125 Pesos respectively.


We see a similar trend as well in farther distances as it would cost 285 Pesos by Grab, 330 Pesos by Uber and 325 Pesos by taxies when travelling from the city center to suburban areas of 20 kilometer radius at about 80 minutes of travelling time.


As of 17 November 2016, Uber is still widely unavailable in the country because of the absence of Google turn-by-turn navigation needed by the app, except in Manila. Grab is available in major areas of the country such as Manila, Cebu and Davao.