For shaves that cool, smooth and soothe. Maximum Comfort Shave Gel is a rich soothing gel-to-foam formula, which conditions skin and beard and calms and comforts skin before, during and after shaving. This gel softens as well as preps the beard while providing outstanding lubricants to reduce shave friction and leaves the face feeling soothed and lightly hydrated. Moisturises the skin and lifts the beard for closer shave. Superior lubrication and cushion provides close, smooth shave with reduced friction. After lather is rinsed off, special hydrating ingredients remain on the skin to prevent dryness and tightness.