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Sony Philippines

Sony is an electronics manufacturing company that’s known for innovation and quality. From inventing the famed Walkman to creating some of the best hand phones of today, Sony sure has made it a long way. Today, they’re not just famed for their audio rich headphones or cutting edge smartphones, they’ve conquered almost all electronic niche in the market.

Mobile Phones

It cannot be denied that Sony is one of the big players in the smart phone industry. Their famous Xperia series is among the smartphones that revolutionized how smartphones should work and integrate more productivity into our lifestyle.

Audio Device

It’s a known fact that Sony is the father of portable music players, being the company to have brought the first ever Walkman to life. From the invention of the Walkman now they have expanded their scope to manufacturing audio rich headsets. Despite the popularity of the newly hailed audio giants like Beats by Dr Dre and Soul, Sony still leads the competition in this market.

Photography

Another product from Sony that is deemed greatly in the photography scene is the Sony Cybershot. The Sony Cybershot series was the first to feature cutting edge technology for photography. It was the first ever to have integrated innovative camera software with cutting edge hardware technology. Sony’s Cybershot series will always hold a special place in this niche.

Gaming

Nintendo maybe the father of gaming, but Sony sure is the pioneer when it comes to modern day gaming. Sony’s Playstation was the first ever gaming console that maximized the potential of 3D engine in platform gaming. Now on it’s 4th rendition, Sony’s Playstation is the number 1 leading gaming console in the world today.

8698 products found

If you are up-to-date about the recent transitions of games onto the big screen, you must have caught up with the anticipated Pixels movie, a Sony Pictures’ new motion picture. Sony has branched out from humble beginnings of telecommunications and measuring equipment manufacturer to a multinational conglomerate corporation that covers almost all the world’s technological need. With a doctrine of, ‘Do what has never been done before’ and ‘always stay one step ahead’, Sony has embedded itself and flourished from such action to become a powerhouse in the technologically-driven modern world.

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Sony Wireless Controller for PS3 at 999.00 PHP from Lazada
−50%
Sony Wireless Controller for PS3
₱ 999.00 ₱ 1,999.00
Lazada
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Sony ICD-UX533 Digital Voice Recorder (Black) at 5399.00 PHP from Lazada
−12%
Sony ICD-UX533 Digital Voice Recorder (Black)
₱ 5,399.00 ₱ 6,200.00
Lazada
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Sony Bravia 40-inch R352D Full HD LED TV at 22999.00 PHP from argomall
Sony Bravia 40-inch R352D Full HD LED TV
₱ 22,999.00
argomall
High Definition with extra Brilliance Full High DefinitionExperience the detail of Full HD 1080p across all your entertainment. From Blu-ray Discs to catch-up TV to smartphone photos, you can see it all in perfect clarity on the big screen with this BRAVIA TV. Clear Resolution Enhancer Crisper, More Detailed TV PicturesWith Clear Resolution Enhancer, you enjoy accurate reproduction of fine details and textures, even in flat image areas. Crisper, clearer images also benefit from heightened contrast that boosts the perception of on-screen depth, without sacrificing black saturation. Clearer, More Natural SoundWhether it’s a movie soundtrack or a music video, you’ll enjoy more balanced mids, highs and lows thanks to ClearPhase technology. It fine-tunes your TV speakers’ frequency response to ensure precise yet natural sound. X-Protection PRO: Xtra Protection TVYour TV is strong now. Advanced protection shields your TV against electrical surges, while a primary capacitor protects against unstable electricity. An anti-humidity coating on the circuit board prevents short-circuits caused by high moisture. Super Multi-Format USB PlayEnjoy your favourite digital content from any USB stick. Play music, video clips and view photo collections all through your TV with super multi-format USB play. Supporting a wide range of codecs, you can experience ultimate format versatility, simply plug in and you're ready to go. FM Radio - Listen to your Favourite Radio StationsYour TV makes a great-sounding radio too. Enjoy crisp and clear reception of your favorite FM stations through BRAVIA's powerful speakers. Easily switch stations using your TV remote. Up to 30 FM stations can be stored and named for instant recall whenever you want. Your Memories on ScreenView your photos from a digital camera or USB on your TV.
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Sony The Sly Collection PlayStation Vita at 3498.00 PHP from Lazada
−16%
Sony The Sly Collection PlayStation Vita
₱ 3,498.00 ₱ 4,198.00
Lazada
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Sony Sony ICD-UX560 Digital Voice Recorder 4GB Black at 5015.00 PHP from Nzgameshop
Sony Sony ICD-UX560 Digital Voice Recorder 4GB Black
₱ 5,015.00
Nzgameshop
Capture all your meetings, lectures and seminars in clear, high quality audio with the thin and light Ux560, with optimised settings for each situation. Through the new user interface, easily search for your recordings and music files to play, and monitor the recording levels. With up to 4 GB of internal memory, expandable via MicroSD cards (Sdhc and Sdxc supported), and quick charge via built-in Usb, you’ll always be prepared for hours of recording. Capture high quality audio High sensitivity S-Microphone Record in Mp3/lpcm Up to 4 GB of built-in storage Expandable via MicroSD cards Focus and wide microphone modes Direct USB built-in for easy PC connection Built-in lithium battery 3-minute Quick Charge for 1 hour of recording
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Sony Wireless Bluetooth Game Controller for PS3 Playstation 3 (Black) at 1999.00 PHP from Lazada
Sony Wireless Bluetooth Game Controller for PS3 Playstation 3 (Black)
₱ 1,999.00
Lazada
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Sony HT-CT80 Bluetooth Sound Bar with Subwoofer (Black) at 5199.00 PHP from Lazada
−20%
Sony HT-CT80 Bluetooth Sound Bar with Subwoofer (Black)
₱ 5,199.00 ₱ 6,499.00
Lazada
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Sony Sony Vaio Laptop at 14500.00 PHP from Market Place
Sony Sony Vaio Laptop
₱ 14,500.00
Market Place
Model: SVF14326SGV Processor: Intel core i3-4005u,1.70 quad core HDD: 500 GB RAM: 2 GB Screen Size: 14" Screen Capacity: Touch Screen Color: Black Graphics: Intel HD Graphics Operating System: Windows:8.1 Single Language 64 bit Condition (Detailed): Tested to be operationally functional.
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Sony Vaio/VGP/BPS9/VGP/BPL9 BPS9A Laptop Battery (Silver) at 2130.00 PHP from Lazada
Sony Vaio/VGP/BPS9/VGP/BPL9 BPS9A Laptop Battery (Silver)
₱ 2,130.00
Lazada
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Sony Bravia 55-inch W650D Full 1080p Smart LED HDTV at 44499.00 PHP from argomall
Sony Bravia 55-inch W650D Full 1080p Smart LED HDTV
₱ 44,499.00
argomall
X-Reality PRO: a cleaner, more refined pictureEnjoy outstanding clarity, sharpness and picture quality with everything you watch. Our combination of noise reduction technologies sharpen every scene, so the picture gleams with clear detail. Enjoy stunning Full HD 1080pExperience the detail of Full HD 1080p across all your entertainment. From Blu-ray Discs to your favorite TV shows, you can see it all in perfect clarity on the big screen with this Sony TV. Great entertainment and apps wirelessly with built-in Wi-FiLink up easily to your home network. With built-in Wi-Fi, you’re free to go online and browse movies, enjoy video channels like YouTube and access services like Netflix and Hulu. Best of all, you can stream entertainment from your wireless home network and the Internet and download a variety of apps without the clutter of cables. Enjoy digital content from any USBEnjoy your favorite digital content from any USB stick. Play music, video clips and view photo collections all through your TV with super multi-format USB play. Supporting a wide range of codecs, you can experience ultimate format versatility — simply plug in and you’re ready to go. Incredibly slimThe screen has a narrow frame, accented with minimal bezels, so you can focus on your entertainment with near edge-to-edge pictures. Cable managementKeep wires out of sight. All of your cables can be neatly arranged across the back of the TV and channeled into the stand, so everything looks tidy. Motionflow keeps the action smoothTV that keeps up with real life. Sony’s refresh rate technology (Motionflow XR 240) allows fast moving action sequences in sports and movies to be seen with precise motion clarity. Clear Phase for smooth, balanced frequenciesEnjoy pure, natural audio with smooth, even reproduction of all frequencies. This TV uses a powerful computer model to analyze and compensate for inaccuracies in speaker response by 'sampling' the speaker frequency with higher precision. Your smartphone to the big screenScreen mirroring lets you enjoy content and apps from your smartphone on your Sony TV. Supersize all your memories and enjoy them on the big screen with family and friends. Make the moment with Photo Sharing PlusLet everyone share those special photo memories on the big screen. Up to ten people in the room can send photos and short video clips wirelessly from their smartphone straight to the TV to enjoy with a choice of your own optional background music. Your TV even creates its own dedicated Wi-Fi network — ideal for guests.
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Sony Bravia 32-inch R302D Full HD LED TV at 14499.00 PHP from argomall
Sony Bravia 32-inch R302D Full HD LED TV
₱ 14,499.00
argomall
Sony 32" R302D LED TV Crisper, more detailed TV pictures with less noiseSwitch on the Sony R352D/R302D series and experience sharper, clearer, and more colourful pictures. Thanks to X-protection PRO, your TV is safeguarded against dust, lightening surges and humidity. Enjoy features like Multi-Indian Languages, FM Radio and USB Multi-format play. More clarity, more detail, more amazing Experience a picture with exquisite detail, contrast and texture. Everything you watch is cleaned and refined to ensure minimum noise and maximum impact. Clear, crisp and detailed Enjoy TV pictures with finer texture and detail. Image noise is reduced and contrast improved for sharper, more natural images with added depth and realism. Smoother, more natural movement With Motionflow XR 100 Hz, every image on screen refreshes at a higher rate than normal. So fast-moving action sequences appear noticeably smoother, sharper and more natural.Clearer, more natural sound Whether it’s a movie soundtrack or a music video, you’ll enjoy more balanced mids, highs and lows thanks to ClearPhase technology. It fine-tunes your TV speakers’ frequency response to ensure precise yet natural sound. New ways to enjoy TV Get more from your TV. Play multimedia content from a USB and listen to all your favourite FM radio stations. Made to last X-Protection PRO For safe, reliable performance, this TV incorporates protection against dust, humidity and even lightning strikes. BRAVIA® TV menu in multi-Indian languages BRAVIA®'s new on-screen interface lets you navigate in multi-Indian regional languages. Make a language selection and the TV communicates in your selected language.
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Sony MDR-XB650BT Extar Bass Bluetooth Headphone (Red) at 5850.00 PHP from Lazada
−9%
Sony MDR-XB650BT Extar Bass Bluetooth Headphone (Red)
₱ 5,850.00 ₱ 6,499.00
Lazada
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Sony Playstation 4 500GB Super Slim Unit CUH-2000A B01 Model (Jet Black) at 15995.00 PHP from Lazada
−15%
Sony Playstation 4 500GB Super Slim Unit CUH-2000A B01 Model (Jet Black)
₱ 15,995.00 ₱ 19,000.00
Lazada
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Sony Sound Bar 2.1ch HT-CT80 Black at 6174.00 PHP from Lazada
−5%
Sony Sound Bar 2.1ch HT-CT80 Black
₱ 6,174.00 ₱ 6,499.00
Lazada
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Sony Vaio Laptop Charger for ADP-64CB/PCGA-AC16V/PCGA-AC16V1/PCGA-AC16V3/PCGA-AC16V4/PCGA-AC16V6/PCGA-AC16V8/PCGA-AC51/PCGA-AC5E/VGP-AC16V7/VGP-AC16V8/VGP-16V13 at 898.00 PHP from Lazada
−52%
Sony Vaio Laptop Charger for ADP-64CB/PCGA-AC16V/PCGA-AC16V1/PCGA-AC16V3/PCGA-AC16V4/PCGA-AC16V6/PCGA-AC16V8/PCGA-AC51/PCGA-AC5E/VGP-AC16V7/VGP-AC16V8/VGP-16V13
₱ 898.00 ₱ 1,899.00
Lazada
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Sony Vaio VGP/BPS13/BPS13AB/BPS13AQ/BPS13B/VGP BPS21 Laptop Battery at 2130.00 PHP from Lazada
Sony Vaio VGP/BPS13/BPS13AB/BPS13AQ/BPS13B/VGP BPS21 Laptop Battery
₱ 2,130.00
Lazada
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Sony 16V,4AMP Laptop Adaptor at 1500.00 PHP from Lazada
Sony 16V,4AMP Laptop Adaptor
₱ 1,500.00
Lazada
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Sony Alpha ILCE5000L Body 16-50mm Kit (Black) at 21850.00 PHP from Lazada
−34%
Sony Alpha ILCE5000L Body 16-50mm Kit (Black)
₱ 21,850.00 ₱ 33,380.00
Lazada
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Sony Alpha ILCE-5000 20.1MP with 16-50 Len's Kit + SF16UY Memory Card at 19698.00 PHP from Lazada
−17%
Sony Alpha ILCE-5000 20.1MP with 16-50 Len's Kit + SF16UY Memory Card
₱ 19,698.00 ₱ 23,999.00
Lazada
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Sony ICD-UX560F 4GB Pocket Digital Voice Recorder w/ USB FM Radio at 4509.00 PHP from Zapals
Sony ICD-UX560F 4GB Pocket Digital Voice Recorder w/ USB FM Radio
₱ 4,509.00
Zapals
You can record the sound and then storage, edit, playback the recording files with this Sony Icd-Ux560F 4G Digital Voice Recorder.
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Sony Bravia 32
−4%
Sony Bravia 32" LED TV KLV-32R302E New Model 2017(Black)
₱ 13,775.00 ₱ 14,499.00
Lazada
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Sony DSLR Camera 24.3 MP 3x Optical Zoom SLT-A77V (Black) at 54999.00 PHP from Lazada
Sony DSLR Camera 24.3 MP 3x Optical Zoom SLT-A77V (Black)
₱ 54,999.00
Lazada
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Sony Dynamic Microphone SN-89 (Silver) at 1395.00 PHP from Lazada
−22%
Sony Dynamic Microphone SN-89 (Silver)
₱ 1,395.00 ₱ 1,799.00
Lazada
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Sony DualShock 4 Wireless Controller for PlayStation 4 Jet Black intl at 3736.00 PHP from Lazada
−27%
Sony DualShock 4 Wireless Controller for PlayStation 4 Jet Black intl
₱ 3,736.00 ₱ 5,169.00
Lazada
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Sony Vaio/VGP/BPS9/VGP/BPL9 BPS9A Laptop Battery (Silver) at 4500.00 PHP from Lazada
Sony Vaio/VGP/BPS9/VGP/BPL9 BPS9A Laptop Battery (Silver)
₱ 4,500.00
Lazada
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Sony Alpha A6300 Mirrorless Camera with 16-50mm Kit lens at 49400.00 PHP from Lazada
−6%
Sony Alpha A6300 Mirrorless Camera with 16-50mm Kit lens
₱ 49,400.00 ₱ 53,000.00
Lazada
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Sony Sony ICD-PX470 4GB Usb Stereo Mic Digital Voice Recorder Black at 4942.00 PHP from Nzgameshop
Sony Sony ICD-PX470 4GB Usb Stereo Mic Digital Voice Recorder Black
₱ 4,942.00
Nzgameshop
Record sounds and voices in superior clarity. The Icd-Px470 features Focus and Wide-Stereo recording so you can zero in on the audio source you want to capture. And with 4GB internal memory, expandable to 32Gb via the micro SD slot, you can record for days. USB direct connection for quick file transfer Transferring files to or from your computer is fast and convenient. Just plug the Icd-Px470 straight into a free USB port for an immediate connection – no USB cable needed. Expand your memory with the micro SD card slot The Icd-Px470 comes with 4GB of memory built-in, which gives you a max recording time of 59h35m when recording in stereo at MP3 128kbps. You can expand your memory capacity with a micro SD card for up to 32Gb of additional memory – equivalent to over 536 hours (Micro SD 32Gb MP3 128kbps) of recording time. Calendar Search finds the right file quickly Recordings are marked by date, so you can easily find which ones were made on a specific day. Bring up the calendar to browse through days and find the recording you are looking for. Transcription playback helps you review recordings Getting conversations down on paper is easy with the transcription playback mode. Easily fast-forward and rewind through the track, or create cue points that help you find your place quickly. Digital Pitch Control even lets you slow down the playback speed so you can listen more closely to whats being said. Low cut filter eliminates unwanted noise Filter out low-frequency background noises when you record by engaging the low cut filter. Sources of unwanted noise like projectors, traffic or wind can be filtered out of your recording, so it’s easy to make out voices when you listen back. Record and listen in Linear PCM or MP3 formats Choose from two popular file formats when you record. Linear PCM files are larger but capture more detail – ideal for recording music. MP3 files are compressed but require less memory, making them better for recording long lectures or meetings. The Icd-Px470 will also play back MP3 and PCM files, so you can listen to your favourite songs in music player mode. Auto Voice Recording reduces background noise Want to record someone talking? Turn on Auto Voice Recording and the Icd-Px470 will optimise audio capture settings for vocal frequencies. The result is a purer recording with reduced background noise. And when you listen back to the recording, Clear Voice technology cleans up the signal even more for improved clarity. S-microphone system captures distant or quiet sounds Now you can record those faint audio sources without capturing excessive background noise, thanks to the high-sensitivity, low-noise S-microphone. Even the sound of birds twittering in the distance can be captured naturally and clearly. Adjustable microphone range for clearer voices Adjustable microphone settings hone in on the sound you want to capture. When you are recording a single voice, Focus mode captures a narrow field of sound from one direction. When you are in meetings, the Wide-Stereo mode opens up the range to capture everyone in the room. Choose from four scene pre-sets (music, meeting, interview, dictation) to further optimise the audio settings. Extra-long battery life for extended recording When recording with the built-in mic at MP3 192/128kbps, the supplied AAA battery will last for up to 55 hours. Thats over two full days of non-stop recording in between battery changes – perfect for recording at long conferences and events. Record sounds and voices in superior clarity Focus and Wide-Stereo recording 4GB internal memory micro SD slot USB direct connection for quick file transfer Low cut filter Linear PCM or MP3 formats
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Sony Vaio/VGP-BPS26 Laptop Battery at 2350.00 PHP from Lazada
Sony Vaio/VGP-BPS26 Laptop Battery
₱ 2,350.00
Lazada
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Sony VTC 4 18650 2100 mAh Battery (…) at 392.00 PHP from Lazada
−56%
Sony VTC 4 18650 2100 mAh Battery (…)
₱ 392.00 ₱ 900.00
Lazada
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Sony 55
Sony 55" Bravia 1080p Full HD Smart LED TV Black KDL-55HX855
₱ 269,990.00
Lazada
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Sony Vaio/VGP-BPS26 Laptop Battery at 2130.00 PHP from Lazada
Sony Vaio/VGP-BPS26 Laptop Battery
₱ 2,130.00
Lazada
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Sony Microvault Flash Drive Click 3.0 USM8GU/GC E (Green) with 1 Year Limited Warranty at 703.00 PHP from Lazada
Sony Microvault Flash Drive Click 3.0 USM8GU/GC E (Green) with 1 Year Limited Warranty
₱ 703.00
Lazada
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Sony Blu-ray Rewritable Disc | BD-RE 50GB DL 2x Ink-jet Printable 5 Pack at 4200.00 PHP from Lazada
Sony Blu-ray Rewritable Disc | BD-RE 50GB DL 2x Ink-jet Printable 5 Pack
₱ 4,200.00
Lazada
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Sony Laptop Charger Adapter 19.5V 4.7A 5.5mm X 2.5mm 90W at 1200.00 PHP from Lazada
Sony Laptop Charger Adapter 19.5V 4.7A 5.5mm X 2.5mm 90W
₱ 1,200.00
Lazada
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Sony ICD-UX543F 4GB Digital Voice Recorder at 4355.00 PHP from Zapals
Sony ICD-UX543F 4GB Digital Voice Recorder
₱ 4,355.00
Zapals
USB connect direct, built-in Lithium battery, FM radio
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Sony DSLR Camera 14.2 MP 3x Optical Zoom A33 (Black) with 18-55mm Lens at 44100.00 PHP from Lazada
Sony DSLR Camera 14.2 MP 3x Optical Zoom A33 (Black) with 18-55mm Lens
₱ 44,100.00
Lazada
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Sony Vaio/VGP-BPS26 Laptop Battery at 3350.00 PHP from Lazada
Sony Vaio/VGP-BPS26 Laptop Battery
₱ 3,350.00
Lazada
Prices updated on 26 Jun 2017

How Sony Philippines became from the meaning of ‘sound’ to one of the most heard sounds in the world

The origin of the Sony name came from the marriage of ‘SONUS’, which is original Latin for sound and ‘SONNY’ that means small size or youthful boy. The reason why it was chosen was that it was easy to pronounce in any language. In May 1946, Tokyo Tsushin Kogyo K. K. (Tokyo Telecommunications Engineering Corporation) a.k.a Totsuko was established in Nihonbashi as a manufacturer of telecommunications and measuring equipment. In 1955, after crucial innovative inventions of the tape recorder prototype and Japan’s first PNP alloy-type transistor and germanium diode, it was decided that all products under Totsuko to use the SONY logo, which then is renamed to Sony Corporation in 1958.

Following the establishment of Sony Corporation of America (SONAM) in the United States in 1960, Sony became the first Japanese company to offer shares in the United States in the form of American Depositary Receipts (ADRs) on the OTC market of the New York Stock Exchange in 1961. Sony became the world’s first manufacturer of the CD player, CDP-101, in 1982. Following that, Sony launched the high definition video system (HDVS) and the Portable CD player (which was later called the ‘Discman’) in 1984.Sony acquired the records group CBS Records Inc. which was then renamed Sony Music Entertainment Inc. in January 1991.

In November 1993, the establishment of Sony Computer Entertainment Inc. marked the start of a venture into the computer entertainment industry for the company and revolutionary innovations for the consumers. This was then followed with the establishment of Sony Communication Network Corporation and the formation of basic specifications of new industry format for high-density optical disc which the DVD. In the month of October, almost consecutively, Sony China was established and the still camera “Cybershot” DSC-F1 was launched.

Sony then moved to establish Sony Marketing Co., Ltd. in 1997 which was followed by a number of developments and launches. In May, Sony developed the “Digital Reality Creation” which is a technology to create highly-realistic 4x picture resolution based on standard television signals through the usage of the company’s exclusive digital signal processing algorithm. In June, Sony introduced the Corporate Executive Officer System and in July, the home-use PC “VAIO” and flat CRT “WEGA” series. In February 2001, the world’s largest 13-inch, full-colour organic EL display, XEL1, was developed. Sony then established a bank in Japan, its own EMCS (Excise Movement and Control System) and the Sony Ericsson Mobile Communications.

Sony absorbed AIWA by merger in 2002 and then launched the world’s first next-generation high capacity optical disc “Blu-ray Disc” recorder BDZ-S77. It was Sony that developed and introduced the industry’s first LCD device to meet advanced digital cinema DCI-recommended specifications of 4K (4906H x 2160V) through its new 4K SXRD high resolution LCD panel, establishing itself as the benchmark of global standard for digital cinema projectors. This was then followed by the establishment of Sony BMG Music Entertainment in August 2004. In September, the world’s first mercury-free button-shaped silver-oxide battery was developed and commercialized.

Sony and Samsung join-ventured in manufacturing 8th generation amorphous TFT LCD panels, establishing the S-LCD Corporation. This was followed by the world’s first Blu-ray Disc drive Notebook PC (VAIO typeA) in June 2006. In 2007, Sony relocates to a new building called “Sony City” in Osaki. This opened up new opportunities like the production of the world’s first OLED TV, the world’s smallest full HD “Handycam” HDR-TG1 in 2008 and a joint-venture with Sharp to produce and sell large-sized LCD panels and modules. In September 2009, Sony Group reinvents its brand message to ‘make.believe”. In the same year, Sony managed to make an agreement on selected media rights for the world’s first 3D FIFAF World Cup.

From sounds to games to visual recorders and projectors, Sony has it all

Having made its name for being up-to-date with in-house standards for new recording and storage technologies, along with gaming consoles and projector platforms, Sony was also made notable for its popular introductions of the floppy disk, Compact Disc, and Blu-ray Disc. Since 2012, Sony organized its operations into the following business segments; Imaging Products and Solutions, Game, Mobile Products and Communications, Home Entertainment and Sound, Devices, Pictures, Music, and Financial Services.

Audio
Being the first producer of the world’s first portable music player, the Walkman in 1979, Sony opened doors to further ventures that include lightweight headphones and speakers. It then ventured into the Sony Ericsson mobile phones that boast both audio and video players. Now we can see a whole variety of audio products ranging from headphones to speakers to home theatre systems.
Computing
During the early 1980s, Sony produced MSX computers and NEWS workstations, which were exclusive in Japan. In 1996, Sony introduced the world to its new VAIO brand. When the tablet computer industry began to bloom, Sony launched its Sony Tablets line of Android tablets in 2011. Since then, its Android products have been marketed under the Xperia brand for its smartphones.
Photography
With a wide range variety of digital cameras that started off with the launch of the point-and-shoot models of Cyber-shots and the digital single-lens reflex models of Alphas. Sony is only third, behind Canon and Nikon, in the line-up of largest manufacturers of cameras.
Video
Sony started its video business with the introduction of the Trinitron brand that promotes aperture grille cathode ray tube televisions and computer monitors. The brand was discontinued in 2007. Beforehand, Sony used the LCD WEGA name for its LCD TVs before changing it into BRAVIA, a name that carries high-definition LCD televisions, projection TVs and front projectors, home cinemas and home theatre.

Sony Mobile Communications

Formerly known as Sony Ericsson is a multinational mobile phone manufacturing company that is headquartered in Tokyo. Sony Mobile Communications profited in 2003 through it’s the sales of its Sony Ericsson that was distinguished was a multimedia-capable mobile phone that included a built-in camera. Now, Sony solely focuses on the smartphone market under the Xperia brand.

Sony Computer Entertainment

Renowned exclusively for the PlayStation console line, Sony Computer Entertainment ventured into the gaming industry after a failed partnership with Nintendo. The original Play Station was announced and launched in 1994. It was not more than six years later than the PlayStation 2 came out and it quickly became the most successful in sales, selling over 150 million units eleven years after its launch. The PlayStation 3 came out to be a high-definition console and a first to use the Blu-ray format. Following this, Sony introduced the PlayStation Move—an accessory that allows control of gaming sessions through motion gestures. Sony then expanded into the portable gaming industry through the introduction of its PlayStation Portable (PSP), a gaming system that ran on the Universal Media Disc (UMD). Sony then moved its portable gaming market to a disc-less version called the PSP Go. In occurrence of bettering the PSP line like how they bettered their PlayStation line, Sony came up with the new PS Vita, in 2011 and 2012. Come 15 November 2013, the PlayStation 4 was launched.

At the 2014 GDC (Games Developer Conference), Sony’s new virtual reality technology dubbed Project Morpheus for the PlayStation 4 was announced by the President of Sony Computer Entertainment Worldwide Studios, Shuhei Yoshida. This makes Sony the leading virtual reality patent race, of which they are boasting both VR gaming and non-gaming software in the new console.

How does Sony give back to the community?

A successfully company would not have gained its success through profit alone. To have a good grasp on both business and corporate social responsibility is what gains success and loyalty from customers.

EYE SEE project
A project conducted by UNICEF, Sony Philippines became involved in its digital photography workshops for children in Argentina, Tunisia, Mali, South Africa, Ethiopia, Madagascar, Rwanda, Liberia, and Pakistan.
South Africa Mobile Library Project
The South Africa Primary Education Support Initiative (SAPESI) was assisted by Sony by means financial donations and children book donations to the South Africa Mobile Library Project.
The Sony Canada Charitable Foundation
Consisting of three key charities; Make-A-Wish Canada, United Way of Canada, and EarthDay and ECOKIDS, the foundation is a non-profit organization established by Sony.
Sony Foundation and You Can
The Sony Foundation was generally a fund-raiser to help ease the troubles created from the floods of 2011 and the Victorian bushfires. You Can is a youth cancer program established by Sony.
Street Football Stadium Project
With the events of the 2014 World Cup in Brazil happening, Sony Philippinesbecame partners with streetfootballworld and launched the Street Football Stadium Project in order to support football-based educational programmes in local communities across Latin America and Brazil.

How iprice.ph favors Sony Philippines

Regardless if you are in need of a gaming console or a media recorder, Sony’s line-up of products will satisfy every of your need. With great innovations and breakthroughs in the projecting industry with its digital and DSLR cameras getting better with every new launch, you can expect great things from Sony, as have all before you. Here at iprice.ph, you can browse through all that Sony has to offer with the added feature of discounts and deals. Check them out!


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