Trends & Guides


14 January 2019| iPrice Group

Lazada maintains its lead as SEA's most visited e-commerce platform. Shopee ramps up against Lazada’s lead by 66% becoming Lazada's closest competition by November 2018. SEA's top 10 e-commerce platforms grew at an average of 53% in 2018 compared against the previous year. E-commerce players from Indonesia and Vietnam namely Tokopedia, Bukalapak, Blibli, Thegioididong, and Tiki are dominating the SEA region despite its only available locally. The year 2018 has been significant for the e-commerce industry in Southeast Asia. Among the notable highlights in the region were from Indonesia's two eCommerce giants Tokopedia and Bukalapak. Tokopedia received a $1.1 billion funding from Alibaba Group- SoftBank while Bukalapak, on the other hand became Indonesia’s fourth Unicorn. Meanwhile Lazada, the biggest eCommerce in SEA received an additional US$4 billion. A recent study by Google forecasts that the e-commerce industry in the region will be valued $23 billion in gross merchandise revenue (GMV) by the end of the year. By 2025, the SEA e-commerce industry's estimated value will be US$102 billion in GMV. Given the potential and rapid growth of SEA e-commerce, iPrice Group conducted a market analysis to track which e-commerce players finished first in the region, and its exciting new competitions and developments in 2018. Our market analysis research were based from the total desktop and mobile visits of biggest e-commerce platforms from Singapore, Indonesia, Malaysia, Philippines, Vietnam, and Thailand. The e-commerce players included in this study is based from our Map of e-commerce report which ranks the most visited e-commerce platforms (on desktop and mobile web) in their respective countries. The Rapid Growth Of Southeast Asia’s Top 10 E-commerce Platforms Based from the overall e-commerce traffic across SEA, 10 biggest emerged are Lazada, Shopee, Tokopedia, the visits between January and November 2018 saw a drastic growth in traffic by 53% on average. This positive uptrend is mirrored by Google’s report stating that the online retail sector is moving quicker than expected.