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ViSenze and iPrice Announce Partnership to enrich Visual Shopping in Southeast Asia

04 February 2020 | Isabelle Romualdez

MANILA, 5 February 2020- Today, iPrice Group and ViSENZE announced a partnership that will bring more exciting products to consumers in Southeast Asia, including the Philippines, when they shop with their mobile cameras via their AI-powered Shopping Lens embedded in their smartphones. Though smartphone users across Southeast Asia were able to use Visual Shopping Lens powered by ViSenze on their mobile phones since 2019, iPrice is now currently bringing over a billion new products from thousands of merchants across Southeast Asia for consumers to choose from.

Together, iPrice and ViSENZE will give users the best shopping experience by providing the most efficient way to search, find, and compare products, as well as their prices and delivery schedules. As a meta-search group, iPrice will additionally offer vouchers and coupons to shoppers. Just by snapping a picture of the product, ViSenze’s image recognition and search engine will automatically detect, recognize, and search for the exact or similar product choices from iPrice’s entire catalog and return the closest matches quickly.

“This partnership with iPrice will provide the widest and most comprehensive cross-platform shopping experience for users in Southeast Asia. We want to build a rich shopping experience that is served by having the most relevant products shown to the shopper through the most seamless search process. We want to give shoppers both tools and choices to make better purchase decisions, and also be offered recommendations that would delight them. To do this, we will leverage the entire iPrice product catalog and rich product content into our global affiliate network,” said ViSenze’s Chief Executive Officer & Co-Founder, Oliver Tan.

In just three easy steps, consumers can shop for products that they see anywhere:

  1. Activate camera app and use the AI-powered shopping lens to point at a desired product, or simply upload a photo of it from your phone’s photo gallery
  2. Browse through the suggested list of relevant products that appear (based on visually similar attributes)
  3. Tap on one of the search results to be redirected to the merchant page to purchase the product

“We want to take inspiration to gratification immediately for consumers anywhere and everywhere. Take a photo of whatever you like and buy it online, in just 3 simple steps,” said Tan.

This Shopping Lens is currently available on most Samsung, Huawei, and Vivo smartphone models in Southeast Asia today where users can also compare prices and choices amongst different e-commerce sites and merchants offering the product. Users may refer to applications Bixby (Samsung), HiVision (Huawei), Q-Lens (LG) and Jovi (Vivo).

“It’s a win-win situation. ViSenze provides the hassle-free search technology that eliminates keyword guessing to find products quickly. iPrice offers choices on good deals by comparing prices, deals, and delivery schedules from thousands of e-commerce merchants. Combining both of the values we offer, users get the optimal shopping experience,” said iPrice Group CEO & Founder David Chemlar.

According to The Digital 2019 report, 65% of Filipino adults use smartphones to access the Internet. The same report highlighted that there are about 5 billion unique mobile users and 4 billion internet users in the country who spend an average of 4 hours a day connected to the mobile Internet. This places the country among the top 10 mobile internet usage in the world. Moreover, a recent study by National Research Group (NRG) in the United States uncovered shopping as the number one app category consumers would use more if Visual Search was integrated. Therefore, visual shopping technology will revolutionize online mobile shopping because ViSenze’s own market study shows that 62% of Gen Z and millennial consumers prefer to use visual search over text or any other technology.

“Through mobile phones, we want to bring the users’ convenience of shopping whenever and wherever they are. We want to be there and show them the best deals through the mobile Internet entry port,” said Chmelar.

iPrice Group catalogs more than 1 billion products from seven countries, namely Thailand, Vietnam, Malaysia, Indonesia, Singapore, Philippines, and Hong Kong. With the booming E-commerce market in these countries, especially Vietnam and Indonesia, both iPrice and ViSenze vow to work together for continuous technology and catalog enhancements for the best user experience in the region.

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About iPrice Group

iPrice Group is a meta-search website operating in seven countries across Southeast Asia namely in; Indonesia, Malaysia, Singapore, Thailand, Philippines, Vietnam, and Hong Kong. Currently, iPrice compares and catalogs more than 1 billion products and receives close to 20 million monthly visits across the region. iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

For more information, please contact:

Isabelle Romualdez

Content Marketing Executive

M: +639178567530

E: isabelle.karina@ipricegroup.com

About ViSenze

ViSenze’s breakthrough computer vision technology powers visual commerce at scale for retailers and publishers; delivering intelligent visual solutions that shorten the path to conversion as consumers search and discover instore and online. Global retailers like Rakuten, ASOS, and Urban Outfitters use ViSenze to convert images into immediate product search opportunities, improving conversion rates. Media companies use ViSenze to turn any image or video into an engagement opportunity, driving incremental revenue. ViSenze also powers the native visual Shopping Lens on Samsung, Huawei, LG and Vivo smartphones, reaching over 200 million users today.

ViSenze operates across 7 offices today in US, Ireland, China, Japan, Brazil, Russia, and Singapore.

For more information, please contact:

Cheryl Guzman Ng

Global Head of Marketing

M: +65-97811019

E: cheryl.ng@visenze.com

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