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Justifying the iPhone 8's Price Tag: The Most Expensive iPhone Ever?

15 August 2017 | Jonathan So

The iPhone 8 smartphone is expected to be the most expensive smartphone when it launches in only-God-and-Apple-knows-when. The big question remains: Will the phone be worth its exorbitant price?

In conjunction with the 10th anniversary of the iPhone, Apple is due to introduce the forthcoming iPhone 8 with radical changes. Although Apple has always been big on secrecy, rumours and leaks have been circulating online, giving us a glimpse of the iPhone 8. It is safe to say that the iPhone 8 will sport big changes and many new features that are not present in its predecessors. Below are some features (courtesy of leaks) that might justify why you should get yourself an iPhone 8:

Minimal Bezel Design

When the firmware for the upcoming HomePod speaker was released, developer Guilherme Rambo was curious as the HomePod is not scheduled for release until December. Digging further, Rambo found information to confirm that the iPhone 8 will feature an entirely new look with minimal bezel design. This is one of the biggest bombshell in Apple leaks in years – and it came from the horse’s mouth itself. The iPhone 8’s is likely to stretch from one end to another, including from top to bottom (as seen in the image above that Rambo uploaded on Twitter). Although Apple cannot lay claim that the iPhone is the first flagship to feature a minimal bezel design nor the one to popularise the design (the honours go to LG G6 and Samsung Galaxy S8 respectively), it can certainly compete in terms of aesthetics, especially with…

Absence of Physical Home Button

The removal of the bezels is only a portion of the design information found hidden in the firmware. The iPhone 8 will also be without the Home button, a significant feature present in all iPhone models to date. Instead, the smartphone is expected to come with a virtual home button with integrated Touch ID. With these design changes, the iPhone 8 will diverge from the normal design norm and sport an improved outlook appearance, making it look even more sleek and stylish.

The iPhone 8 will also be without the Home button, a significant feature present in all iPhone models to date.

Facial Recognition Unlocking

Sourced from the leak released by Apple itself, Steven Troughton-Smith, iOS developer has also discovered that the upcoming iPhone 8 will feature an infra-red face unlocking feature. This could serve as a replacement or an addition to the fingerprint sensor as a method to unlock your phone. Giving the iPhone 8 an even more futuristic vibe, the face-scanning unlock feature is claimed to be one of the main culprits behind the spike in the iPhone 8’s price tag.

As this is a never-before-seen feature on the iPhone, it will be unable to measure to what extent will the facial recognition feature work. Will it still be able to recognise you after you have gotten a new haircut or an unfortunate scar on the face? Better make sure that you get that face lift before you purchase the phone! If it is able to perform its job well, however, it can serve as a useful security measure to the iPhone’s safety features.

OLED Display

According to reports by The Wall Street Journal and Nikkei Asian Review, the next flagship is almost certain to have an OLED display, a huge upgrade from the LCD screens that Apple has been using for its iPhones. This will make the iPhone 8 a legitimate rival to the Samsung Galaxy 8 in terms of display quality (the battle of giants is on, people!). The improved screen translates to better contrast, more vibrant colours, and a battery-saving always-on display.

The improved screen translates to better contrast, more vibrant colours, and a battery-saving always-on display.

All Glass Design

The aluminium unibody design is a signature characteristic of the iPhone, but experts are expecting the inbound flagship to feature an all-glass design instead. A curved glass on the rear on the iPhone 8 is there for more than mere aesthetic value. It will lead to much-improved wireless charging, another feature that the iPhone 8 is expected to have. To think about it, all smartphones in the market today that supports wireless charging have either glass or plastic backs as electricity does not pass through metal as well.

Dual-Camera Setup and AR Support

Online leaks across multiple news sources have revealed that the iPhone 8 will feature a vertically-oriented dual-rear camera lens that can support augmented reality (AR). What can Apple do with AR? You might be able to point your iPhone 8 at an object and have it recognised. According to veteran Apple analyst Gene Munster, you will be able to find your seats at a crowded system or the grocery items amongst the aisles by looking at your phone. Additionally, Fast Company reported that Apple has developed a rear-facing 3D laser system that can improve AR depth detection as well as autofocus for photography.

In Conclusion... is it worth it?

From the leaks and information gathered thus far, the iPhone 8 seems to be a next-generation smartphone. Apple seems to be going all-in for its upcoming flagship and only time will tell if the effort will pay off. From the looks of it, the iPhone 8 is giving great value for its premium price tag.

If you are excited and cannot wait to own an iPhone, you can also check out these iPhone models below for more affordable options!

Apple iPhone Xs Max
₱ 70,235.00 Welcome to the big screens.Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone XS is everything you love about iPhone. Taken to the extreme. Super Retina. In big and bigger. The custom-engineered Oled displays on iPhone XS deliver the most accurate colour in the industry, as well as HDR and true blacks. And iPhone XS Max has our largest display ever on an iPhone. Exceptional materials. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough dual-camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Smart Hdr. New secondary frames, a faster sensor and the powerful A12 Bionic chip bring more highlight and shadow detail to your photos. Larger and deeper pixels. A new sensor creates better image fidelity, greater colour accuracy and reduced noise in low‑light shots. Enhanced bokeh effect. Portrait mode photos look even more professional thanks to a sophisticated background blur. All-new Depth Control. Now you can adjust the depth of field in portraits after you shoot. And this. iPhone XS delivers Gigabit-class LTE for superfast download speeds.5 And up to 512Gb of storage, making this our highest-capacity iPhone yet. No other phone is like iPhone. Every decision that goes into iPhone makes it stand apart. From the way it’s made, to the way we build in privacy and security from the start, to the innovative ways we recycle its components.
Apple iPhone X
₱ 56,978.00 Design and DisplayHow do you create a deeply intelligent device where the enclosure and display are a single, uninterrupted element? That’s the goal we first set for ourselves with the original iPhone. With iPhone X, we’ve achieved it. The purest expression of iPhone.To create a continuous surface, with nothing to get in the way of your experience, we replaced the Home button with new yet familiar ways to navigate. So much technology. In so little space.The TrueDepth camera system allows you to take amazing photos and enables Face ID. It’s housed in a tiny space at the top of the display, yet within this miniaturised module are some of the most advanced technologies we’ve ever developed. Introducing Super Retina. Beauty through engineering.The Oled panel in the Super Retina display isn’t just any Oled. It’s custom-built to our exacting standards, allowing for an HDR display with a 1,000,000:1 contrast ratio; high resolution and brightness; wide colour support; and the best colour accuracy in the industry. Brilliance to the edges.Using innovative folding and circuit-stacking technology, the Oled panel follows the curves of the device into the furthest reaches of the corners. Then it uses a process called subpixel anti-aliasing to tune individual pixels for smooth, distortion-free edges. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced six-channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. HDR.Now playing for the first time on iPhone.iPhone X is a true High Dynamic Range (Hdr) display. You can watch movies and shows in Dolby Vision and Hdr10. Your HDR photos will look even more amazing. And you’ll be able to watch HDR titles from iTunes, Netflix and more. The most durable glass ever in a smartphone.The front and back are all glass — the most durable we’ve ever made, with a strengthening layer that’s 50 per cent deeper. A seven-layer ink process allows for precise hues and opacity, and a reflective optical layer enhances the colours. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone X is designed for a wireless future. Surgical‑grade stainless steel.The stainless steel band that wraps around and reinforces iPhone X is a special Apple-designed alloy that’s both durable and more pure, and it polishes beautifully. For the space grey finish, we use a process called physical vapour deposition to precisely match the colour of the stainless steel band to that of the glass. Resists water, splashes and dust.iPhone X is precision-engineered at the microscopic level to protect against water, splashes and dust. Face IDWhat could be more natural than a touch? A look. That was the insight behind Face ID, a powerful and secure authentication system that’s even more convenient than Touch ID. It makes unlocking and paying fast, easy and intuitive. The incredible technology behind incredible simplicity.The TrueDepth camera system is composed of multiple innovative technologies. Working together in real time, they use a detailed depth map of your face to recognise you in an instant. Your face is your secure password.With Face ID, iPhone X only unlocks when you’re looking at it. It’s also designed to protect against tricking by photos or masks. Your Face ID information is encrypted and protected by the Secure Enclave. And it’s private — your data doesn’t leave your device and is never backed up to iCloud or anywhere else. Once it knows you, it knows you.Face ID uses advanced machine learning to recognise changes in your appearance. Wear a hat. Grow a beard. Put on glasses. You can even use Face ID with many types of sunglasses. So even if your friends don’t recognise you, Face ID will. So smart it only works when you want it to.For additional security, Face ID is attention-aware, meaning it only unlocks your iPhone X when you look towards the device with your eyes open. That means Face ID can also reveal notifications and messages, keep the screen lit when you’re reading
Apple iPhone Xs
₱ 63,777.00 Welcome to the big screens.Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone XS is everything you love about iPhone. Taken to the extreme. Super Retina. In big and bigger. The custom-engineered Oled displays on iPhone XS deliver the most accurate colour in the industry, as well as HDR and true blacks. And iPhone XS Max has our largest display ever on an iPhone. Exceptional materials. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough dual-camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Smart Hdr. New secondary frames, a faster sensor and the powerful A12 Bionic chip bring more highlight and shadow detail to your photos. Larger and deeper pixels. A new sensor creates better image fidelity, greater colour accuracy and reduced noise in low‑light shots. Enhanced bokeh effect. Portrait mode photos look even more professional thanks to a sophisticated background blur. All-new Depth Control. Now you can adjust the depth of field in portraits after you shoot. And this. iPhone XS delivers Gigabit-class LTE for superfast download speeds.5 And up to 512Gb of storage, making this our highest-capacity iPhone yet. No other phone is like iPhone. Every decision that goes into iPhone makes it stand apart. From the way it’s made, to the way we build in privacy and security from the start, to the innovative ways we recycle its components.
Apple iPhone Xr
₱ 46,684.00 Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro

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