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Streetwear is a culture that is becoming more and more prominent in this current generation. Among many of the leading brands with a foundation in streetwear is Zoo York, a brand that is known for evolving the whole course of streetwear. Zoo York is actually a style inspired by the New York City graffiti art subculture of the 70s. The name Zoo York is derived from the Zoo York Tunnel, where the early “old school” graffiti artists used to hang out.
Getting inspired by this movement, 3 skateboarders - Rodney Smith, Eli Gessner and Adam Schatz teamed up and started the first true skateboarding-inspired lifestyle brand-Zoo York in 1993. What started off as a simple collection of t-shirts and skateboards, became a huge streetwear line which was and still is heavily influenced by the skateboarding, graffiti, hip-hop, punk and anything in-between. Today, Zoo York which is a highly evolved globally recognized brand with unbreakable East Cost attitude and dialect designs apparels, skateboards, sneakers and accessories infused with the iconic Zoo York City imagery for both men and women.
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