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Apple Philippines

Dare To Be Different

Renowned as a leader in leading innovations and pioneering technologies, Apple is the name that is synonymous with creativity. Setting the trend and leading the way, most people agree that whoever owns Apple is a being who confesses love and passion in embracing both life and technology.

Loving Apple Products

From the iPod to iPhone, there is a lot of well recognized Apple products that are so iconic that you do not need to own them to know them. When you look at Apple electronics for the latest Apple products, you will be facing lots of cool choices that can be daunting at the same time.

Incredible iPad Pro

One of the latest Apple products is this iPad Pro which proves that pixels are not everything. The revolutionary iPad Pro supports two color gamuts that include the one you see in the powerful 4K TVs meaning you can view 4K UHD TV content with this small tablet. Such achievement has been lauded by many since the new iPad Pro boasts only 9.7 inch instead of its larger brothers.

Iconic iPhone

As each release of new iPhone model is greeted with much enthusiasm, the same can be said for the new iPhone 6S. It is a powerful smartphone that boasts the incredible 3D touch that deepens your interaction with it. Capable of sensing even the slightest tap of your finger, you can command the essential functions with just a little tap. Combined with Taptic Engine, the device also can respond in kind via its real time feedback. Enjoy perfect selfie moment with its 5MP FaceTime camera. For simple yet detailed snap, its 12MP iSight camera proves to be very capable.

4457 products found

Apple, the brand that influenced the lifestyle of modern society, technologically, that is. Steve Jobs had crafted a technologically advancing pathway towards great innovation and even after his untimely death, the Apple brand still strives on as the leading movers of consumer electronic products. With products that range from smartphones to smartwatches, Apple is here to stay. As such, stay on this page and browse through what iprice has in store for you. More below!

Display Retina HD display 1920-by-1080-pixel resolution at 401 ppi 1300:1 contrast ratio (typical) 500 cd/m2 max brightness (typical) Full sRGB standard Dual-domain pixels for wider viewing angles Fingerprint-resistant oleophobic coating on front Support for display of multiple languages and characters simultaneously Display Zoom iSight Camera Autofocus with Focus Pixels f/2.2 aperture True Tone flash Hybrid IR filter Backside illumination sensor Sapphire crystal lens cover Auto image stabilization Auto HDR for photos Improved face detection Exposure control Panorama (upto 43 megapixels) Burst mode Tap to focus Photo geotagging Timer mode Video Recording 1080p HD video recording (30 fps or 60 fps) True Tone flash Slo-mo video (120 fps or 240 fps) Time-lapse video Cinematic video stabilization Continuous autofocus video Take still photos while recording video Improved face detection 3x zoom Video geotagging Cellular and Wireless UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz) GSM/EDGE (850, 900, 1800, 1900 MHz) LTE (Bands 1, 2, 3, 4, 5, 7, 8, 13, 17, 18, 19, 20, 25, 26, 28, 29) 802.11a/b/g/n/ac WiFi Bluetooth 4.0 wireless technologyNFC Power and Battery Built-in rechargeable lithium-ion battery Charging via USB to computer system or power adapter Talk time: Up to 24 hours on 3G Standby time: Up to 16 days (384 hours) Internet use: Up to 12 hours on 3G browse, up to 12 hours on LTE, up to 12 hours on Wi-Fi Video playback: Up to 14 hours Audio playback: Up to 80 hours SIM card Nano-SIM iPhone 6 is not compatible with existing microSIM cards In the Box iPhone with iOS 8 Apple EarPods with Remote and Mic Lightning to USB Cable USB Power Adapter Documentation
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Display Retina HD display 1920-by-1080-pixel resolution at 401 ppi 1300:1 contrast ratio (typical) 500 cd/m2 max brightness (typical) Full sRGB standard Dual-domain pixels for wider viewing angles Fingerprint-resistant oleophobic coating on front Support for display of multiple languages and characters simultaneously Display Zoom iSight Camera Autofocus with Focus Pixels f/2.2 aperture True Tone flash Hybrid IR filter Backside illumination sensor Sapphire crystal lens cover Auto image stabilization Auto HDR for photos Improved face detection Exposure control Panorama (upto 43 megapixels) Burst mode Tap to focus Photo geotagging Timer mode Video Recording 1080p HD video recording (30 fps or 60 fps) True Tone flash Slo-mo video (120 fps or 240 fps) Time-lapse video Cinematic video stabilization Continuous autofocus video Take still photos while recording video Improved face detection 3x zoom Video geotagging Cellular and Wireless UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz) GSM/EDGE (850, 900, 1800, 1900 MHz) LTE (Bands 1, 2, 3, 4, 5, 7, 8, 13, 17, 18, 19, 20, 25, 26, 28, 29) 802.11a/b/g/n/ac WiFi Bluetooth 4.0 wireless technologyNFC Power and Battery Built-in rechargeable lithium-ion battery Charging via USB to computer system or power adapter Talk time: Up to 24 hours on 3G Standby time: Up to 16 days (384 hours) Internet use: Up to 12 hours on 3G browse, up to 12 hours on LTE, up to 12 hours on Wi-Fi Video playback: Up to 14 hours Audio playback: Up to 80 hours SIM card Nano-SIM iPhone 6 is not compatible with existing microSIM cards In the Box iPhone with iOS 8 Apple EarPods with Remote and Mic Lightning to USB Cable USB Power Adapter Documentation
Welcome to iPhone SE, the most powerful 4‑inch phone ever. To create it, we started with a beloved design, then reinvented it from the inside out. The A9 is the same advanced chip used in iPhone 6s. The 12‑megapixel camera captures incredible photos and 4K videos. And Live Photos bring your images to life. The result is an iPhone that looks small. But lives large.DesignA beloved design. Now with more to love.iPhone SE takes an incredibly popular design and refines it even further. Crafted from bead-blasted aluminum for a satin-like finish, this light and compact phone is designed to fit comfortably in your hand. A brilliant 4‑inch1 Retina display makes everything look vibrant and sharp. And matte-chamfered edges and a color-matched stainless steel logo finish the look.TechnologyThe most powerful 4‑inch phone ever.At the core of iPhone SE is the A9, the same advanced chip that’s in iPhone 6s. With 64‑bit desktop-class architecture, the A9 chip brings you spectacular speed and responsiveness. And with console-class graphics performance, your favorite games and apps are incredibly rich and immersive. Making it a mighty chip for maximum performance.Super-efficient M9 motion coprocessor.Embedded directly into the A9 chip, the M9 motion coprocessor connects to the accelerometer, compass, and gyroscope for a range of fitness tracking capabilities, such as measuring your steps and distance.CameraThe only camera you’ll ever need.With a 12‑megapixel iSight camera, you can be sure to capture sharp, detailed stills like the ones shot on iPhone 6s. That includes shooting — and even editing — brilliant 4K video, which is up to four times the resolution of 1080p HD video.Live Photos.Capture more than a moment.Live Photos bring your still photos to life with sound and movement. Simply touch and hold anywhere on your 12‑megapixel still and experience the moments just before and after it was taken, so your photos turn into living memories.FaceTime HD camera with Retina Flash.Your selfie just got more beautiful.The Retina display isn’t just a place to see your content — it’s a flash for your FaceTime HD camera. Powered by a custom display chip that allows the display to flash three times brighter than usual, the Retina Flash helps illuminate your selfies in low light and at night. And a True Tone flash matches the ambient light for more true-to-life colors and natural-looking skin tones.iCloud Photo Library.All your photos and videos, always with you.iCloud Photo Library stores every photo and video you take and keeps them up to date on all your devices. Any edits you make are automatically updated everywhere, so you can view a photo from last week or last year no matter where you are.Touch IDAdvanced security. Right at your fingertip.Touch ID makes unlocking your iPhone SE simple and secure. After all, your fingerprint is the perfect password — no two are alike, and you always have it with you.WirelessFaster 4G LTE and Wi‑Fi.Browse the web, download apps and games, and stream video over 802.11ac Wi-Fi and 4G LTE2 — with speeds even faster than on iPhone 5s. And more LTE bands make iPhone SE better for worldwide roaming as well. And with Bluetooth technology, you can stay connected to your Apple Watch, external speakers, and other devices.iOS 9Hardware and software made for each other.With an easy-to-use interface, amazing features, and security at its core, iOS 9 is the most advanced mobile operating system and the foundation of iPhone SE. It’s designed to look beautiful and work beautifully on your iPhone, so even the simplest tasks are more fun. 
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Welcome to iPhone SE, the most powerful 4‑inch phone ever. To create it, we started with a beloved design, then reinvented it from the inside out. The A9 is the same advanced chip used in iPhone 6s. The 12‑megapixel camera captures incredible photos and 4K videos. And Live Photos bring your images to life. The result is an iPhone that looks small. But lives large.DesignA beloved design. Now with more to love.iPhone SE takes an incredibly popular design and refines it even further. Crafted from bead-blasted aluminum for a satin-like finish, this light and compact phone is designed to fit comfortably in your hand. A brilliant 4‑inch1 Retina display makes everything look vibrant and sharp. And matte-chamfered edges and a color-matched stainless steel logo finish the look.TechnologyThe most powerful 4‑inch phone ever.At the core of iPhone SE is the A9, the same advanced chip that’s in iPhone 6s. With 64‑bit desktop-class architecture, the A9 chip brings you spectacular speed and responsiveness. And with console-class graphics performance, your favorite games and apps are incredibly rich and immersive. Making it a mighty chip for maximum performance.Super-efficient M9 motion coprocessor.Embedded directly into the A9 chip, the M9 motion coprocessor connects to the accelerometer, compass, and gyroscope for a range of fitness tracking capabilities, such as measuring your steps and distance.CameraThe only camera you’ll ever need.With a 12‑megapixel iSight camera, you can be sure to capture sharp, detailed stills like the ones shot on iPhone 6s. That includes shooting — and even editing — brilliant 4K video, which is up to four times the resolution of 1080p HD video.Live Photos.Capture more than a moment.Live Photos bring your still photos to life with sound and movement. Simply touch and hold anywhere on your 12‑megapixel still and experience the moments just before and after it was taken, so your photos turn into living memories.FaceTime HD camera with Retina Flash.Your selfie just got more beautiful.The Retina display isn’t just a place to see your content — it’s a flash for your FaceTime HD camera. Powered by a custom display chip that allows the display to flash three times brighter than usual, the Retina Flash helps illuminate your selfies in low light and at night. And a True Tone flash matches the ambient light for more true-to-life colors and natural-looking skin tones.iCloud Photo Library.All your photos and videos, always with you.iCloud Photo Library stores every photo and video you take and keeps them up to date on all your devices. Any edits you make are automatically updated everywhere, so you can view a photo from last week or last year no matter where you are.Touch IDAdvanced security. Right at your fingertip.Touch ID makes unlocking your iPhone SE simple and secure. After all, your fingerprint is the perfect password — no two are alike, and you always have it with you.WirelessFaster 4G LTE and Wi‑Fi.Browse the web, download apps and games, and stream video over 802.11ac Wi-Fi and 4G LTE2 — with speeds even faster than on iPhone 5s. And more LTE bands make iPhone SE better for worldwide roaming as well. And with Bluetooth technology, you can stay connected to your Apple Watch, external speakers, and other devices.iOS 9Hardware and software made for each other.With an easy-to-use interface, amazing features, and security at its core, iOS 9 is the most advanced mobile operating system and the foundation of iPhone SE. It’s designed to look beautiful and work beautifully on your iPhone, so even the simplest tasks are more fun. 
Display Retina HD display 1920-by-1080-pixel resolution at 401 ppi 1300:1 contrast ratio (typical) 500 cd/m2 max brightness (typical) Full sRGB standard Dual-domain pixels for wider viewing angles Fingerprint-resistant oleophobic coating on front Support for display of multiple languages and characters simultaneously Display Zoom iSight Camera Autofocus with Focus Pixels f/2.2 aperture True Tone flash Hybrid IR filter Backside illumination sensor Sapphire crystal lens cover Auto image stabilization Auto HDR for photos Improved face detection Exposure control Panorama (upto 43 megapixels) Burst mode Tap to focus Photo geotagging Timer mode Video Recording 1080p HD video recording (30 fps or 60 fps) True Tone flash Slo-mo video (120 fps or 240 fps) Time-lapse video Cinematic video stabilization Continuous autofocus video Take still photos while recording video Improved face detection 3x zoom Video geotagging Cellular and Wireless CDMA EV-DO Rev. A and Rev. B (800, 1700/2100, 1900, 2100 MHz) GSM/EDGE (850, 900, 1800, 1900 MHz) LTE (Bands 1, 2, 3, 4, 5, 7, 8, 13, 17, 18, 19, 20, 25, 26, 28, 29) 802.11a/b/g/n/ac WiFi Bluetooth 4.0 wireless technologyNFC Power and Battery Built-in rechargeable lithium-ion battery Charging via USB to computer system or power adapter Talk time: Up to 24 hours on 3G Standby time: Up to 16 days (384 hours) Internet use: Up to 12 hours on 3G browse, up to 12 hours on LTE, up to 12 hours on Wi-Fi Video playback: Up to 14 hours Audio playback: Up to 80 hours SIM card Nano-SIM iPhone 6 is not compatible with existing microSIM cards In the Box iPhone with iOS 8 Apple EarPods with Remote and Mic Lightning to USB Cable USB Power Adapter Documentation
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Display Retina HD display 1920-by-1080-pixel resolution at 401 ppi 1300:1 contrast ratio (typical) 500 cd/m2 max brightness (typical) Full sRGB standard Dual-domain pixels for wider viewing angles Fingerprint-resistant oleophobic coating on front Support for display of multiple languages and characters simultaneously Display Zoom iSight Camera Autofocus with Focus Pixels f/2.2 aperture True Tone flash Hybrid IR filter Backside illumination sensor Sapphire crystal lens cover Auto image stabilization Auto HDR for photos Improved face detection Exposure control Panorama (upto 43 megapixels) Burst mode Tap to focus Photo geotagging Timer mode Video Recording 1080p HD video recording (30 fps or 60 fps) True Tone flash Slo-mo video (120 fps or 240 fps) Time-lapse video Cinematic video stabilization Continuous autofocus video Take still photos while recording video Improved face detection 3x zoom Video geotagging Cellular and Wireless CDMA EV-DO Rev. A and Rev. B (800, 1700/2100, 1900, 2100 MHz) GSM/EDGE (850, 900, 1800, 1900 MHz) LTE (Bands 1, 2, 3, 4, 5, 7, 8, 13, 17, 18, 19, 20, 25, 26, 28, 29) 802.11a/b/g/n/ac WiFi Bluetooth 4.0 wireless technologyNFC Power and Battery Built-in rechargeable lithium-ion battery Charging via USB to computer system or power adapter Talk time: Up to 24 hours on 3G Standby time: Up to 16 days (384 hours) Internet use: Up to 12 hours on 3G browse, up to 12 hours on LTE, up to 12 hours on Wi-Fi Video playback: Up to 14 hours Audio playback: Up to 80 hours SIM card Nano-SIM iPhone 6 is not compatible with existing microSIM cards In the Box iPhone with iOS 8 Apple EarPods with Remote and Mic Lightning to USB Cable USB Power Adapter Documentation
Apple MacBook Air 13" 128GB - Silver Make Big Things Happen. All Day Long. Up to 12 hours of battery life. It won’t call it a day until you do. MacBook Air lasts up to an incredible 12 hours between charges. So from your morning coffee till your evening commute, you can work unplugged. When it’s time to kick back and relax, you can get up to 12 hours of iTunes movie playback. And with up to 30 days of standby time, you can go away for weeks and pick up right where you left off. Thin. Light. Powerful. And Ready for Anything. Whatever the task, fifth-generation Intel Core i5 and i7 processors with Intel HD Graphics 6000 are up to it. From editing photos to browsing the web, everything happens ultrafast. And all that power is encased in an incredibly thin 0.68-inch unibody design that weighs only 2.96 pounds 802.11ac Wi-Fi support. The next generation of wireless. With the latest 802.11ac technology, MacBook Air takes Wi-Fi speeds over the top. Connect to an 802.11ac base station — including AirPort Extreme or AirPort Time Capsule — and experience wireless performance up to 3x faster than the previous Wi-Fi generation. 802.11ac also delivers expanded range, so you can work more freely than ever. Fast all-flash storage. Ready. Set. Done. Flash storage in MacBook Air is up to 17x faster than a 5400-rpm notebook hard drive. So everything you do is snappy and responsive. MacBook Air even wakes up fast, thanks to flash storage and fifth-generation Intel Core processors. Powerful apps included. Get right to work. And play. Every new Mac comes with Photos, iMovie, GarageBand, Pages, Numbers, and Keynote. So you can be creative and productive right from the start. You also get great apps for email, surfing the web, sending texts, and making FaceTime calls — there’s even an app for finding new apps. macOS. It’s why there’s nothing else like a Mac. macOS is the operating system that powers everything you do on a Mac. macOS Sierra introduces Siri to Mac — along with new ways to enjoy your photos, shop more securely online, and work more seamlessly between devices
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Apple MacBook Air 13" 128GB - Silver Make Big Things Happen. All Day Long. Up to 12 hours of battery life. It won’t call it a day until you do. MacBook Air lasts up to an incredible 12 hours between charges. So from your morning coffee till your evening commute, you can work unplugged. When it’s time to kick back and relax, you can get up to 12 hours of iTunes movie playback. And with up to 30 days of standby time, you can go away for weeks and pick up right where you left off. Thin. Light. Powerful. And Ready for Anything. Whatever the task, fifth-generation Intel Core i5 and i7 processors with Intel HD Graphics 6000 are up to it. From editing photos to browsing the web, everything happens ultrafast. And all that power is encased in an incredibly thin 0.68-inch unibody design that weighs only 2.96 pounds 802.11ac Wi-Fi support. The next generation of wireless. With the latest 802.11ac technology, MacBook Air takes Wi-Fi speeds over the top. Connect to an 802.11ac base station — including AirPort Extreme or AirPort Time Capsule — and experience wireless performance up to 3x faster than the previous Wi-Fi generation. 802.11ac also delivers expanded range, so you can work more freely than ever. Fast all-flash storage. Ready. Set. Done. Flash storage in MacBook Air is up to 17x faster than a 5400-rpm notebook hard drive. So everything you do is snappy and responsive. MacBook Air even wakes up fast, thanks to flash storage and fifth-generation Intel Core processors. Powerful apps included. Get right to work. And play. Every new Mac comes with Photos, iMovie, GarageBand, Pages, Numbers, and Keynote. So you can be creative and productive right from the start. You also get great apps for email, surfing the web, sending texts, and making FaceTime calls — there’s even an app for finding new apps. macOS. It’s why there’s nothing else like a Mac. macOS is the operating system that powers everything you do on a Mac. macOS Sierra introduces Siri to Mac — along with new ways to enjoy your photos, shop more securely online, and work more seamlessly between devices
Apple MacBook Air 13" 128GB - Silver Make Big Things Happen. All Day Long. Up to 12 hours of battery life. It won’t call it a day until you do. MacBook Air lasts up to an incredible 12 hours between charges. So from your morning coffee till your evening commute, you can work unplugged. When it’s time to kick back and relax, you can get up to 12 hours of iTunes movie playback. And with up to 30 days of standby time, you can go away for weeks and pick up right where you left off. Thin. Light. Powerful. And Ready for Anything. Whatever the task, fifth-generation Intel Core i5 and i7 processors with Intel HD Graphics 6000 are up to it. From editing photos to browsing the web, everything happens ultrafast. And all that power is encased in an incredibly thin 0.68-inch unibody design that weighs only 2.96 pounds 802.11ac Wi-Fi support. The next generation of wireless. With the latest 802.11ac technology, MacBook Air takes Wi-Fi speeds over the top. Connect to an 802.11ac base station — including AirPort Extreme or AirPort Time Capsule — and experience wireless performance up to 3x faster than the previous Wi-Fi generation. 802.11ac also delivers expanded range, so you can work more freely than ever. Fast all-flash storage. Ready. Set. Done. Flash storage in MacBook Air is up to 17x faster than a 5400-rpm notebook hard drive. So everything you do is snappy and responsive. MacBook Air even wakes up fast, thanks to flash storage and fifth-generation Intel Core processors. Powerful apps included. Get right to work. And play. Every new Mac comes with Photos, iMovie, GarageBand, Pages, Numbers, and Keynote. So you can be creative and productive right from the start. You also get great apps for email, surfing the web, sending texts, and making FaceTime calls — there’s even an app for finding new apps. macOS. It’s why there’s nothing else like a Mac. macOS is the operating system that powers everything you do on a Mac. macOS Sierra introduces Siri to Mac — along with new ways to enjoy your photos, shop more securely online, and work more seamlessly between devices
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Apple MacBook Air 13" 128GB - Silver Make Big Things Happen. All Day Long. Up to 12 hours of battery life. It won’t call it a day until you do. MacBook Air lasts up to an incredible 12 hours between charges. So from your morning coffee till your evening commute, you can work unplugged. When it’s time to kick back and relax, you can get up to 12 hours of iTunes movie playback. And with up to 30 days of standby time, you can go away for weeks and pick up right where you left off. Thin. Light. Powerful. And Ready for Anything. Whatever the task, fifth-generation Intel Core i5 and i7 processors with Intel HD Graphics 6000 are up to it. From editing photos to browsing the web, everything happens ultrafast. And all that power is encased in an incredibly thin 0.68-inch unibody design that weighs only 2.96 pounds 802.11ac Wi-Fi support. The next generation of wireless. With the latest 802.11ac technology, MacBook Air takes Wi-Fi speeds over the top. Connect to an 802.11ac base station — including AirPort Extreme or AirPort Time Capsule — and experience wireless performance up to 3x faster than the previous Wi-Fi generation. 802.11ac also delivers expanded range, so you can work more freely than ever. Fast all-flash storage. Ready. Set. Done. Flash storage in MacBook Air is up to 17x faster than a 5400-rpm notebook hard drive. So everything you do is snappy and responsive. MacBook Air even wakes up fast, thanks to flash storage and fifth-generation Intel Core processors. Powerful apps included. Get right to work. And play. Every new Mac comes with Photos, iMovie, GarageBand, Pages, Numbers, and Keynote. So you can be creative and productive right from the start. You also get great apps for email, surfing the web, sending texts, and making FaceTime calls — there’s even an app for finding new apps. macOS. It’s why there’s nothing else like a Mac. macOS is the operating system that powers everything you do on a Mac. macOS Sierra introduces Siri to Mac — along with new ways to enjoy your photos, shop more securely online, and work more seamlessly between devices
Display Retina HD display 1920-by-1080-pixel resolution at 401 ppi 1300:1 contrast ratio (typical) 500 cd/m2 max brightness (typical) Full sRGB standard Dual-domain pixels for wider viewing angles Fingerprint-resistant oleophobic coating on front Support for display of multiple languages and characters simultaneously Display Zoom iSight Camera Autofocus with Focus Pixels f/2.2 aperture True Tone flash Hybrid IR filter Backside illumination sensor Sapphire crystal lens cover Auto image stabilization Auto HDR for photos Improved face detection Exposure control Panorama (upto 43 megapixels) Burst mode Tap to focus Photo geotagging Timer mode Video Recording 1080p HD video recording (30 fps or 60 fps) True Tone flash Slo-mo video (120 fps or 240 fps) Time-lapse video Cinematic video stabilization Continuous autofocus video Take still photos while recording video Improved face detection 3x zoom Video geotagging Cellular and Wireless UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz) GSM/EDGE (850, 900, 1800, 1900 MHz) LTE (Bands 1, 2, 3, 4, 5, 7, 8, 13, 17, 18, 19, 20, 25, 26, 28, 29) 802.11a/b/g/n/ac WiFi Bluetooth 4.0 wireless technologyNFC Power and Battery Built-in rechargeable lithium-ion battery Charging via USB to computer system or power adapter Talk time: Up to 24 hours on 3G Standby time: Up to 16 days (384 hours) Internet use: Up to 12 hours on 3G browse, up to 12 hours on LTE, up to 12 hours on Wi-Fi Video playback: Up to 14 hours Audio playback: Up to 80 hours SIM card Nano-SIM iPhone 6 is not compatible with existing microSIM cards In the Box iPhone with iOS 8 Apple EarPods with Remote and Mic Lightning to USB Cable USB Power Adapter Documentation
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Display Retina HD display 1920-by-1080-pixel resolution at 401 ppi 1300:1 contrast ratio (typical) 500 cd/m2 max brightness (typical) Full sRGB standard Dual-domain pixels for wider viewing angles Fingerprint-resistant oleophobic coating on front Support for display of multiple languages and characters simultaneously Display Zoom iSight Camera Autofocus with Focus Pixels f/2.2 aperture True Tone flash Hybrid IR filter Backside illumination sensor Sapphire crystal lens cover Auto image stabilization Auto HDR for photos Improved face detection Exposure control Panorama (upto 43 megapixels) Burst mode Tap to focus Photo geotagging Timer mode Video Recording 1080p HD video recording (30 fps or 60 fps) True Tone flash Slo-mo video (120 fps or 240 fps) Time-lapse video Cinematic video stabilization Continuous autofocus video Take still photos while recording video Improved face detection 3x zoom Video geotagging Cellular and Wireless UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz) GSM/EDGE (850, 900, 1800, 1900 MHz) LTE (Bands 1, 2, 3, 4, 5, 7, 8, 13, 17, 18, 19, 20, 25, 26, 28, 29) 802.11a/b/g/n/ac WiFi Bluetooth 4.0 wireless technologyNFC Power and Battery Built-in rechargeable lithium-ion battery Charging via USB to computer system or power adapter Talk time: Up to 24 hours on 3G Standby time: Up to 16 days (384 hours) Internet use: Up to 12 hours on 3G browse, up to 12 hours on LTE, up to 12 hours on Wi-Fi Video playback: Up to 14 hours Audio playback: Up to 80 hours SIM card Nano-SIM iPhone 6 is not compatible with existing microSIM cards In the Box iPhone with iOS 8 Apple EarPods with Remote and Mic Lightning to USB Cable USB Power Adapter Documentation
Welcome to iPhone SE, the most powerful 4‑inch phone ever. To create it, we started with a beloved design, then reinvented it from the inside out. The A9 is the same advanced chip used in iPhone 6s. The 12‑megapixel camera captures incredible photos and 4K videos. And Live Photos bring your images to life. The result is an iPhone that looks small. But lives large.DesignA beloved design. Now with more to love.iPhone SE takes an incredibly popular design and refines it even further. Crafted from bead-blasted aluminum for a satin-like finish, this light and compact phone is designed to fit comfortably in your hand. A brilliant 4‑inch1 Retina display makes everything look vibrant and sharp. And matte-chamfered edges and a color-matched stainless steel logo finish the look.TechnologyThe most powerful 4‑inch phone ever.At the core of iPhone SE is the A9, the same advanced chip that’s in iPhone 6s. With 64‑bit desktop-class architecture, the A9 chip brings you spectacular speed and responsiveness. And with console-class graphics performance, your favorite games and apps are incredibly rich and immersive. Making it a mighty chip for maximum performance.Super-efficient M9 motion coprocessor.Embedded directly into the A9 chip, the M9 motion coprocessor connects to the accelerometer, compass, and gyroscope for a range of fitness tracking capabilities, such as measuring your steps and distance.CameraThe only camera you’ll ever need.With a 12‑megapixel iSight camera, you can be sure to capture sharp, detailed stills like the ones shot on iPhone 6s. That includes shooting — and even editing — brilliant 4K video, which is up to four times the resolution of 1080p HD video.Live Photos.Capture more than a moment.Live Photos bring your still photos to life with sound and movement. Simply touch and hold anywhere on your 12‑megapixel still and experience the moments just before and after it was taken, so your photos turn into living memories.FaceTime HD camera with Retina Flash.Your selfie just got more beautiful.The Retina display isn’t just a place to see your content — it’s a flash for your FaceTime HD camera. Powered by a custom display chip that allows the display to flash three times brighter than usual, the Retina Flash helps illuminate your selfies in low light and at night. And a True Tone flash matches the ambient light for more true-to-life colors and natural-looking skin tones.iCloud Photo Library.All your photos and videos, always with you.iCloud Photo Library stores every photo and video you take and keeps them up to date on all your devices. Any edits you make are automatically updated everywhere, so you can view a photo from last week or last year no matter where you are.Touch IDAdvanced security. Right at your fingertip.Touch ID makes unlocking your iPhone SE simple and secure. After all, your fingerprint is the perfect password — no two are alike, and you always have it with you.WirelessFaster 4G LTE and Wi‑Fi.Browse the web, download apps and games, and stream video over 802.11ac Wi-Fi and 4G LTE2 — with speeds even faster than on iPhone 5s. And more LTE bands make iPhone SE better for worldwide roaming as well. And with Bluetooth technology, you can stay connected to your Apple Watch, external speakers, and other devices.iOS 9Hardware and software made for each other.With an easy-to-use interface, amazing features, and security at its core, iOS 9 is the most advanced mobile operating system and the foundation of iPhone SE. It’s designed to look beautiful and work beautifully on your iPhone, so even the simplest tasks are more fun. 
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Welcome to iPhone SE, the most powerful 4‑inch phone ever. To create it, we started with a beloved design, then reinvented it from the inside out. The A9 is the same advanced chip used in iPhone 6s. The 12‑megapixel camera captures incredible photos and 4K videos. And Live Photos bring your images to life. The result is an iPhone that looks small. But lives large.DesignA beloved design. Now with more to love.iPhone SE takes an incredibly popular design and refines it even further. Crafted from bead-blasted aluminum for a satin-like finish, this light and compact phone is designed to fit comfortably in your hand. A brilliant 4‑inch1 Retina display makes everything look vibrant and sharp. And matte-chamfered edges and a color-matched stainless steel logo finish the look.TechnologyThe most powerful 4‑inch phone ever.At the core of iPhone SE is the A9, the same advanced chip that’s in iPhone 6s. With 64‑bit desktop-class architecture, the A9 chip brings you spectacular speed and responsiveness. And with console-class graphics performance, your favorite games and apps are incredibly rich and immersive. Making it a mighty chip for maximum performance.Super-efficient M9 motion coprocessor.Embedded directly into the A9 chip, the M9 motion coprocessor connects to the accelerometer, compass, and gyroscope for a range of fitness tracking capabilities, such as measuring your steps and distance.CameraThe only camera you’ll ever need.With a 12‑megapixel iSight camera, you can be sure to capture sharp, detailed stills like the ones shot on iPhone 6s. That includes shooting — and even editing — brilliant 4K video, which is up to four times the resolution of 1080p HD video.Live Photos.Capture more than a moment.Live Photos bring your still photos to life with sound and movement. Simply touch and hold anywhere on your 12‑megapixel still and experience the moments just before and after it was taken, so your photos turn into living memories.FaceTime HD camera with Retina Flash.Your selfie just got more beautiful.The Retina display isn’t just a place to see your content — it’s a flash for your FaceTime HD camera. Powered by a custom display chip that allows the display to flash three times brighter than usual, the Retina Flash helps illuminate your selfies in low light and at night. And a True Tone flash matches the ambient light for more true-to-life colors and natural-looking skin tones.iCloud Photo Library.All your photos and videos, always with you.iCloud Photo Library stores every photo and video you take and keeps them up to date on all your devices. Any edits you make are automatically updated everywhere, so you can view a photo from last week or last year no matter where you are.Touch IDAdvanced security. Right at your fingertip.Touch ID makes unlocking your iPhone SE simple and secure. After all, your fingerprint is the perfect password — no two are alike, and you always have it with you.WirelessFaster 4G LTE and Wi‑Fi.Browse the web, download apps and games, and stream video over 802.11ac Wi-Fi and 4G LTE2 — with speeds even faster than on iPhone 5s. And more LTE bands make iPhone SE better for worldwide roaming as well. And with Bluetooth technology, you can stay connected to your Apple Watch, external speakers, and other devices.iOS 9Hardware and software made for each other.With an easy-to-use interface, amazing features, and security at its core, iOS 9 is the most advanced mobile operating system and the foundation of iPhone SE. It’s designed to look beautiful and work beautifully on your iPhone, so even the simplest tasks are more fun. 
Display Retina HD display 1334-by-750-pixel resolution at 326 ppi 1400:1 contrast ratio (typical) 500 cd/m2 max brightness (typical) Full sRGB standard Dual-domain pixels for wider viewing angles Fingerprint-resistant oleophobic coating on front Support for display of multiple languages and characters simultaneously Display Zoom iSight Camera Autofocus with Focus Pixels f/2.2 aperture True Tone flash Hybrid IR filter Backside illumination sensor Sapphire crystal lens cover Auto image stabilization Auto HDR for photos Improved face detection Exposure control Panorama (upto 43 megapixels) Burst mode Tap to focus Photo geotagging Timer mode Video Recording 1080p HD video recording (30 fps or 60 fps) True Tone flash Slo-mo video (120 fps or 240 fps) Time-lapse video Cinematic video stabilization Continuous autofocus video Take still photos while recording video Improved face detection 3x zoom Video geotagging Cellular and Wireless UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz) GSM/EDGE (850, 900, 1800, 1900 MHz) LTE (Bands 1, 2, 3, 4, 5, 7, 8, 13, 17, 18, 19, 20, 25, 26, 28, 29) 802.11a/b/g/n/ac WiFi Bluetooth 4.0 wireless technology NFC Power and Battery Built-in rechargeable lithium-ion battery Charging via USB to computer system or power adapter Talk time: Up to 14 hours on 3G Standby time: Up to 10 days (250 hours) Internet use: Up to 10 hours on 3G browse, up to 10 hours on LTE, up to 11 hours on Wi-Fi Video playback: Up to 11 hours Audio playback: Up to 50 hours SIM card Nano-SIM iPhone 6 is not compatible with existing micro?SIM cards In the Box iPhone with iOS 8 Apple EarPods with Remote and Mic Lightning to USB Cable USB Power Adapter Documentation
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Display Retina HD display 1334-by-750-pixel resolution at 326 ppi 1400:1 contrast ratio (typical) 500 cd/m2 max brightness (typical) Full sRGB standard Dual-domain pixels for wider viewing angles Fingerprint-resistant oleophobic coating on front Support for display of multiple languages and characters simultaneously Display Zoom iSight Camera Autofocus with Focus Pixels f/2.2 aperture True Tone flash Hybrid IR filter Backside illumination sensor Sapphire crystal lens cover Auto image stabilization Auto HDR for photos Improved face detection Exposure control Panorama (upto 43 megapixels) Burst mode Tap to focus Photo geotagging Timer mode Video Recording 1080p HD video recording (30 fps or 60 fps) True Tone flash Slo-mo video (120 fps or 240 fps) Time-lapse video Cinematic video stabilization Continuous autofocus video Take still photos while recording video Improved face detection 3x zoom Video geotagging Cellular and Wireless UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz) GSM/EDGE (850, 900, 1800, 1900 MHz) LTE (Bands 1, 2, 3, 4, 5, 7, 8, 13, 17, 18, 19, 20, 25, 26, 28, 29) 802.11a/b/g/n/ac WiFi Bluetooth 4.0 wireless technology NFC Power and Battery Built-in rechargeable lithium-ion battery Charging via USB to computer system or power adapter Talk time: Up to 14 hours on 3G Standby time: Up to 10 days (250 hours) Internet use: Up to 10 hours on 3G browse, up to 10 hours on LTE, up to 11 hours on Wi-Fi Video playback: Up to 11 hours Audio playback: Up to 50 hours SIM card Nano-SIM iPhone 6 is not compatible with existing micro?SIM cards In the Box iPhone with iOS 8 Apple EarPods with Remote and Mic Lightning to USB Cable USB Power Adapter Documentation
Apple iPad Pro 9.7" Wi-Fi 256GB - GoldiPad Pro is more than the next generation of iPad — it’s an uncompromising vision of personal computing for the modern world. It puts incredible power that leaps past most portable PCs at your fingertips. It makes even complex work as natural as touching, swiping, or writing with a pencil. And whether you choose the 12.9-inch model or the new 9.7-inch model, iPad Pro is more capable, versatile, and portable than anything that’s come before. In a word, super. Retina Display An awesome display of progress. The key to the iPad experience is the display. It’s how you interact using Multi-Touch, and how you view content in spectacular detail. So we created our most vivid Retina display ever. The 12.9‑inch iPad Pro has the highest resolution of any iOS device. And the new 9.7-inch iPad Pro screen — our most advanced display — is the brightest and least reflective in the world. A color standard big enough for Hollywood. The 9.7-inch iPad Pro display uses the same color space as the digital cinema industry. This wider color gamut gives iPad Pro up to 25 percent greater color saturation than previous iPad models. So colors are more vivid, true to life, and engaging. See things in the best possible light. Whatever the lighting. People love using iPad everywhere. That’s why the new 9.7‑inch iPad Pro has a True Tone display. It uses advanced four-channel ambient light sensors to automatically adapt the color and intensity of the display to match the light in your environment. Which means reading is more natural and comfortable — almost like looking at a sheet of paper. Four Speaker Audio No matter how you turn it, you’ll want to turn it up. With a high-fidelity speaker in each corner, iPad Pro creates a rich, wide, and detailed soundstage. It automatically adjusts the orientation of the high frequencies to the topmost speakers, no matter how you’re holding it. So whether you’re playing a game or watching a movie, you — and your ears — will be completely immersed. A9X Chip Faster than a speeding laptop. The 64-bit A9X chip gives iPad Pro the power to easily take on tasks once reserved for workstations and PCs. Not to mention tasks you’d never consider doing on a PC. Despite this barrier-breaking performance, the A9X chip’s efficient architecture enables up to 10 hours of battery life. Quicker work. With up to 1.8 times the CPU performance of iPad Air 2, the A9X chip delivers incredible responsiveness. Even complex actions like editing 4K video happen immediately and with unparalleled smoothness. More beautiful play. iPad Pro offers up to double the graphics performance of iPad Air 2. That means it can render incredibly detailed visuals, fluid animations, and effects so real, you’ll lose yourself in your favorite apps and games. A game changer. Metal optimizes CPU and graphics like nothing else. So developers can design even more highly immersive console-style games and blazing-fast apps. Smart Keyboard for iPad Pro Type. On a totally new type of keyboard. Whichever iPad Pro you choose, there’s a Smart Keyboard that fits.2 By combining new technologies and materials, we created a portable keyboard that’s unbelievably thin and even doubles as a lightweight yet durable iPad cover. And thanks to the Smart Connector, there are no cords, pairing, or plugs. Just attach and start typing. Smart Keyboard for iPad Pro Type. On a totally new type of keyboard. Whichever iPad Pro you choose, there’s a Smart Keyboard that fits.2 By combining new technologies and materials, we created a portable keyboard that’s unbelievably thin and even doubles as a lightweight yet durable iPad cover. And thanks to the Smart Connector, there are no cords, pairing, or plugs. Just attach and start typing. iSight and FaceTime HD Cameras Capture every detail in greater detail. iPad Pro has remarkable cameras on both the front and the back. The 12.9‑inch model’s 8‑megapixel iSight camera lets you shoot beautiful photos and video. The 9.7‑inch iPad Pro comes with a 12‑megapixel iSight camera, which can capture 4K video, 240‑fps slo-mo videos, and Live Photos. It’s also the first iPad with True Tone flash, so skin tones look great regardless of lighting. Things are sharper on the other side of iPad Pro, too. The front-facing FaceTime HD camera’s latest sensor makes video calls more lifelike. And on the 9.7-inch iPad Pro, the 5-megapixel FaceTime HD camera features Retina Flash with True Tone for gorgeous selfies. Design Incredible power has never been so easy to handle. Even though iPad Pro can handle tasks usually reserved for PCs, it’s lighter than any PC could hope to be. The 9.7‑inch iPad Pro packs heavyweight performance into less than 500 grams. The 12.9‑inch iPad Pro is thinner than iPhone 7 and weighs just over 700 grams. And thanks to the aluminum unibody, both sizes feel reassuringly solid in the hand. Wi-Fi and 4G LTE Fast wireless connectivity. iPad Pro can connect to the fastest Wi-Fi or cellular networks so you can surf the web, stream movies, and share documents from virtually anywhere. With the Wi-Fi + Cellular model, it’s easy to make FaceTime calls — or even create a hotspot — with your existing data plan. For ultimate flexibility, the new 9.7‑inch iPad Pro features both an embedded Apple SIM3 and a tray for a standard carrier SIM. And, because of 4G LTE Advanced, the 9.7‑inch iPad Pro enables up to 50 percent faster cellular connections. Touch ID The password is you. iPad Pro uses Touch ID technology to turn your fingerprint into an unforgettable password. So you can unlock your device with just a touch. You can also make secure purchases in iTunes and the App Store.
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Apple iPad Pro 9.7" Wi-Fi 256GB - GoldiPad Pro is more than the next generation of iPad — it’s an uncompromising vision of personal computing for the modern world. It puts incredible power that leaps past most portable PCs at your fingertips. It makes even complex work as natural as touching, swiping, or writing with a pencil. And whether you choose the 12.9-inch model or the new 9.7-inch model, iPad Pro is more capable, versatile, and portable than anything that’s come before. In a word, super. Retina Display An awesome display of progress. The key to the iPad experience is the display. It’s how you interact using Multi-Touch, and how you view content in spectacular detail. So we created our most vivid Retina display ever. The 12.9‑inch iPad Pro has the highest resolution of any iOS device. And the new 9.7-inch iPad Pro screen — our most advanced display — is the brightest and least reflective in the world. A color standard big enough for Hollywood. The 9.7-inch iPad Pro display uses the same color space as the digital cinema industry. This wider color gamut gives iPad Pro up to 25 percent greater color saturation than previous iPad models. So colors are more vivid, true to life, and engaging. See things in the best possible light. Whatever the lighting. People love using iPad everywhere. That’s why the new 9.7‑inch iPad Pro has a True Tone display. It uses advanced four-channel ambient light sensors to automatically adapt the color and intensity of the display to match the light in your environment. Which means reading is more natural and comfortable — almost like looking at a sheet of paper. Four Speaker Audio No matter how you turn it, you’ll want to turn it up. With a high-fidelity speaker in each corner, iPad Pro creates a rich, wide, and detailed soundstage. It automatically adjusts the orientation of the high frequencies to the topmost speakers, no matter how you’re holding it. So whether you’re playing a game or watching a movie, you — and your ears — will be completely immersed. A9X Chip Faster than a speeding laptop. The 64-bit A9X chip gives iPad Pro the power to easily take on tasks once reserved for workstations and PCs. Not to mention tasks you’d never consider doing on a PC. Despite this barrier-breaking performance, the A9X chip’s efficient architecture enables up to 10 hours of battery life. Quicker work. With up to 1.8 times the CPU performance of iPad Air 2, the A9X chip delivers incredible responsiveness. Even complex actions like editing 4K video happen immediately and with unparalleled smoothness. More beautiful play. iPad Pro offers up to double the graphics performance of iPad Air 2. That means it can render incredibly detailed visuals, fluid animations, and effects so real, you’ll lose yourself in your favorite apps and games. A game changer. Metal optimizes CPU and graphics like nothing else. So developers can design even more highly immersive console-style games and blazing-fast apps. Smart Keyboard for iPad Pro Type. On a totally new type of keyboard. Whichever iPad Pro you choose, there’s a Smart Keyboard that fits.2 By combining new technologies and materials, we created a portable keyboard that’s unbelievably thin and even doubles as a lightweight yet durable iPad cover. And thanks to the Smart Connector, there are no cords, pairing, or plugs. Just attach and start typing. Smart Keyboard for iPad Pro Type. On a totally new type of keyboard. Whichever iPad Pro you choose, there’s a Smart Keyboard that fits.2 By combining new technologies and materials, we created a portable keyboard that’s unbelievably thin and even doubles as a lightweight yet durable iPad cover. And thanks to the Smart Connector, there are no cords, pairing, or plugs. Just attach and start typing. iSight and FaceTime HD Cameras Capture every detail in greater detail. iPad Pro has remarkable cameras on both the front and the back. The 12.9‑inch model’s 8‑megapixel iSight camera lets you shoot beautiful photos and video. The 9.7‑inch iPad Pro comes with a 12‑megapixel iSight camera, which can capture 4K video, 240‑fps slo-mo videos, and Live Photos. It’s also the first iPad with True Tone flash, so skin tones look great regardless of lighting. Things are sharper on the other side of iPad Pro, too. The front-facing FaceTime HD camera’s latest sensor makes video calls more lifelike. And on the 9.7-inch iPad Pro, the 5-megapixel FaceTime HD camera features Retina Flash with True Tone for gorgeous selfies. Design Incredible power has never been so easy to handle. Even though iPad Pro can handle tasks usually reserved for PCs, it’s lighter than any PC could hope to be. The 9.7‑inch iPad Pro packs heavyweight performance into less than 500 grams. The 12.9‑inch iPad Pro is thinner than iPhone 7 and weighs just over 700 grams. And thanks to the aluminum unibody, both sizes feel reassuringly solid in the hand. Wi-Fi and 4G LTE Fast wireless connectivity. iPad Pro can connect to the fastest Wi-Fi or cellular networks so you can surf the web, stream movies, and share documents from virtually anywhere. With the Wi-Fi + Cellular model, it’s easy to make FaceTime calls — or even create a hotspot — with your existing data plan. For ultimate flexibility, the new 9.7‑inch iPad Pro features both an embedded Apple SIM3 and a tray for a standard carrier SIM. And, because of 4G LTE Advanced, the 9.7‑inch iPad Pro enables up to 50 percent faster cellular connections. Touch ID The password is you. iPad Pro uses Touch ID technology to turn your fingerprint into an unforgettable password. So you can unlock your device with just a touch. You can also make secure purchases in iTunes and the App Store.
Display Retina HD display 1334-by-750-pixel resolution at 326 ppi 1400:1 contrast ratio (typical) 500 cd/m2 max brightness (typical) Full sRGB standard Dual-domain pixels for wider viewing angles Fingerprint-resistant oleophobic coating on front Support for display of multiple languages and characters simultaneously Display Zoom iSight Camera Autofocus with Focus Pixels f/2.2 aperture True Tone flash Hybrid IR filter Backside illumination sensor Sapphire crystal lens cover Auto image stabilization Auto HDR for photos Improved face detection Exposure control Panorama (upto 43 megapixels) Burst mode Tap to focus Photo geotagging Timer mode Video Recording 1080p HD video recording (30 fps or 60 fps) True Tone flash Slo-mo video (120 fps or 240 fps) Time-lapse video Cinematic video stabilization Continuous autofocus video Take still photos while recording video Improved face detection 3x zoom Video geotagging Cellular and Wireless UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz) GSM/EDGE (850, 900, 1800, 1900 MHz) LTE (Bands 1, 2, 3, 4, 5, 7, 8, 13, 17, 18, 19, 20, 25, 26, 28, 29) 802.11a/b/g/n/ac WiFi Bluetooth 4.0 wireless technology NFC Power and Battery Built-in rechargeable lithium-ion battery Charging via USB to computer system or power adapter Talk time: Up to 14 hours on 3G Standby time: Up to 10 days (250 hours) Internet use: Up to 10 hours on 3G browse, up to 10 hours on LTE, up to 11 hours on Wi-Fi Video playback: Up to 11 hours Audio playback: Up to 50 hours SIM card Nano-SIM iPhone 6 is not compatible with existing micro?SIM cards In the Box iPhone with iOS 8 Apple EarPods with Remote and Mic Lightning to USB Cable USB Power Adapter Documentation
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Display Retina HD display 1334-by-750-pixel resolution at 326 ppi 1400:1 contrast ratio (typical) 500 cd/m2 max brightness (typical) Full sRGB standard Dual-domain pixels for wider viewing angles Fingerprint-resistant oleophobic coating on front Support for display of multiple languages and characters simultaneously Display Zoom iSight Camera Autofocus with Focus Pixels f/2.2 aperture True Tone flash Hybrid IR filter Backside illumination sensor Sapphire crystal lens cover Auto image stabilization Auto HDR for photos Improved face detection Exposure control Panorama (upto 43 megapixels) Burst mode Tap to focus Photo geotagging Timer mode Video Recording 1080p HD video recording (30 fps or 60 fps) True Tone flash Slo-mo video (120 fps or 240 fps) Time-lapse video Cinematic video stabilization Continuous autofocus video Take still photos while recording video Improved face detection 3x zoom Video geotagging Cellular and Wireless UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz) GSM/EDGE (850, 900, 1800, 1900 MHz) LTE (Bands 1, 2, 3, 4, 5, 7, 8, 13, 17, 18, 19, 20, 25, 26, 28, 29) 802.11a/b/g/n/ac WiFi Bluetooth 4.0 wireless technology NFC Power and Battery Built-in rechargeable lithium-ion battery Charging via USB to computer system or power adapter Talk time: Up to 14 hours on 3G Standby time: Up to 10 days (250 hours) Internet use: Up to 10 hours on 3G browse, up to 10 hours on LTE, up to 11 hours on Wi-Fi Video playback: Up to 11 hours Audio playback: Up to 50 hours SIM card Nano-SIM iPhone 6 is not compatible with existing micro?SIM cards In the Box iPhone with iOS 8 Apple EarPods with Remote and Mic Lightning to USB Cable USB Power Adapter Documentation

The history of Apple and its rise to greatness

Established on the 1st of April 1976 as Apple Computers, Steve Jobs, Steve Wozniak, and Ronald Wayne first sold the Apple I as a personal computer kit. The kit was designed and hand-built by Wozniak and was first showcased to the public at the Homebrew Computer Club.

After being incorporated on the 3rd January 1977, multimillionaire Mike Markkula provided essential business expertise and funding of $250,000 of which after the first five years of operations, revenues grew tremendously, doubling every four months. This enabled mass production of the Apple II and made way for Apple to become the biggest home computer company of the early 80’s. The Apple II was a huge success in home and with businesses. However, in 1980, IBM launched their own home computer and the pressure was on for Apple to innovate.

After the failure of the Apple III (being designed by a committee), Jobs took a team of Apple staff to the Palo Alto Research Centre run by Xerox. It was there where Apple felt inspired from the Xerox Alto’s Graphical User Interface (GUI) that uses a mouse to navigate and execute tasks on the computer. Apple’s first attempt to implement the GUI was with the Apple Lise, in 1983. Lisa was a high-end business computer though it was expensive and did not sell as well enough as expected.

Through this failure, Jobs thought that the company needed better leadership and invited John Sculley to leave Pepsi-Cola to become CEO of Apple with the phrase, ‘Do you want to sell sugar water to kids or do you want to change the world? ’The Apple Macintosh was launched in 1984 and became instantly popular to anyone who needed an easy-to-use computer with unrivalled graphics. In 1989, Apple launched the Mac Portable as a first attempt at building a portable computer.

Apple's innovation and success

As Apple was facing renewed competition from other PC manufacturers that were building IBM-compatible machines and in 1994, under leadership of the new CEO Michael Spindler, Apple switched from using the Motorola 68000 family of micro-processor to the PowerPC chip developed with IBM and Motorola. Mac OS 8 & 9 were announced by Steve Jobs after a blunder made through the failure of competing with Windows 95 with their Mac OS 7.5. This transition marked improvement and upgrade on the next technology innovation.

In 2000, the iMac was introduced as a brightly coloured and was considered the first step in renewing the direction of the company. This introduction was tagged with the launching of the PowerMac G4 and the PowerBook G3—two most powerful computers of their day.

Apple brought out the iPod in 2001. It was equipped with a scroll wheel that allow easy access to the one thousand songs that could be stored in the new device. Later in the same year, the fruits of their labour came to bear in the form of the Mac OS 10, which boasted a new interface, had support for all the modern computing features, and could run older software from its predecessor.

With the launch of the iPod Mini, Apple was grasping the world’s biggest-selling mp3 player. Part of its success was that it worked with Apple’s own iTunes software. In 2003, the iTunes Music Store was launched and allowed people to easily and legally buy songs over the Internet for the first time.

Apple dropped a bombshell with the introduction and launching of the iPhone with features that transcended its rivals. The initial iPhone pioneered the usage of a multi-touch display to control it and use the same OS 10 operating system as the Mac.

As of 2010, the Mac line up consists of astounding products like the MacBook, Macbook Air, Mac Pro, iMac, Mac Mini, and Macbook Pro. They also have an amazing line-up of mobile devices that consists of the iPod Touch, iPod Classic, iPod Nano, iPod Shuffle, and the iPhone 3GS. The iPad was announced and launched in 2010 and was renowned for being the bridging point between a mobile phone and a fully-functional computer.

Most recently, Apple launched its latest iPhone, the iPhone 6 and iPhone 6 Plus with features that gratifyingly adapts and enhance your day-to-day lives.

Apple’s newest product line-up

Apple Inc. designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Below is the list of Apple's best-selling products:

MacBook variants comprise of the Macbook Air, MacBook Pro and Mac MiniSetting the stage for the tablet market, the iPad ranges from iPad 2, iPad Mini, iPad Air, iPad Air 2, iPad Mini 2
iPhone 5, iPhone 5S, iPhone 6, iPhone 6 Plus are all he latest model of smartphones made by Apple. iPhones are some of the most popular smartphones in the world.
The iPod generation of devices consist of the iPod Shuffle, iPod Nano, iPod Touch
Apple TV is the latest installment in Apple devices. made to pair with your television, this handy device acts as a channel to stream all your favourite movies and videos.
Bringing gadgetry closer to you, the Apple iWatch condenses your favourite Apple technology to fit on your wrist. From time to emails to fitness monitors, the iWatch has every app to suite your lifestyle.

Apple’s iPhone 6 and iPhone 6 Plus review

For owners of older iPhones looking for an upgrade, the iPhone 6 and 6 Plus are thinner and come equipped with faster A8 processors, improved cameras, speedier Wi-Fi and LTE cellular data connectivity, better voice quality on voice-over-LTE, and more on-board storage. The iPhone 6 is a boost from a 4-inch display (iPhone 5 & 5S). Though the 6 Plus may simply be too big for some but you do get a large display with extended battery life.

For iPhone 5S owners or habitual iPhone upgraders, one of the main reasons for you to get the new upgrade is that they support Apple Pay. With the improved processor, camera, 4G LTE and Wi-Fi speeds, and possible battery-life gains, they are a great improvement to your Apple-eagerness.

Get your favourite Apple products today!

After the untimely death of Steve Jobs, Apple Inc. did not falter but flourished with great enthusiasm. Coupled with the need to race against every bit of technology advancements brilliant minds have to offer, the brand will continually produce and launch great innovative products that will progressively be a part of human interaction with technology. So, there is no more time to lose—grab the next iPhone and be in the race! At iprice, expect great deals and promotions for Apple products. Scroll up and happy shopping!

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