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Apple Philippines: At the Forefront of the Consumer Electronics Market

As one of the world's most valuable brands, Apple opened a pathway towards innovation with the iPad, iPhone, and the iMac. Like other successful companies, Apple has its share of a humble beginning.

Back in the Day

Established on the 1st of April 1976 as Apple Computers, Steve Jobs, Steve Wozniak, and Ronald Wayne first sold the Apple I as a personal computer kit. The kit was designed and hand-built by Wozniak and was first showcased to the public at the Homebrew Computer Club. The Apple I was a tremendous success which paved the way for the mass production of the Apple II, Apple III, and Apple Macintosh in the years that followed. The Apple Macintosh, which was launched in 1984, became instantly popular to anyone who needed an easy-to-use computer with decent graphics.

In the early 2000s, Apple introduced innovative products like the iMac and the iPad which were the top-of-the-line gadgets of that decade. In 2007, the iPhone was launched with features that transcended rival phones. Then, in 2010, Apple expanded its line-up of desktop computers and laptops which include the MacBook, the MacBook Air, the Mac Pro, the Mac Mini, and the MacBook Pro.

Apple Today

Today, Apple continues to design, develop, and sell consumer electronics, computer software, online services, and personal computers. They always keep up and strive to beat the competition, manufacturing innovative products with original and helpful features that never fail to impress millions of users all over the world.

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An essential part of being a true Apple fan is knowing how to clean your device. To clean your Apple device like a pro, here are vital tips to get you started.

Apple MacBook Air 11" 128GB - SilverMake big things happen. All day long.Up to 12 hours of battery life. It won’t call it a day until you do.MacBook Air lasts up to an incredible 12 hours between charges. So from your morning coffee till your evening commute, you can work unplugged. When it’s time to kick back and relax, you can get up to 12 hours of iTunes movie playback. And with up to 30 days of standby time, you can go away for weeks and pick up right where you left off.Thin. Light. Powerful. And ready for anything.Whatever the task, new fifth-generation Intel Core i5 and i7 processors with Intel HD Graphics 6000 are up to it. From editing photos to browsing the web, everything happens ultrafast. And all that power is encased in an incredibly thin 1.7-centimeter unibody design that weighs only 1.35 kilograms.802.11ac Wi-Fi support. The next generation of wireless.With the latest 802.11ac technology, MacBook Air takes Wi-Fi speeds over the top. Connect to an 802.11ac base station — including AirPort Extreme or AirPort Time Capsule — and experience wireless performance up to three times faster than the previous generation of Wi-Fi. 802.11ac also delivers expanded range, so you can work more freely than ever.Fast all-flash storage. Ready. Set. Done.Flash storage in MacBook Air is up to 17 times faster than a 5400-rpm notebook hard drive. So everything you do is snappy and responsive. MacBook Air even wakes up fast, thanks to flash storage and fifth-generation Intel Core processors. Powerful apps included. Get right to work. And play.Every new Mac comes with Photos, iMovie, GarageBand, Pages, Numbers and Keynote. So you can be creative and productive right from the start. You also get great apps for email, surfing the web, sending texts and making FaceTime calls — there’s even an app for finding new apps.macOS. It’s why there’s nothing else like a Mac.macOS is the operating system that powers everything you do on a Mac. macOS Sierra introduces new ways to enjoy your photos, and work more seamlessly between devices. Read more
*Prices updated on 23 Oct 2017

Tips for Keeping Your Apple Devices in Tip-Top Condition

When your Apple device is fresh out of the box, you want it to stay that way. Since you’ve spent a lot of money on it, it’s important to keep it in mint condition. To keep your Apple device looking brand new, here are tips to keep in mind.

Notebook computers

When cleaning Apple notebook computers, whether it’s MacBook, MacBook Pro, or MacBook Air, make sure to shut it down first and unplug the power adapter. Then dampen a soft cloth and wipe it on the computer’s exterior to eliminate dust and dirt. Avoid dampening its openings or spraying liquid directly on its keyboard. Doing so can short-circuit the wiring of your computer. Aside from that, do not apply solvents, strong cleaners containing hydrogen peroxide, abrasives, and aerosols that can damage the computer’s finish.

Desktop computers

Before you start cleaning, make sure your computer is not running or is plugged into an outlet. Not to mention, remove all cables and peripherals attached to it in order to avoid getting electrocuted by the electricity flowing through its wires. Next, gather all your cleaning tools including a small paint brush, a can of dust remover, and zip ties. Use the small paint brush to get rid of dust that cannot be reached by the dust remover. Apply the dust remover into the RAM slots inside the computer case to eliminate dust buildup. While doing that, tuck the wires inside the computer using zip ties so the CPU fan will not scrape them. All these procedures can ensure that your Apple desktop computer will look good as new. Clean it once every 3 or 6 months to keep its top-notch performance.

Monitors

A can of dust remover is good enough to remove the layers of dust on the monitor’s exterior. Then wipe the surface with a microfiber cloth which is very soft and absorbent, attracting dust and oils. What’s more, it won’t leave scratches and scrapes on your screen. Before you use it, make sure it is clean and free from a speck of dirt or sand that could harm the monitor’s screen and finish. Next, do not use corrosive substances like ammonia or alcohol-based cleaners as they can damage your screen, stripping off anti-reflective layers and causing clouding in the center and the sides of the screen. As for how to wipe your screen, do not wipe it in circular motions, instead, do it in a sweeping motion and just apply a little pressure. Regularly keeping your Apple monitor clean will prevent you from getting distracted while gaming or browsing.

Peripherals

If you have a MacBook or an Apple desktop computer, you should not only clean the monitors and the PC tower but also include the peripherals.

Keyboard

This peripheral is more susceptible to dirt than any other computer part. That is why it should be cleaned regularly. To help reduce the buildup of dirt and dust, avoid eating or drinking at your keyboard. When cleaning, you can use a vacuum cleaner to suck out dirt in your keyboard. Then, wipe the top of each key and its spaces with a cotton swab dampened with alcohol. If you accidentally spill your drink on your keyboard, then unplug your desktop computer or Macbook immediately. Then, detach the keys and turn the keyboard upside down to drain the liquid in it. Before using it again, make sure it is completely dry.

Mouse

As dirt and dust build up in your mouse, it gets erratic in its movement. If you are using an Apple mouse and you see that the cursor starts to move erratically or is not responsive enough, then it might need some cleaning. To clean your mouse, just use a pair of tweezers to get rid of dust and dirt from its sensor eyehole. Then, wipe the exterior of your mouse with a cloth moistened with soap and water to eliminate smudges and grime. The cleaning of your Apple mouse should be done regularly; that way, it will keep running smoothly and extend its life. As for the mouse pad, just clean the specks of dust and dirt using a brush or damp cloth. Clearing the surface of the mousepad of dirt will improve your mouse responsiveness and movement.

iPhone and iPad

Although these devices have oleophobic screens that resist smudges, you can still find many fingerprints on them. Fortunately, these can be eliminated by wiping the screen with a cloth damped with water. Before doing this, make sure your iPhone or iPad is switched off. You can use a gentle cleaner and avoid using ones that contain harsh chemicals like household cleaners, window cleaners, aerosol sprays, ammonia, cleaners with hydrogen peroxide, and abrasives. Another important thing is the material of the cloth you will use to wipe the screen. Select a cloth that is smooth to protect the screen’s oleophobic coating, and rub it gently. Once the screen is dry, you can now turn your device back on.

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