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Apple Philippines

Dare To Be Different

Renowned as a leader in leading innovations and pioneering technologies, Apple is the name that is synonymous with creativity. Setting the trend and leading the way, most people agree that whoever owns Apple is a being who confesses love and passion in embracing both life and technology.

Loving Apple Products

From the iPod to iPhone, there is a lot of well recognized Apple products that are so iconic that you do not need to own them to know them. When you look at Apple electronics for the latest Apple products, you will be facing lots of cool choices that can be daunting at the same time.

Incredible iPad Pro

One of the latest Apple products is this iPad Pro which proves that pixels are not everything. The revolutionary iPad Pro supports two color gamuts that include the one you see in the powerful 4K TVs meaning you can view 4K UHD TV content with this small tablet. Such achievement has been lauded by many since the new iPad Pro boasts only 9.7 inch instead of its larger brothers.

Iconic iPhone

As each release of new iPhone model is greeted with much enthusiasm, the same can be said for the new iPhone 6S. It is a powerful smartphone that boasts the incredible 3D touch that deepens your interaction with it. Capable of sensing even the slightest tap of your finger, you can command the essential functions with just a little tap. Combined with Taptic Engine, the device also can respond in kind via its real time feedback. Enjoy perfect selfie moment with its 5MP FaceTime camera. For simple yet detailed snap, its 12MP iSight camera proves to be very capable.

5613 products found

Apple, the brand that influenced the lifestyle of modern society, technologically, that is. Steve Jobs had crafted a technologically advancing pathway towards great innovation and even after his untimely death, the Apple brand still strives on as the leading movers of consumer electronic products. With products that range from smartphones to smartwatches, Apple is here to stay. As such, stay on this page and browse through what iprice has in store for you. More below!

Apple MacBook Air 13" 128GB - Silver Make Big Things Happen. All Day Long. Up to 12 hours of battery life. It won’t call it a day until you do. MacBook Air lasts up to an incredible 12 hours between charges. So from your morning coffee till your evening commute, you can work unplugged. When it’s time to kick back and relax, you can get up to 12 hours of iTunes movie playback. And with up to 30 days of standby time, you can go away for weeks and pick up right where you left off. Thin. Light. Powerful. And Ready for Anything. Whatever the task, fifth-generation Intel Core i5 and i7 processors with Intel HD Graphics 6000 are up to it. From editing photos to browsing the web, everything happens ultrafast. And all that power is encased in an incredibly thin 0.68-inch unibody design that weighs only 2.96 pounds 802.11ac Wi-Fi support. The next generation of wireless. With the latest 802.11ac technology, MacBook Air takes Wi-Fi speeds over the top. Connect to an 802.11ac base station — including AirPort Extreme or AirPort Time Capsule — and experience wireless performance up to 3x faster than the previous Wi-Fi generation. 802.11ac also delivers expanded range, so you can work more freely than ever. Fast all-flash storage. Ready. Set. Done. Flash storage in MacBook Air is up to 17x faster than a 5400-rpm notebook hard drive. So everything you do is snappy and responsive. MacBook Air even wakes up fast, thanks to flash storage and fifth-generation Intel Core processors. Powerful apps included. Get right to work. And play. Every new Mac comes with Photos, iMovie, GarageBand, Pages, Numbers, and Keynote. So you can be creative and productive right from the start. You also get great apps for email, surfing the web, sending texts, and making FaceTime calls — there’s even an app for finding new apps. macOS. It’s why there’s nothing else like a Mac. macOS is the operating system that powers everything you do on a Mac. macOS Sierra introduces Siri to Mac — along with new ways to enjoy your photos, shop more securely online, and work more seamlessly between devices Read more
Welcome to iPhone SE, the most powerful 4‑inch phone ever. To create it, we started with a beloved design, then reinvented it from the inside out. The A9 is the same advanced chip used in iPhone 6s. The 12‑megapixel camera captures incredible photos and 4K videos. And Live Photos bring your images to life. The result is an iPhone that looks small. But lives large.DesignA beloved design. Now with more to love.iPhone SE takes an incredibly popular design and refines it even further. Crafted from bead-blasted aluminum for a satin-like finish, this light and compact phone is designed to fit comfortably in your hand. A brilliant 4‑inch1 Retina display makes everything look vibrant and sharp. And matte-chamfered edges and a color-matched stainless steel logo finish the look.TechnologyThe most powerful 4‑inch phone ever.At the core of iPhone SE is the A9, the same advanced chip that’s in iPhone 6s. With 64‑bit desktop-class architecture, the A9 chip brings you spectacular speed and responsiveness. And with console-class graphics performance, your favorite games and apps are incredibly rich and immersive. Making it a mighty chip for maximum performance.Super-efficient M9 motion coprocessor.Embedded directly into the A9 chip, the M9 motion coprocessor connects to the accelerometer, compass, and gyroscope for a range of fitness tracking capabilities, such as measuring your steps and distance.CameraThe only camera you’ll ever need.With a 12‑megapixel iSight camera, you can be sure to capture sharp, detailed stills like the ones shot on iPhone 6s. That includes shooting — and even editing — brilliant 4K video, which is up to four times the resolution of 1080p HD video.Live Photos.Capture more than a moment.Live Photos bring your still photos to life with sound and movement. Simply touch and hold anywhere on your 12‑megapixel still and experience the moments just before and after it was taken, so your photos turn into living memories.FaceTime HD camera with Retina Flash.Your selfie just got more beautiful.The Retina display isn’t just a place to see your content — it’s a flash for your FaceTime HD camera. Powered by a custom display chip that allows the display to flash three times brighter than usual, the Retina Flash helps illuminate your selfies in low light and at night. And a True Tone flash matches the ambient light for more true-to-life colors and natural-looking skin tones.iCloud Photo Library.All your photos and videos, always with you.iCloud Photo Library stores every photo and video you take and keeps them up to date on all your devices. Any edits you make are automatically updated everywhere, so you can view a photo from last week or last year no matter where you are.Touch IDAdvanced security. Right at your fingertip.Touch ID makes unlocking your iPhone SE simple and secure. After all, your fingerprint is the perfect password — no two are alike, and you always have it with you.WirelessFaster 4G LTE and Wi‑Fi.Browse the web, download apps and games, and stream video over 802.11ac Wi-Fi and 4G LTE2 — with speeds even faster than on iPhone 5s. And more LTE bands make iPhone SE better for worldwide roaming as well. And with Bluetooth technology, you can stay connected to your Apple Watch, external speakers, and other devices.iOS 9Hardware and software made for each other.With an easy-to-use interface, amazing features, and security at its core, iOS 9 is the most advanced mobile operating system and the foundation of iPhone SE. It’s designed to look beautiful and work beautifully on your iPhone, so even the simplest tasks are more fun.  Read more
Apple MacBook Air 13" 256GB - Silver Make Big Things Happen. All Day Long. Up to 12 hours of battery life. It won’t call it a day until you do. MacBook Air lasts up to an incredible 12 hours between charges. So from your morning coffee till your evening commute, you can work unplugged. When it’s time to kick back and relax, you can get up to 12 hours of iTunes movie playback. And with up to 30 days of standby time, you can go away for weeks and pick up right where you left off. Thin. Light. Powerful. And Ready for Anything. Whatever the task, fifth-generation Intel Core i5 and i7 processors with Intel HD Graphics 6000 are up to it. From editing photos to browsing the web, everything happens ultrafast. And all that power is encased in an incredibly thin 0.68-inch unibody design that weighs only 2.96 pounds 802.11ac Wi-Fi support. The next generation of wireless. With the latest 802.11ac technology, MacBook Air takes Wi-Fi speeds over the top. Connect to an 802.11ac base station — including AirPort Extreme or AirPort Time Capsule — and experience wireless performance up to 3x faster than the previous Wi-Fi generation. 802.11ac also delivers expanded range, so you can work more freely than ever. Fast all-flash storage. Ready. Set. Done. Flash storage in MacBook Air is up to 17x faster than a 5400-rpm notebook hard drive. So everything you do is snappy and responsive. MacBook Air even wakes up fast, thanks to flash storage and fifth-generation Intel Core processors. Powerful apps included. Get right to work. And play. Every new Mac comes with Photos, iMovie, GarageBand, Pages, Numbers, and Keynote. So you can be creative and productive right from the start. You also get great apps for email, surfing the web, sending texts, and making FaceTime calls — there’s even an app for finding new apps. macOS. It’s why there’s nothing else like a Mac. macOS is the operating system that powers everything you do on a Mac. macOS Sierra introduces Siri to Mac — along with new ways to enjoy your photos, shop more securely online, and work more seamlessly between devices Read more
Welcome to iPhone SE, the most powerful 4‑inch phone ever. To create it, we started with a beloved design, then reinvented it from the inside out. The A9 is the same advanced chip used in iPhone 6s. The 12‑megapixel camera captures incredible photos and 4K videos. And Live Photos bring your images to life. The result is an iPhone that looks small. But lives large.DesignA beloved design. Now with more to love.iPhone SE takes an incredibly popular design and refines it even further. Crafted from bead-blasted aluminum for a satin-like finish, this light and compact phone is designed to fit comfortably in your hand. A brilliant 4‑inch1 Retina display makes everything look vibrant and sharp. And matte-chamfered edges and a color-matched stainless steel logo finish the look.TechnologyThe most powerful 4‑inch phone ever.At the core of iPhone SE is the A9, the same advanced chip that’s in iPhone 6s. With 64‑bit desktop-class architecture, the A9 chip brings you spectacular speed and responsiveness. And with console-class graphics performance, your favorite games and apps are incredibly rich and immersive. Making it a mighty chip for maximum performance.Super-efficient M9 motion coprocessor.Embedded directly into the A9 chip, the M9 motion coprocessor connects to the accelerometer, compass, and gyroscope for a range of fitness tracking capabilities, such as measuring your steps and distance.CameraThe only camera you’ll ever need.With a 12‑megapixel iSight camera, you can be sure to capture sharp, detailed stills like the ones shot on iPhone 6s. That includes shooting — and even editing — brilliant 4K video, which is up to four times the resolution of 1080p HD video.Live Photos.Capture more than a moment.Live Photos bring your still photos to life with sound and movement. Simply touch and hold anywhere on your 12‑megapixel still and experience the moments just before and after it was taken, so your photos turn into living memories.FaceTime HD camera with Retina Flash.Your selfie just got more beautiful.The Retina display isn’t just a place to see your content — it’s a flash for your FaceTime HD camera. Powered by a custom display chip that allows the display to flash three times brighter than usual, the Retina Flash helps illuminate your selfies in low light and at night. And a True Tone flash matches the ambient light for more true-to-life colors and natural-looking skin tones.iCloud Photo Library.All your photos and videos, always with you.iCloud Photo Library stores every photo and video you take and keeps them up to date on all your devices. Any edits you make are automatically updated everywhere, so you can view a photo from last week or last year no matter where you are.Touch IDAdvanced security. Right at your fingertip.Touch ID makes unlocking your iPhone SE simple and secure. After all, your fingerprint is the perfect password — no two are alike, and you always have it with you.WirelessFaster 4G LTE and Wi‑Fi.Browse the web, download apps and games, and stream video over 802.11ac Wi-Fi and 4G LTE2 — with speeds even faster than on iPhone 5s. And more LTE bands make iPhone SE better for worldwide roaming as well. And with Bluetooth technology, you can stay connected to your Apple Watch, external speakers, and other devices.iOS 9Hardware and software made for each other.With an easy-to-use interface, amazing features, and security at its core, iOS 9 is the most advanced mobile operating system and the foundation of iPhone SE. It’s designed to look beautiful and work beautifully on your iPhone, so even the simplest tasks are more fun.  Read more
Welcome to iPhone SE, the most powerful 4‑inch phone ever. To create it, we started with a beloved design, then reinvented it from the inside out. The A9 is the same advanced chip used in iPhone 6s. The 12‑megapixel camera captures incredible photos and 4K videos. And Live Photos bring your images to life. The result is an iPhone that looks small. But lives large.DesignA beloved design. Now with more to love.iPhone SE takes an incredibly popular design and refines it even further. Crafted from bead-blasted aluminum for a satin-like finish, this light and compact phone is designed to fit comfortably in your hand. A brilliant 4‑inch1 Retina display makes everything look vibrant and sharp. And matte-chamfered edges and a color-matched stainless steel logo finish the look.TechnologyThe most powerful 4‑inch phone ever.At the core of iPhone SE is the A9, the same advanced chip that’s in iPhone 6s. With 64‑bit desktop-class architecture, the A9 chip brings you spectacular speed and responsiveness. And with console-class graphics performance, your favorite games and apps are incredibly rich and immersive. Making it a mighty chip for maximum performance.Super-efficient M9 motion coprocessor.Embedded directly into the A9 chip, the M9 motion coprocessor connects to the accelerometer, compass, and gyroscope for a range of fitness tracking capabilities, such as measuring your steps and distance.CameraThe only camera you’ll ever need.With a 12‑megapixel iSight camera, you can be sure to capture sharp, detailed stills like the ones shot on iPhone 6s. That includes shooting — and even editing — brilliant 4K video, which is up to four times the resolution of 1080p HD video.Live Photos.Capture more than a moment.Live Photos bring your still photos to life with sound and movement. Simply touch and hold anywhere on your 12‑megapixel still and experience the moments just before and after it was taken, so your photos turn into living memories.FaceTime HD camera with Retina Flash.Your selfie just got more beautiful.The Retina display isn’t just a place to see your content — it’s a flash for your FaceTime HD camera. Powered by a custom display chip that allows the display to flash three times brighter than usual, the Retina Flash helps illuminate your selfies in low light and at night. And a True Tone flash matches the ambient light for more true-to-life colors and natural-looking skin tones.iCloud Photo Library.All your photos and videos, always with you.iCloud Photo Library stores every photo and video you take and keeps them up to date on all your devices. Any edits you make are automatically updated everywhere, so you can view a photo from last week or last year no matter where you are.Touch IDAdvanced security. Right at your fingertip.Touch ID makes unlocking your iPhone SE simple and secure. After all, your fingerprint is the perfect password — no two are alike, and you always have it with you.WirelessFaster 4G LTE and Wi‑Fi.Browse the web, download apps and games, and stream video over 802.11ac Wi-Fi and 4G LTE2 — with speeds even faster than on iPhone 5s. And more LTE bands make iPhone SE better for worldwide roaming as well. And with Bluetooth technology, you can stay connected to your Apple Watch, external speakers, and other devices.iOS 9Hardware and software made for each other.With an easy-to-use interface, amazing features, and security at its core, iOS 9 is the most advanced mobile operating system and the foundation of iPhone SE. It’s designed to look beautiful and work beautifully on your iPhone, so even the simplest tasks are more fun.  Read more
Welcome to iPhone SE, the most powerful 4‑inch phone ever. To create it, we started with a beloved design, then reinvented it from the inside out. The A9 is the same advanced chip used in iPhone 6s. The 12‑megapixel camera captures incredible photos and 4K videos. And Live Photos bring your images to life. The result is an iPhone that looks small. But lives large.DesignA beloved design. Now with more to love.iPhone SE takes an incredibly popular design and refines it even further. Crafted from bead-blasted aluminum for a satin-like finish, this light and compact phone is designed to fit comfortably in your hand. A brilliant 4‑inch1 Retina display makes everything look vibrant and sharp. And matte-chamfered edges and a color-matched stainless steel logo finish the look.TechnologyThe most powerful 4‑inch phone ever.At the core of iPhone SE is the A9, the same advanced chip that’s in iPhone 6s. With 64‑bit desktop-class architecture, the A9 chip brings you spectacular speed and responsiveness. And with console-class graphics performance, your favorite games and apps are incredibly rich and immersive. Making it a mighty chip for maximum performance.Super-efficient M9 motion coprocessor.Embedded directly into the A9 chip, the M9 motion coprocessor connects to the accelerometer, compass, and gyroscope for a range of fitness tracking capabilities, such as measuring your steps and distance.CameraThe only camera you’ll ever need.With a 12‑megapixel iSight camera, you can be sure to capture sharp, detailed stills like the ones shot on iPhone 6s. That includes shooting — and even editing — brilliant 4K video, which is up to four times the resolution of 1080p HD video.Live Photos.Capture more than a moment.Live Photos bring your still photos to life with sound and movement. Simply touch and hold anywhere on your 12‑megapixel still and experience the moments just before and after it was taken, so your photos turn into living memories.FaceTime HD camera with Retina Flash.Your selfie just got more beautiful.The Retina display isn’t just a place to see your content — it’s a flash for your FaceTime HD camera. Powered by a custom display chip that allows the display to flash three times brighter than usual, the Retina Flash helps illuminate your selfies in low light and at night. And a True Tone flash matches the ambient light for more true-to-life colors and natural-looking skin tones.iCloud Photo Library.All your photos and videos, always with you.iCloud Photo Library stores every photo and video you take and keeps them up to date on all your devices. Any edits you make are automatically updated everywhere, so you can view a photo from last week or last year no matter where you are.Touch IDAdvanced security. Right at your fingertip.Touch ID makes unlocking your iPhone SE simple and secure. After all, your fingerprint is the perfect password — no two are alike, and you always have it with you.WirelessFaster 4G LTE and Wi‑Fi.Browse the web, download apps and games, and stream video over 802.11ac Wi-Fi and 4G LTE2 — with speeds even faster than on iPhone 5s. And more LTE bands make iPhone SE better for worldwide roaming as well. And with Bluetooth technology, you can stay connected to your Apple Watch, external speakers, and other devices.iOS 9Hardware and software made for each other.With an easy-to-use interface, amazing features, and security at its core, iOS 9 is the most advanced mobile operating system and the foundation of iPhone SE. It’s designed to look beautiful and work beautifully on your iPhone, so even the simplest tasks are more fun.  Read more
Features Apple iPhone 6 64GB Grade B (see below for description) General Features: White face, gold back panel 4.7-inch (diagonal) LED-backlit widescreen multi‑touch display with IPS technology 1334 x 750 pixel resolution at 326 ppi 1400:1 contrast ratio 500 cd/m² brightness Apple A8 chip with 64-bit architecture and M8 motion coprocessor 64 GB internal flash memory 1GB of LPDDR3 RAM Support for iOS 10 Fingerprint identity sensor built into the Home button 1.2 megapixel front-facing FaceTime camera 8 megapixel rear-facing iSight camera Full sRGB standard Dual-domain pixels for wider viewing angles Fingerprint-resistant oleophobic coating on front Support for display of multiple languages and characters simultaneously Display Zoom Reachability Cellular Networks: UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz), GSM/EDGE (850, 900, 1800, 1900 MHz), LTE (Bands 1, 2, 3, 4, 5, 7, 8, 13, 17, 18, 19, 20, 25, 26, 28, 29) Integrated 802.11a/b/g/n/ac Wi‑Fi Bluetooth 4.0 wireless technology NFC support for Apple Pay financial transactions Siri included to use your voice to send messages, set reminders, and more Built-in Apps Built-in Barometer Built-in Three-axis gyro Built-in Accelerometer Built-in Proximity sensor Built-in Ambient light sensor Mercury-free LED-backlit display Arsenic-free display glass Brominated flame retardant-free PVC free iSight Camera Features: 8-megapixel iSight camera with 1.5µ pixels Autofocus with Focus Pixels ƒ/2.2 aperture True Tone flash Five-element lens Hybrid IR filter Backside illumination sensor Sapphire crystal lens co Read more
Welcome to iPhone SE, the most powerful 4‑inch phone ever. To create it, we started with a beloved design, then reinvented it from the inside out. The A9 is the same advanced chip used in iPhone 6s. The 12‑megapixel camera captures incredible photos and 4K videos. And Live Photos bring your images to life. The result is an iPhone that looks small. But lives large.DesignA beloved design. Now with more to love.iPhone SE takes an incredibly popular design and refines it even further. Crafted from bead-blasted aluminum for a satin-like finish, this light and compact phone is designed to fit comfortably in your hand. A brilliant 4‑inch1 Retina display makes everything look vibrant and sharp. And matte-chamfered edges and a color-matched stainless steel logo finish the look.TechnologyThe most powerful 4‑inch phone ever.At the core of iPhone SE is the A9, the same advanced chip that’s in iPhone 6s. With 64‑bit desktop-class architecture, the A9 chip brings you spectacular speed and responsiveness. And with console-class graphics performance, your favorite games and apps are incredibly rich and immersive. Making it a mighty chip for maximum performance.Super-efficient M9 motion coprocessor.Embedded directly into the A9 chip, the M9 motion coprocessor connects to the accelerometer, compass, and gyroscope for a range of fitness tracking capabilities, such as measuring your steps and distance.CameraThe only camera you’ll ever need.With a 12‑megapixel iSight camera, you can be sure to capture sharp, detailed stills like the ones shot on iPhone 6s. That includes shooting — and even editing — brilliant 4K video, which is up to four times the resolution of 1080p HD video.Live Photos.Capture more than a moment.Live Photos bring your still photos to life with sound and movement. Simply touch and hold anywhere on your 12‑megapixel still and experience the moments just before and after it was taken, so your photos turn into living memories.FaceTime HD camera with Retina Flash.Your selfie just got more beautiful.The Retina display isn’t just a place to see your content — it’s a flash for your FaceTime HD camera. Powered by a custom display chip that allows the display to flash three times brighter than usual, the Retina Flash helps illuminate your selfies in low light and at night. And a True Tone flash matches the ambient light for more true-to-life colors and natural-looking skin tones.iCloud Photo Library.All your photos and videos, always with you.iCloud Photo Library stores every photo and video you take and keeps them up to date on all your devices. Any edits you make are automatically updated everywhere, so you can view a photo from last week or last year no matter where you are.Touch IDAdvanced security. Right at your fingertip.Touch ID makes unlocking your iPhone SE simple and secure. After all, your fingerprint is the perfect password — no two are alike, and you always have it with you.WirelessFaster 4G LTE and Wi‑Fi.Browse the web, download apps and games, and stream video over 802.11ac Wi-Fi and 4G LTE2 — with speeds even faster than on iPhone 5s. And more LTE bands make iPhone SE better for worldwide roaming as well. And with Bluetooth technology, you can stay connected to your Apple Watch, external speakers, and other devices.iOS 9Hardware and software made for each other.With an easy-to-use interface, amazing features, and security at its core, iOS 9 is the most advanced mobile operating system and the foundation of iPhone SE. It’s designed to look beautiful and work beautifully on your iPhone, so even the simplest tasks are more fun.  Read more
Display Retina HD display 1334-by-750-pixel resolution at 326 ppi 1400:1 contrast ratio (typical) 500 cd/m2 max brightness (typical) Full sRGB standard Dual-domain pixels for wider viewing angles Fingerprint-resistant oleophobic coating on front Support for display of multiple languages and characters simultaneously Display Zoom iSight Camera Autofocus with Focus Pixels f/2.2 aperture True Tone flash Hybrid IR filter Backside illumination sensor Sapphire crystal lens cover Auto image stabilization Auto HDR for photos Improved face detection Exposure control Panorama (upto 43 megapixels) Burst mode Tap to focus Photo geotagging Timer mode Video Recording 1080p HD video recording (30 fps or 60 fps) True Tone flash Slo-mo video (120 fps or 240 fps) Time-lapse video Cinematic video stabilization Continuous autofocus video Take still photos while recording video Improved face detection 3x zoom Video geotagging Cellular and Wireless UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz) GSM/EDGE (850, 900, 1800, 1900 MHz) LTE (Bands 1, 2, 3, 4, 5, 7, 8, 13, 17, 18, 19, 20, 25, 26, 28, 29) 802.11a/b/g/n/ac WiFi Bluetooth 4.0 wireless technology NFC Power and Battery Built-in rechargeable lithium-ion battery Charging via USB to computer system or power adapter Talk time: Up to 14 hours on 3G Standby time: Up to 10 days (250 hours) Internet use: Up to 10 hours on 3G browse, up to 10 hours on LTE, up to 11 hours on Wi-Fi Video playback: Up to 11 hours Audio playback: Up to 50 hours SIM card Nano-SIM iPhone 6 is not compatible with existing micro?SIM cards In the Box iPhone with iOS 8 Apple EarPods with Remote and Mic Lightning to USB Cable USB Power Adapter Documentation Read more
Prices updated on 23 Jun 2017

The history of Apple and its rise to greatness

Established on the 1st of April 1976 as Apple Computers, Steve Jobs, Steve Wozniak, and Ronald Wayne first sold the Apple I as a personal computer kit. The kit was designed and hand-built by Wozniak and was first showcased to the public at the Homebrew Computer Club.

After being incorporated on the 3rd January 1977, multimillionaire Mike Markkula provided essential business expertise and funding of $250,000 of which after the first five years of operations, revenues grew tremendously, doubling every four months. This enabled mass production of the Apple II and made way for Apple to become the biggest home computer company of the early 80’s. The Apple II was a huge success in home and with businesses. However, in 1980, IBM launched their own home computer and the pressure was on for Apple to innovate.

After the failure of the Apple III (being designed by a committee), Jobs took a team of Apple staff to the Palo Alto Research Centre run by Xerox. It was there where Apple felt inspired from the Xerox Alto’s Graphical User Interface (GUI) that uses a mouse to navigate and execute tasks on the computer. Apple’s first attempt to implement the GUI was with the Apple Lise, in 1983. Lisa was a high-end business computer though it was expensive and did not sell as well enough as expected.

Through this failure, Jobs thought that the company needed better leadership and invited John Sculley to leave Pepsi-Cola to become CEO of Apple with the phrase, ‘Do you want to sell sugar water to kids or do you want to change the world? ’The Apple Macintosh was launched in 1984 and became instantly popular to anyone who needed an easy-to-use computer with unrivalled graphics. In 1989, Apple launched the Mac Portable as a first attempt at building a portable computer.

Apple's innovation and success

As Apple was facing renewed competition from other PC manufacturers that were building IBM-compatible machines and in 1994, under leadership of the new CEO Michael Spindler, Apple switched from using the Motorola 68000 family of micro-processor to the PowerPC chip developed with IBM and Motorola. Mac OS 8 & 9 were announced by Steve Jobs after a blunder made through the failure of competing with Windows 95 with their Mac OS 7.5. This transition marked improvement and upgrade on the next technology innovation.

In 2000, the iMac was introduced as a brightly coloured and was considered the first step in renewing the direction of the company. This introduction was tagged with the launching of the PowerMac G4 and the PowerBook G3—two most powerful computers of their day.

Apple brought out the iPod in 2001. It was equipped with a scroll wheel that allow easy access to the one thousand songs that could be stored in the new device. Later in the same year, the fruits of their labour came to bear in the form of the Mac OS 10, which boasted a new interface, had support for all the modern computing features, and could run older software from its predecessor.

With the launch of the iPod Mini, Apple was grasping the world’s biggest-selling mp3 player. Part of its success was that it worked with Apple’s own iTunes software. In 2003, the iTunes Music Store was launched and allowed people to easily and legally buy songs over the Internet for the first time.

Apple dropped a bombshell with the introduction and launching of the iPhone with features that transcended its rivals. The initial iPhone pioneered the usage of a multi-touch display to control it and use the same OS 10 operating system as the Mac.

As of 2010, the Mac line up consists of astounding products like the MacBook, Macbook Air, Mac Pro, iMac, Mac Mini, and Macbook Pro. They also have an amazing line-up of mobile devices that consists of the iPod Touch, iPod Classic, iPod Nano, iPod Shuffle, and the iPhone 3GS. The iPad was announced and launched in 2010 and was renowned for being the bridging point between a mobile phone and a fully-functional computer.

Most recently, Apple launched its latest iPhone, the iPhone 6 and iPhone 6 Plus with features that gratifyingly adapts and enhance your day-to-day lives.

Apple’s newest product line-up

Apple Inc. designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Below is the list of Apple's best-selling products:

MacBook variants comprise of the Macbook Air, MacBook Pro and Mac MiniSetting the stage for the tablet market, the iPad ranges from iPad 2, iPad Mini, iPad Air, iPad Air 2, iPad Mini 2
iPhone 5, iPhone 5S, iPhone 6, iPhone 6 Plus are all he latest model of smartphones made by Apple. iPhones are some of the most popular smartphones in the world.
The iPod generation of devices consist of the iPod Shuffle, iPod Nano, iPod Touch
Apple TV is the latest installment in Apple devices. made to pair with your television, this handy device acts as a channel to stream all your favourite movies and videos.
Bringing gadgetry closer to you, the Apple iWatch condenses your favourite Apple technology to fit on your wrist. From time to emails to fitness monitors, the iWatch has every app to suite your lifestyle.

Apple’s iPhone 6 and iPhone 6 Plus review

For owners of older iPhones looking for an upgrade, the iPhone 6 and 6 Plus are thinner and come equipped with faster A8 processors, improved cameras, speedier Wi-Fi and LTE cellular data connectivity, better voice quality on voice-over-LTE, and more on-board storage. The iPhone 6 is a boost from a 4-inch display (iPhone 5 & 5S). Though the 6 Plus may simply be too big for some but you do get a large display with extended battery life.

For iPhone 5S owners or habitual iPhone upgraders, one of the main reasons for you to get the new upgrade is that they support Apple Pay. With the improved processor, camera, 4G LTE and Wi-Fi speeds, and possible battery-life gains, they are a great improvement to your Apple-eagerness.

Get your favourite Apple products today!

After the untimely death of Steve Jobs, Apple Inc. did not falter but flourished with great enthusiasm. Coupled with the need to race against every bit of technology advancements brilliant minds have to offer, the brand will continually produce and launch great innovative products that will progressively be a part of human interaction with technology. So, there is no more time to lose—grab the next iPhone and be in the race! At iprice, expect great deals and promotions for Apple products. Scroll up and happy shopping!


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